Episode 152: Account-based content marketing: Certn Case Study with Ellen Kaross

Full-Funnel B2B Marketing Show

Feb 07, 2025•1 hr 6 min

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Episode description

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study on mastering account-based content marketing with insights and actionable strategies.
We invited our client, Ellen Kaross, a Global Marketing & Communications Manager at Certn to share:

- How to support account based marketing strategy with content
- How to create account specific content and support sales reps
- How to combine brand content strategy and account based content

RESOURCES:

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Ellen Kaross on Linkedin: https://www.linkedin.com/in/ellenkaross/recent-activity/all/

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