Epicode 142: How to Build a WINNING ABM Team in 2024. Fullfunnel.io and Dealfront examples

In the new episode of Fullfunnel Live we are going to cover one of the hottest questions with Sam O'Brien, CMO @Dealfront:

Showing how to structure and align marketing and sales teams to run successful ABM programs.

Tune in to learn:

- Responsibilities of marketing and sales in the ABM programs
- Necessary meetings to keep the program going and getting buy-in with sales
- Fullfunnel & Dealfront case studies


FIND AND TARGET THE RIGHT ACCOUNTS THAT ARE ALREADY AWARE OF YOUR PRODUCT


See which accounts are coming to your website and get notifications when they visit high-intent pages (pricing, book a demo, etc). 


Start with a free trial at Dealfront: https://bit.ly/3UwLUZr


RESOURCES


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Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
https://fullfunnel.io/marketing-newsl...


Join our community for B2B marketers - The Trenches: https://trenches.community/


Upcoming events: https://lu.ma/fullfunnel/events


Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog