WeWork was buzzy from the beginning. The coworking company was sold not just as office space, but a lifestyle. Its leader, Adam Neumann, not just as a CEO – but a revolutionary.
Now, as the company files for bankruptcy, Eliot Brown, a reporter with the Wall Street Journal and co-author of the book The Cult of We: WeWork, Adam Neumann and the Great Startup Delusion, joins us to chronicle how the tech unicorn fell so far.
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Why did WeWork fail? | Front Burner podcast - Listen or read transcript on Metacast
