E23: Rewriting the Script: One Brand at a Time

What happens when a Hollywood dreamer walks away from the spotlight and ends up building one of the country’s most sought-after branding agencies? In this inspiring episode, host Chris Yap sits down with Rani Sweis, founder of AtticSalt, to explore how a passion for storytelling, identity, and purpose reshaped his life and business.

Rani shares his journey—from acting and modeling to top roles at Yelp and Google, and finally building a branding agency with soul. Discover how his creative roots and relentless drive led to a new definition of success. Learn why scaling should be about impact, not just revenue. Hear how branding mirrors character development. Understand why devotion to craft beats chasing a paycheck. And see how your past—no matter how winding—can build the foundation for purpose.