Radical Transparency

In this week's episode of the Hewlett Packard Lab’s Podcast From Research to Reality, Martina Trucco, discusses the radical transparency in communication. An Executive in Marketing and Communications, Martina relates marketing and communication to storytelling, to getting the buy-in, and authenticity. She draws the parallel to personal branding and marketing oneself. She teaches us how to best approach and use social networking and how to address diversity and inclusion. She brings up a lot of personal experience and examples from her rich history.