From Lab to Label: The Scientification of Consumer Brands

Citruslabs•www.citruslabs.com

Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.

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Episodes

Episode #1: Revolutionizing Relief: Unveiling Semaine Health's Scientific Breakthrough for Menstrual Pain

Today, we welcome Matt Crane, Co-founder and Head of Product at Semaine Health . Semaine is on a mission to provide solutions to women's health while shifting the paradigm in how we talk about these natural parts of our lives. In this episode Susanne and Matt discuss Types of clinical studies, including one that’s affordable and can help your brand generate marketing claims Which types of studies can and can’t be used for your wellness product (we’re looking at you, skincare brands) The personal...

May 23, 2023•48 min•Ep. 2

Welcome!

The health and wellness industry has exploded in recent years, with more and more brands entering the market than ever before. Some are making claims about what their products can do, but how are they substantiating these claims? In this introductory episode, our host Susanne Mitschke, CEO and co-founder of Citruslabs, introduces the topics we'll be covering in each episode of From Lab to Label: The Scientification of Consumer Brands. We'll be talking to brand owners who've tested their products...

May 11, 2023•5 min•Ep. 1

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