Passion over Process [EP024]
Being known for something takes more than credentials, or a portfolio, or accolades... Infusing your PASSION into your work, company culture and yes, marketing messages is key.
Jul 31, 2020•16 min•Season 1Ep. 24
from Architecture to PROFITecture
Before you can attract your ideal design clients, you have to get their ATTENTION. In this podcast, we'll discuss strategies for EFFECTIVE online marketing, stories of design professionals building THRIVING businesses today, and the steps you need to take to shed the "Underpaid Architect" identity and become today's "PROFITECT".
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Episodes
Reframing "Failure" to build more successful and resilient design firms and personal brands [EP023]
Your failure is inevitable... Wait... WHAT?! Yes, today we're talking about the perception of the word "failure", and how the most resilient businesses actually EMBRACE it as a path to success and profit.
Jul 24, 2020•17 min•Season 1Ep. 23
What's the BEST lead magnet your design firm? [EP022]
What's the best lead magnet for your architecture or design firm? PDF e-book? Checklist? Video training? Livestream? All of them! But really, none of them... Well actually, it's not a WHAT or HOW...but a WHO and WHY.
Jul 17, 2020•19 min•Season 1Ep. 22
Elevator Pitch 2.0 [EP021]
As design professionals with lengthy training and certifications, it's easy to fall into a pattern of industry jargon, buzzwords and existential conversation. Marketing your firm ONLINE, however, leaves no room (or time!) for that... In trying to "hook" new design clients as an architect or landscape architect, we've got to keep it short and sweet! In this episode, we'll talk about how to say what you do (and who you help) in the brief few seconds you have to capture your potential clients' atte...
Jun 26, 2020•14 min•Season 1Ep. 21
The 4 stages of the Client Journey...and how we can improve our firms' marketing around them [EP020]
This week, I want to introduce a new look at our clients' journeys, and how there are 4 stages that encompass them on EVERY project. But we're not talking about the phases of design development here - we're talking about the emotional and psychological journeys that our clients go on in working with a design professional.
Jun 19, 2020•19 min•Season 1Ep. 20
Building an architecture firm on the Quonset hut "micro niche"? Earl Parson of Clever Moderns [EP019]
Giving away free schematic plans as a lead magnet, building custom furniture, and adopting the developer-architect model to build, then rent out his own projects has allowed Earl Parson to grow Clever Moderns into a thriving practice. What's more, he has done this within the "micro niche" of the Quonset hut.
Jun 12, 2020•25 min•Season 1Ep. 19
The best FREE apps & online tools for design firms in 2020
Whether or not you've been forced to cut back hours, release staff, leave your office space, or have had projects go on hold or be cancelled altogether in recent months, there are always ways to trim expenses and make your business more lean. In today's episode, we'll discuss the best FREE online apps & tools for keeping you organized and maintaining your visibility as a design firm.
Jun 05, 2020•30 min•Season 1Ep. 18
Can you "productize" custom residential design? An interview w/ Tim Brown of Tim Brown Architecture & Perch Plans [EP017]
In this week's episode, I'm interviewing Tim Brown of Tim Brown Architecture and Perch Plans, an Austin TX-based architect who has successfully combined custom residential design and pre-fab plans into his practice.
May 29, 2020•22 min•Season 1Ep. 17
"Productizing" your design services [EP016]
The ideas of 'productizing' and 'shopping' and 'customer' might sound strange to us design professionals, maybe even off-putting. BUT... PACKAGING and BRANDING the ways and means by which you deliver and market your design services can create so much more clarity in the eyes of your potential ideal clients.
May 22, 2020•18 min•Season 1Ep. 16
5 tips to selling your expertise online as a coach or course creator [EP015]
Promoting & selling your #design expertise as an #architect or #landscape architect through a structured course or coaching program is easier than ever... In this video, we'll talk about the 5 main points to consider to expand your reach and diversify your income streams!
May 17, 2020•14 min•Season 1Ep. 15
Your firm's messaging strength = marketing success [EP014]
The clarity and consistency of your firm's marketing message will be one of, if not the most important, factors for success as we move through 2020. Let's talk about how to clarify yours!
May 01, 2020•17 min•Season 1Ep. 14
5 tips for starting YOUR firm's YouTube channel
Thinking about starting a YouTube channel for your design firm? The power of online #video can't be overstated in #marketing your services, and this video will give you 5 "big picture" tips to get you on track and in front of the camera!
Apr 30, 2020•18 min•Season 1Ep. 13
Your Money Mindset in Uncertain Times [EP012]
Here at the start of Q2 2020, one of the most prevalent (and sensitive) topics on our minds is MONEY. In times like this, your mindset about money can make all the difference for your firm, and your well-being...
Apr 17, 2020•22 min•Season 1Ep. 12
5 SEO tips for your firm's website..."AFTER the search"!
In this episode (EP 011), we'll discuss the key elements your firm's website should have to keep potential clients engaged, and have them book a call, share their email address or refer you for your next project...
Apr 10, 2020•16 min•Season 1Ep. 11
Proactive progress and the "New Normal" [EP010]
We've come to the end of Q1 2020 (did you miss it?). In Episode 10, we'll talk about why checking back in with your annual or quarterly goals is so important (ESPECIALLY in times like this). We'll also talk about how to make progress PROACTIVELY (not REACTIVELY) through Q2, as we navigate a changing economy and social "norm"...
Apr 03, 2020•19 min•Season 1Ep. 10
5 Tips to improve your firm's website SEO (PART 1 - "BEFORE" the search) [EP009]
In Part 1 of this website SEO series, I'll go through 5 strategies you should consider to improve the search ranking of your firm's website.
Mar 27, 2020•17 min•Season 1Ep. 9
Podcasting, "passive" income, and paid content - Alternatives to traditional design services w/ Mark R LePage of EntreArchitect
In this week's broadcast, I'm speaking with Mark R LePage of EntreArchitect & Gabl Technologies about adding podcasting, online courses, memberships etc to a traditional design practice.
Mar 20, 2020•41 min•Season 1Ep. 8
Risk Tolerance & Marketing (???) [EP007]
We're almost through Q1 of 2020, and both the social media and economic landscapes are rapidly changing. In this episode [007], we'll talk about your aversion to (or love of) risk, and how that plays into your marketing strategy...
Mar 13, 2020•10 min•Season 1Ep. 7
Hiring a videographer for YOUR firm! [EP 006]
Bringing in an outside eye to create content that profiles your firm, documents a project, or boosts your social media presence can be a worthwhile (but possibly unfamiliar) investment. In this week's episode of "from Architecture to PROFITecture" (006), I'm speaking with Brodie Kerst, architecture graduate turned full-time videographer FOR architecture and landscape firms.
Mar 06, 2020•27 min•Season 1Ep. 6
STOP talking about design! [EP005]
The best way to build awareness for your design firm just might be to NOT talk about design... How can more personal, relatable, varied content attract your ideal clients? Let's talk about it in Episode #5 of "from Architecture to PROFITecture"!
Feb 28, 2020•18 min•Season 1Ep. 5
Online video AND face-to-face networking: why you need BOTH in 2020!
There's no substitute for eye contact and a handshake in building relationships and running a design firm. But in 2020, online video can actually be the key to making those warm introductions FOR you...
Feb 21, 2020•10 min•Season 1Ep. 4
Working (and living!) with INTENTION - EP003
The design decisions you make as an architect or landscape architect throughout your career are so intentional. As we make those decisions to address a constraint, to explore a new aesthetic or material combination, to surprise and delight our clients (or even just to stay in budget!), it begs the question: Are we being as intentional throughout the rest of our days? Let's talk about it...
Feb 14, 2020•22 min•Season 1Ep. 3
Email list VS Social Media presence - Which is MORE important for YOUR firm? [002]
Which is more important to build, maintain and promote for your firm in 2020: your email list, or your social media presence? We'll dig into the pros and cons of each on today's episode!
Feb 07, 2020•24 min•Season 1Ep. 2
Design services are NOT a basic human need - STOP selling them that way! [001]
Sparked by recent reviews of architects' and landscape architects' websites/social media profiles, along with my discovery of Abraham Maslow's "Hierarchy of Needs" model, we discuss: Why marketing language centered strictly around services provided, years in business, degrees earned etc appeals to "basic" needs, at the commodity level. This sets you up for competing primarily on price, risking a "race to the bottom" on fees; How you can go too far with "pie in the sky", existential, industry jar...
Jan 31, 2020•12 min•Season 1Ep. 1
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