52. Creating a seamless, on-brand customer experience

Drawing on knowledge gained from over decade spent working in retail, Franky chats all things customer service and shares how she applies many of the same principles in her online business. As well as discussing why it’s so important to create an intentional, positive customer journey or experience, we dive into different approaches and methods to help you shape yours.

This episode includes:

- Why the customer journey is important for building brand loyalty.

- Different approaches to customer service and how they can be applied to running an online business.

- Why you need to focus on how you want customers to feel.

- Using the five love languages to create a positive customer experience.

- Templates, automation and client gifts.

Links and further reading/listening:

Babes on Waves: How you can apply the 5 love languages your business to build relationships.