22. Building your mailing list

Mailing lists have been at the forefront of our minds as we both (finally) launch our own newsletters. In this episode we dive into the subject together, exploring the role of email marketing in our respective businesses.

We ask why mailing lists are important and how they can work as part of a broader content ecosystem. We discuss our plans for our own mailing lists and chat about potential challenges like consistency and accountability.

We also share how we plan to judge the “success” of our letters, touching on analytics and receiving feedback from readers.

Finally, we discuss list building and lead magnets before sharing the emails we enjoy finding in our own inboxes.

Links and further reading:

Ruth Poundwhite’s Email Challenge

Follow us: @_charlieswift @loveaudrey83

http://friendswithbusinessbenefits.co.uk

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