In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making. Mike shares his journey into baseball analytics, starting from his history degree to his current work with ML...
Feb 28, 2025•39 min•Season 2Ep. 6
In this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll , a board-certified cardiothoracic surgeon at Los Robles Health System. Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthcare. He shares insights on bridging educational skills with medical practice, handling patient concerns re...
Dec 20, 2024•27 min
In this Frictionless Medicine bonus episode, you’ll hear from Vipan Nikore , a seasoned physician, technology innovator, and Chief Medical Director at TD Bank. Vipan shares his journey from being a software developer at IBM to his current roles in the medical and healthcare innovation fields. He discusses his work on Homecare Hub , an innovative project focusing on small, personalized home care environments. Vipan also provides valuable advice for caregivers balancing corporate careers and careg...
Nov 27, 2024•29 min
In this episode of Frictionless Marketing , host Paul Dyer interviews Alex Wagner , Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands. She delves into leadership practices, the importance of staying connected with her team, and the value of transparency...
Nov 08, 2024•30 min•Season 2Ep. 5
In this episode, Dr. Disha Narang joins the podcast to shed light on the significant advancements in GLP-1 medications, their impact on weight management and diabetes, and how media coverage plays a role in shaping public perception. Dr. Narang emphasizes the importance of evidence-based information to combat misinformation and clarifies common misconceptions surrounding GLP-1s and obesity. Highlighting the stigmatization of obesity and the genetic and environmental factors that contribute to it...
Oct 23, 2024•21 min
In this episode of Frictionless Marketing , we welcome Jerome Brathwaite , the Global Head of Brand Equity and Marketing for Cetaphil at Galderma . Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delve...
Aug 21, 2024•21 min•Season 2Ep. 4
In this episode of Frictionless Marketing , host Paul Dyer welcomes chats with Amy Atwood , Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals . With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI. Together, Paul and Amy recap key themes from the Fierce Pharma PR Communications Summit East, including the im...
Jul 30, 2024•34 min•Season 2Ep. 3
In this episode of Frictionless Marketing , host Paul Dyer welcomes Tanya Wymer , Executive Director of Enterprise Communications at Biogen . Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures. Tanya also delves into the challenges of b...
Jul 29, 2024•28 min•Season 2Ep. 2
In this episode of Frictionless Marketing , host Paul Dyer sits down with Sri Ramaswami , Vice President of US Pharmaceuticals Communications for GSK , to discuss the challenges faced by individuals with chronic illnesses, particularly lupus. The conversation centers around the moving story of Salathiel, a young woman diagnosed with lupus right after her high school graduation. Sri emphasizes the systemic barriers in healthcare, especially those affecting marginalized communities, and outlines G...
Jul 26, 2024•16 min•Season 2Ep. 1
We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief Corporate Affairs Officer for Saniona and Vice President of Communications and Patient Advocacy for Sobi in North America. At Voyager Therapeutics, Tr...
Feb 16, 2024•41 min•Season 1Ep. 63
We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies. At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization. Under her communications lea...
Dec 21, 2023•31 min•Season 1Ep. 62
Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrumental in steering marketing and innovation at WhiteWave Foods and held pivotal positions at Kellogg's, Clorox, and multiple other very notable compani...
Nov 16, 2023•37 min•Season 1Ep. 61
Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, and medical device clients. His journey in the healthcare communications landscape spans over two decades, with notable roles at Real Chemistry, GCI Gr...
Oct 27, 2023•32 min•Season 1Ep. 60
Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in multiple districts, which instilled in her a deep passion for making a difference in children's lives. This passion, combined with a personally driven ...
Oct 05, 2023•25 min•Season 1Ep. 59
Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics. Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulation to fine-tune gene expression. If you're not entirely sure what that means, keep listening—it's a fascinating and, I believe, critical innovation in healthcare. Tune is breaking free from the limitations of traditional gene and cell therapie...
Sep 28, 2023•37 min•Season 1Ep. 58
In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing. As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity to evolve into sales drivers. This episode offers compelling evidence of how adopting an earned-first...
Aug 31, 2023•32 min
Today we’re sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst. In today's interview, we'll dive into Wendy's multifaceted career, exploring how she became a pioneering figure in the tech world at a time when women in tech were still a rarity. We'll also discuss how her unique approach to life management has helped her excel across mul...
Aug 17, 2023•34 min•Season 1Ep. 57
Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led BrewLife, a multi-million dollar agency. She’s also held a leadership role at Verily and currently serves on the board of the John Ritter Foundation for Aortic Health. Today, we're delving into Carolyn's work at Ultragenyx, a game-changing comp...
Jun 15, 2023•34 min•Season 1Ep. 56
Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet. A member of the Advertising Hall of Fame, Rob is renowned for his focus on purpose-driven branding and deep understanding of consumer insights in product development and marketing. In today's conversation, Rob shares his valuable insights on leadership, emphasizing the importance of invest...
May 25, 2023•34 min•Season 1Ep. 55
Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how they live as they age, with a strong focus on social change and advocacy. With extensive experience in communications and marketing, Martha has been instrumental in creating a clear and unified brand voice for AARP. She has driven member acquisitio...
May 11, 2023•35 min•Season 1Ep. 54
Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New York Times, where she was part of the team that launched the company's first social media strategy, to her role as Chief Marketing Officer at Mashable, where she expanded the company's global brand and audience reach, turning it into a massive medi...
Apr 27, 2023•35 min•Season 1Ep. 53
Today, we have the pleasure of speaking with Laura Lane, Executive Vice President and Chief Corporate Affairs and Sustainability Officer at UPS. Laura is a highly accomplished leader with a storied career that has spanned both the public and private sectors. She has served in roles at Citigroup, Time Warner, and the U.S. Foreign Service, where she played a critical part in trade negotiations and humanitarian relief efforts. In this interview, we'll delve into UPS's humanitarian relief work in Tu...
Apr 13, 2023•34 min•Season 1Ep. 52
We are thrilled to have Stacey Tank, Chief Transformation Officer at Heineken, in the house today! With a globe-spanning career, including stints in countries like Brazil, Mexico, Canada, Germany, England, France, and Amsterdam, Stacey has held senior positions at leading companies like General Electric, Home Depot, and, of course, Heineken. Stacey also founded Our Happy Place, a non-profit organization focused on childhood mental wellness and serves as a board trustee for the Heineken Africa Fo...
Mar 30, 2023•32 min•Season 1Ep. 51
We are thrilled to have Jennifer Davis, the Senior Vice President of Corporate Affairs at Dell Technologies on the show today. Jennifer, also known as JJ, has spent over 20 years at Dell collectively and currently oversees all aspects of Global Communications and Corporate Social Responsibility. JJ started her public relations and public affairs career at the Arkansas Office of the Governor and has held various communications leadership roles for both corporations and agencies nationwide. In 201...
Mar 02, 2023•31 min•Season 1Ep. 50
Today, we have Beatriz Perez: Senior Vice President and Chief Communications, Sustainability, and Strategic Partnerships Officer for The Coca-Cola Company. Bea is responsible for managing Coke's commitments to ESG as well as global, external, and internal communications, digital media strategy, and financial and leadership communications. Bea has also been named to various top leaders' lists, including the American Advertising Hall of Fame, the Sports Business Journal's Hall of Fame, and PR Week...
Feb 17, 2023•31 min•Season 1Ep. 49
Lynn Blashford is the Chief Marketing Officer of White Castle, a company she has been with for over a decade. Despite being over 100 years old, White Castle has remained relevant in popular culture. The brand is known for its fun and originality, with collaborations with the Wu-Tang Clan, selling branded silk robes, and even officiating weddings in its restaurants. All a testament to their commitment to outrageous authenticity. On this episode of Frictionless Marketing, Lynn delves into the inne...
Feb 03, 2023•34 min•Season 1Ep. 48
Alan Sexton is the Senior Vice President and Chief Communications Officer at Prudential Financial, where he's responsible for leveraging the company’s outcomes-focused Communications to generate competitive advantages for Prudential while protecting and enhancing the company’s reputation around the world. Alan spent almost twenty years as a communications consultant before joining Prudential, advising business leaders at Fortune 500 corporations across a range of heavily-regulated sectors, inclu...
Dec 01, 2022•45 min•Season 1Ep. 47
Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011. Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as Deputy Assistant to President Clinton and Press Secretary to First Lady Hillary Clinton through President Clinton's first term in office. In this conversation with Lippe Taylor CEO Paul Dyer, Lisa gets into how her political background gave her ...
Nov 04, 2022•32 min•Season 2Ep. 46
Russell Wager is the VP of Marketing at Kia America where he oversees all of the company’s marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous positions at Mazda, DDB, and TBWA Chiat Day among others. In this conversation with Paul Dyer, Russell gets into Kia's very successful transition into EVs, balancing features and benefits with statements of purpose as well as details about the Kia ...
Oct 21, 2022•29 min•Season 2Ep. 45
Andrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Moet Hennessey LVMH. Today, Andrea oversees all facets of marketing for Campari Group’s premium portfolio of brands, including Aperol, Campari, SKYY Vodka, Espolòn Tequila, Grand Marnier, and Wild Turkey. In this conversation with Lippe Taylor CEO...
Oct 06, 2022•33 min•Season 2Ep. 44
