56. Taste is King: Delivering Successful Produce with Tech

With the current supply chain issues, enjoying fresh and nutritious produce is more costly and difficult than ever before. 

Consumers demand consistency, which hasn’t been possible with traditional methods. But technology is enabling producers to deliver great value and the best possible eating experience.

Kaitlin Fitzgerald is the VP of Sustainability at one of IFPA’s Fresh Field Catalyst winners, Sound Agriculture. They’re passionate about building a better and more sustainable food system. 

Dorn Wenninger, Senior VP Produce at UNFI, is her mentor in our program and an industry expert with over 30 years of experience in the field. 

Join us as we discuss:

• The qualities buyers expect from their produce and how tech makes this possible
• How providing consistency and a great experience increases repeat business
• Partnerships, packaging, and produce branding
• Taste, freshness, and affordability