¶ Freight Broker Authority and Tracking Integration
Welcome back . It's the first final mile of 2025 . So happy new year . Welcome back , everybody for another good session here where we answer all your questions . Please make sure to share us with your friends . Send us your questions through the website Freight360.net . Freight360.net .
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Our first question today I have got my MC number , but should I wait until my MC number and DOT number become three to six months old before calling prospects ? Hell , no , that's my answer .
I get the idea of wanting to let your authority age a little bit , but it's gonna probably take you three to six months before you get good at prospecting and actually get some good people that you're building relationships with .
And honestly , if you meet the right customer and you guys hit it off and you're knowledgeable of with and honestly , like if you meet the right customer and you guys hand it off and you're knowledgeable of their commodity , their shipping , they probably don't care how long your authority has been around , for they want to know . Do I feel ?
Do I trust this person . Do I feel good about entrusting this person with handling my transportation of my business ? Because your authority could be 40 years old and they can just hate you and the age doesn't matter at all .
So that's my big take on it is I would start dialing right away , building relationships , and because I think that matters a lot more than your authority age . The carrier side is a little bit different . You know , some carriers and factory companies are not going to want to preferably work with a brand new authority . But what are your thoughts there ? Agreed .
I think the biggest part of prospecting is that , like it takes time to get good at it , like it's just like anything else in life , like you've got to spend a lot of time doing it to learn the objections , to learn the needs of the industry , those things change and even when you get somebody that can talk to you like again , average sales cycle is probably
three to four months , give or take , I mean , depending on who you're talking to right now . So I think like the more , the earlier you can start , the better off you are for sure .
Yep , all right . Next question Yep , all right . Next question for DAT . This is actually a comment from the interview with DAT and Trucker Tools . For DAT , it sounds as if ELD tracking is being implemented instead of or in combination with , trucker Tools app tracking . How does a broker utilize these services ?
Even the reefer temp setting is a great tool to have for a broker who wants to stay in tune with their freight setting , you apart from the competition . So it's super ironic , literally . In the last hour I got an email from Trucker Tools . We were asking them how to set this up on behalf of one of our carriers .
So I have the actual answer of how they do it , but I'll talk on a more broad level . So one of the risks , um , or potential areas of fraud in any cell phone tracking and I've had it happen before and I think , ben , you brought it up on the interview is like people could just forward your text to somebody else and that person turns the tracker on .
Like we had a guy who literally , like he pinged in Azerbaijan and I was like what ? Like I remember that .
You're not . I think I used that example probably in that episode .
It was , and it was trucker tools at the time this is a few years ago , but it was trucker tools . They just forwarded the link . So what we've done at Pierce specifically is we're really pushing towards using the ELD version . Like just about everybody has ELDs now .
So there's really no excuse to not just go the ELD route , unless if you're ELD exempt , I get it . But , like , if you have ELDs , like it's , the driver usually prefers to not have their phone tracked . They'd rather have the truck tracked .
Um , so you can just , literally you can still send the request out the same way , and if they have their eld integrated into trucker tools , it just pulls the location of trucker tools . So I'll actually I'll pull the email up , since I just had it here . But , um , it says uh , it says uh , yeah . So there's , there's an ELD page on the trucker tools site .
Um , the carrier can proceed with uh , let's see , uh , yeah , it basically just they . They basically fill out one additional thing when they're um on the trucker tools site to agree , and there's a link that they can integrate through the . It's the same thing with , like highway .
We're like if on highway a carrier wants to integrate their eld for verification purposes or location purposes . All you do is , like you , literally just put in your username and password of your eld provider and it allows the connection , the same way if you're connecting your bank to any like PayPal or Venmo or whatever . It's the same exact concept .
But I'm a big fan of the ELD . I love it . Integrated tracking because , like you , don't have to worry about a driver that can't figure out how to turn on location services on their phone .
Or GPS issues , yeah , or just service went out .
Whatever the case might be , and you'll still have like there's dead spots in the country and that happens for cell phone or eld . It is what it is , but it still records internally and gets updated . So , um , big fan . Um , so yeah , there there is a . Let's see if I can pull the website up here .
It's literally , it's truckertoolscom forward slash eld , dash carrier , dash integration , integration . I set it up too .
I did it recently with one of my tanker carriers . It's super easy , carrier . Basically all they do is log into their ELDs and connect it the way you connect a bank account to something . Like you know it's safe , it's secure , and then all the carriers got to do is give you the tractor number for the loads and it automatically shows you where they are .
So it's way more efficient , it's way more consistent . And to the other question about , like reefer temp settings like it is a fantastic thing that when you can do this and have this set up , it really only works , though , when you've got carrier relationships , because it's very few and far between .
You're gonna get a carrier on one load that is going to integrate their ELDs to move a load for you . They've gotta be doing business with you and have some relationship usually for them to be willing to do that , because it does take a little bit of time .
But when you do have that , like that is a huge advantage for your customers too , because , like , you can tell them , like hey , we do have ELD tracking , we can track reefer settings on this Like , to me that is a giant value add and a differentiator , because most brokerages aren't doing that .
Yeah . So I guess , to circle back and answer the question , DAT is not replacing this . The trucker tools tracking Trucker tools itself has already had both cell phone and ELD tracking .
So now that's part of the and they're going to continue operating as a separate company At least they announced and talked to us about it on the show . So like you shouldn't see any changes there and it really is a great tool , like it's super easy , excuse me and you can send that to your shippers . The shippers can see that information through the link .
Oh yeah , we use it all the time , like when we send out a tracking link for trucker tools from our tms there's a spot to enter in like I think it says literally ship or email , but you can put whoever you want and you can say send them updates every two hours or eight hours or whatever .
Um , do you remember dat like kind of dabbled with their own tracking like four or five years ago , I don't , and it was free to try . I don't think it ever went anywhere and I think that's one of the real benefits of the Trucker Tools . Acquisition is like why recreate the wheel when we can just join forces with someone who's mastered it ?
So good deal , all right . Next question what do you usually do as a carrier when you don't get payment from the broker ? The broker has 60 claims against their bond , so this we're talking about bond off air earlier . But uh , um , don't take any more loads from that broker stop the bleeding to begin with . Um , next up file on the bond .
You're probably bottom of the totem pole , not going to get paid beyond that . There's not a whole lot you can do besides go direct to the shipper .
That was what I was going to ask you have you seen scenarios where the carrier then goes after the shipper for payment because I believe there's recourse there . I'm not an attorney , but I think it's possible . I haven't
¶ Carrier Fees for Lumper Services
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I'll give you the closest example that I saw . Guy had his own brokerage , went out of business . His bond got chewed up , becomes an agent . The carrier one of the last carriers that hadn't gotten paid finds out where he's working now , goes to that brokerage and says this guy owes me money .
And the brokerage is basically like hey , agent , like find a way to pay this guy , or like we're letting you go , like you're not going to tarnish my name . And he , he got it worked out . Um , they didn't go .
The carrier did not go to the shipper , though and that's a double broker , like I think they can . What's that ? Yeah , well , in a double broker load , if you pay the wrong carrier , they can go to the shipper .
So I'm like , if you didn't pay the carrier that's why I want to ask I want to get an attorney on here to ask some of these like very specific transportation questions .
We're going to have left one here at some point this year , right ?
Yeah , and I'm really curious because at least my understanding of the way freight law works is that , like , the beneficial cargo owner owes money to the carrier that provided the service to them , regardless of what the broker paid , didn't pay or got paid .
So I my thought is that you could go after the shipper for this , but I'm definitely not an attorney and I have not seen that happen at least I think you can .
We'll definitely have that discussion with an attorney , but that's how the law reads as far as I can see it . All right , Next question so this is from a carrier . I actually love this question . So you brokers are charging carriers service fees for comm checks to pay your customers' lumper . How is this the carrier's responsibility ? Can someone explain the logic ?
All right , this goes for Comcheck , EFS , any type of wire advance for a lumper . Okay . Now listen , if you're a carrier and you want a fuel advance or a quick pay and there's a fee involved , hey , it kind of comes with the territory . There's a fee , yes .
You're getting the service .
Right , the lumper is benefiting the customer , the shipper or the receiver , whoever , wherever the lumper is happening , right , if they ? If you don't know what a lumper is , it's basically dock hands that are workers , third-party workers on the dock that will load or unload the truck . It's very common in produce okay .
So , customer , you know , you send a truck in and they go load your truck or unload your truck . You send a truck in and they go load your truck or unload your truck . You've got to pay these people on the spot , though . One option is the carrier pays them and gets reimbursed by the broker with their line haul pay . Maybe it's $100 .
I'm a carrier , I send my $100 receipt in to the broker . The broker pays me my money plus the $100 extra . The other option , and it's somewhat common , is to get an advance , like , hey , I need a comm check or an EFS advance or whatever advance service you're going to use for this lumber . It's $100 . And all right , great , here's $100 .
Well , there's a 3% fee that comes out , so you're only getting $97 . And it's like fee that comes out . So you're only getting 97 and it's like why , as a carrier do I have to eat that and I totally agree you should .
So here's here's my take on it is , as a broker , just pay him the amount including the fee , like if it's if it's gonna cost you that , by the way , I was gonna set this up last or a couple weeks ago .
Talk to efs and comp check , and both of them allow the broker , on a per transaction basis , to either charge the carrier or eat the fee themselves oh , that's interesting I wonder .
So at least that's what they said no , I believe it , I totally believe it , because the same thing goes with like uh , when we were we were talking with what's the factor company we were talking about .
I can do that on Allpay too . I can push 50% , 70% , 75% or all of it on the broker to pay any quick pay fee .
Yep , we send them out through our TMS , so we don't . I don't have the ability , like when I send it out , to make a decision . It's probably predetermined when it was integrated .
But if you're a broker and you're making your carrier eat those fees , I would challenge you to think about if that makes sense or not , because for years carriers have been eating that fee and it's very rarely do they complain about it , but when they do , it's totally valid 100% valid . Yeah , 100% Like it's the customer's request , right ? Whose customer is it ?
It's the broker's customer , broker's . So , mr Broker , mrs Broker , if you want to use that customer , or if you're going to service that customer and they have that kind of thing , either ask them to eat the fee or you eat the fee .
I would suggest you don't be putting on your care because otherwise , like the alternative , like I said , is have the carrier paid up front and asked to get reimbursed . Well , our last question was just uh , what do you do when the broker doesn't pay you ? So like , right .
Yeah , burst . Well , our last question was just uh , what do you do when the broker doesn't pay you ? So , like , right , yeah .
And also like I remember and again I don't hold me to this , but I could have swore that when I worked at a larger company and it was automated , like you said for , like the com check or the efs , like we would just up the fee , like if there was a three percent fee and 100 bucks , we'd just pay them , like 108 , we'd just do the math and be like 106
bucks . So they got more plus the fee , yeah like there's really no , yeah , there's no excuse for making a carrier pay a fee for a service your shipper and your customer required that carry to do . It's not their fault and not their responsibility .
The shipper doesn't want to hire somebody on staff to unload trucks and wants to outsource it to a third party that needs paid in cash . Yeah , to me that's absolutely ridiculous .
Yep , exactly right . Good questions , keep sending them our way .
¶ Change in Habits for New Year
Any final thoughts Ben ?
No , but I did think of the rest of that , the quote I was trying to struggle for in that episode , which is , it said , if you do the same things next year , you'll have another year . If you change your habits , you'll have another year .
If you change your habits , you'll have a new year , right and like to me , I think that really resonates like do the same thing you did last year might as well be 12 more months of 2024 . You change your habits and what you're doing on a daily basis , you're far more likely to have a new or a different year than you did before . That's good .
Love it All right .
Well , give us your Henry Ford quote whether you believe you can or believe you can't , you're right .
I just couldn't , I couldn't sign off without hearing that as my as my queue line here . And until next time , go bells .