On today’s show, where do you start when it comes to making a marketing plan for your business? That’s what Thomassina asks us and—since Clay and I both have extensive marketing backgrounds—we end up having a lot to say about it. If you’re not sure where to start when it comes to marketing, then this episode is for you. This is Freelance to Founder. Here we go! This episode was originally aired on January 23, 2024. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you ...
Dec 17, 2024•22 min
On today’s show, we talk with Mannat, a student calling from India, with questions about her freelance business. Mannat is a typographer—she works with lettering and fonts. But every time Mannat posts her work on social media, she gets packaging design clients and others who don’t match her target audience. This leaves Mannat asking, “what exactly should I be posting on social media to attract my ideal client?" We walk her through a few key social media strategies that’ll also help you build you...
Dec 12, 2024•39 min•Season 29Ep. 3
On today’s show: can you become a millionaire as a freelancer? Podcast listener Suman wrote in with that simple yet not-so-simple question, and we do our best to reveal whether or not you can get rich working as a freelancer. It’s all in this episode of Freelance to Founder. Here we go! This Q&A episode was originally aired on September 26, 2023. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: ...
Dec 10, 2024•20 min
Have you ever thought: “if I can just get the attention of more people, I could close more clients and grow my business” That’s where we find today’s guest, Jay. He’s a web developer and SEO expert in Kentucky, USA. And Jay’s only been freelancing for a few months. He’s off to a great start having already closed a half-dozen monthly recurring clients. Jay’s biggest question is how to get more volume. Or more awareness. So, of course, as marketing geeks Clay and I jump in with some of our best ad...
Dec 05, 2024•54 min•Season 29Ep. 2
On today’s Q&A episode, if you give your client full ownership of your creative work, how much should that cost, and how exactly do you even do that? That’s the question Nicole hits us with, and it opens up another discussion on who should own your work in the first place. It’s all in this episode of Freelance to Founder. Here we go. This Q&A episode was originally aired on December 26, 2023. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming ...
Dec 03, 2024•15 min
On today’s show: do you keep hearing how important networking is, but you really just don’t enjoy it? In this episode, we chat with Morgan, a freelancer from Chicago. Morgan can see the potential in networking with local clients, but can’t quite figure out how to enjoy it. So, Clay and I start brainstorming a few fun and exciting ways she can leverage her unique talents to network with local business owners and potential clients. Stick around for this fun brainstorming session starting right aft...
Nov 28, 2024•49 min•Season 29Ep. 1
In today’s Q&A episode, how can you know what revenue your business will make in the coming months or years? It’s called forecasting. And forecasting as a freelancer or agency builder can be a real challenge. This may be why Garrett asks: what tool/template do you use to project cash flow over time? We give our two-part answer in this episode of Freelance to Founder. Let’s go. This Q&A episode was originally aired on December 19, 2023. To submit your question, visit FreelanceToFounder.co...
Nov 26, 2024•18 min
On today’s show, have you ever thought: if I could just find the right person to hire, I could scale up my business. That’s how Virginia from Argentina feels about her unique content marketing company. The challenge? Virginia’s company develops content around witchcraft and spiritualism—so she needs teammates who speak fluent English, write well, and understand her unique niche. It’s a tall order, but Clay and I offered solid advice for hiring the best freelancers. This episode was originally ai...
Nov 21, 2024•53 min•Season 28Ep. 10
On today’s Q&A episode, what are the best tools to use as your freelance business grows? That’s what Cesar asks us because his business is outgrowing tools like Google Drive. So, Clay and I launch into our best advice on what makes a good business tool and what makes your business worse… It’s all in this episode of Freelance to Founder. Let’s go! This episode was initially aired on September 12, 2023. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upco...
Nov 19, 2024•15 min
Is freelancing as a family a good idea? Can it actually work? That’s part of what we get into with our call-in guest, Dave. Dave is the father of 3 talented young developers. Together, they’ve started an agency. Well… sort of. As we talked with Dave, we uncovered this: family dynamics are not the same as business dynamics. And sometimes, managing both can present a real challenge. If you’ve ever wondered whether or not to go into business with family, today’s episode of Freelance to Founder is f...
Nov 14, 2024•58 min•Season 28Ep. 9
On today’s Q&A episode, if a client is willing to pay by the hour or by the project, which one should you choose? That’s part of Pennygoo’s question, and our answer might surprise you… Here we go! This episode was originally aired on September 5, 2023. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://freelancetofounder.com Support our Sponsors Our generous sponsors make this show 100% fre...
Nov 12, 2024•22 min
On today’s show: can you ever step away from your business? Or are you doomed as an entrepreneur to never enjoy a vacation or time off ever again? That’s just part of what we talk about with our guest Jim who’s calling back for a second time on today’s episode. Jim has quit his job and taken his business full-time. But now he wonders: how do I take the next step so I can work more ON my business than IN my business. If you’re wondering the same, then stay tuned because we answer that and lots mo...
Nov 07, 2024•52 min•Season 28Ep. 8
In this Q&A episode, Oliver asks us what it takes to create a portfolio that actually brings in new long-term clients. And since Clay and I are real marketing geeks, we have quite a few ideas for turning your sleepy portfolio into a client-converting machine. It’s all in today’s show, and it starts right now. This episode was originally aired on August 29, 2023. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length ...
Nov 05, 2024•20 min
On today’s show: Do you ever feel like you’re just way too busy to actually spend time growing your business? If so, you’re not alone. We chatted with Will Gibbons, who works with cool clients like Peloton, 3M, and Vizio. But Will’s got a problem. A great problem. He’s got too much work. Which means he’s busy. And he’s worried he doesn’t have time to grow. Clay and I help him punch through those barriers in this episode of Freelance to Founder. Here we go… This episode was originally aired on Se...
Oct 31, 2024•1 hr 1 min•Season 28Ep. 7
Today’s question comes from our free Mastermind group on Facebook. Anna Keith asks: "I’m getting ready to do my taxes and am considering trying software rather than hiring a CPA. What insights or pros/cons about using software vs. hiring a professional do you have?" This episode was originally aired on May 3, 2022. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://freelancetofounder.com Suppor...
Oct 29, 2024•16 min
On today’s show: is it even worth trying to grow your freelance business? That’s where Rakesh finds himself. He gets most of his clients from freelancing platforms like Upwork. And the market for web designers and developers is just so saturated, he doesn’t even know if he should continue with his business. If you’ve ever felt this way, today’s show is for you. It all starts right now on this episode of Freelance to Founder. Oh, and really quickly before we start: the audio on this episode is a ...
Oct 24, 2024•34 min•Season 28Ep. 6
This episode's question came in via email. Nico works as a designer for a company right now, and he wants to start freelancing on the side and build a business. He said, “I was thinking of creating a portfolio, including the projects I've completed in my current company, but in a fictitious way (use different names, organizations, etc.) Also, state that this is a fictional project but that the process and outputs are the same. Do you think this will work to close deals? If you were a company tha...
Oct 22, 2024•13 min
On today’s show: Is a VA a good first hire in your company? We’re joined by call-in guest Nils, who wants to know when and how to hire a VA—a virtual assistant. But Clay and I slam on the brakes and force Nils to answer the question: Is a VA even the best first hire to make? The answer might surprise you. It’s all on today’s episode of Freelance to Founder. Let’s go! This episode was originally aired on September 7th, 2023. PS: Get featured in an upcoming Q&A! Just visit http://freelancetofo...
Oct 17, 2024•48 min•Season 28Ep. 5
Today’s question comes from our free Mastermind group on Facebook. Darielle asks: "What's the BEST Software for getting paid faster?" Getting paid for your work FAST is key, but how do you make it happen? You'll get the answer here! This Q&A episode was originally aired on August 8th, 2023. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://freelancetofounder.com Support our Sponsors Our ge...
Oct 15, 2024•12 min
On today’s show: What should you do when you’re not getting the kind of respect you deserve from your clients? That’s just one of many questions we got today from our guest, Cathal, calling in from Germany. A few times now, Cathal has been hired by a manager only to later have that manager’s team give him pushback once he gets to work. So, we work with him on a few ideas on how to get everyone on board with the outside help of a freelancer or agency. That and lots more questions are just ahead o...
Oct 10, 2024•1 hr•Season 28Ep. 4
In today’s Q&A episode, Noah Tetzner finds himself in a tight spot. He’s got a high-paying client on a monthly retainer. And while this makes a ton of financial sense for his business, this client is starting to go way over scope by treating Noah a bit like a BFF or even a therapist at times. What’s a guy to do? We’ll help Noah out on this episode. Here we go. This episode was originally aired on August 1, 2023. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you...
Oct 08, 2024•19 min
On today’s show, if you get most of your clients from referrals, is that a good thing? Or is your business at risk of failing? You’re about to hear a coaching call with Dwaynia, who’s calling in from Alabama in the USA. Dwaynia has a great writing business going. She’s working with clients she loves and has a small team to support her. But, Dwaynia literally lies awake at night worried about not having a client generation system in place to bring in predictable new work. Her annual goals are lit...
Oct 03, 2024•1 hr•Season 28Ep. 3
On today’s Q&A episode - Nafeesa is wondering if there’s any way to keep the small, solo charm of her freelance business while also planning for an eventual exit. The real question: can you actually sell a freelance business? We’ve got the answer on today’s episode of Freelance to Founder. Here we go. This episode was originally aired on November 21, 2023. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coachi...
Oct 01, 2024•17 min
On today’s show: Do lead magnets really work? Like, can you actually get new clients by giving away something for free first? Or are they a waste of your time? I’m flying solo today on a coaching call with Garrett—who has questions about using AI to generate lead magnets, how to price his work when he has a unique offering and non-traditional clients, and more. It’s all in today’s episode of ‘Freelance to Founder.’ Thanks for joining. Here we go! This episode was originally aired on August 17, 2...
Sep 26, 2024•53 min•Season 28Ep. 2
I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today about calculating your survival rate. That's the rate you need to stay in business as a freelancer. What's the minimum amount you need to make to stay in business? So, if you've wondered how to calculate that rate best, stay tuned for today's Q&A episode with Austin Church and ...
Sep 24, 2024•27 min
On today’s show: you’re dead without a vision for your business. That’s because without a vision—or a north star—to guide your business, you can very easily end up chasing the wrong things. In today’s episode, we chat with Alan, who’s ready to grow his family business, but he’s not sure where to start when it comes to strategy and processes. If you find it hard knowing where to start, this episode is for you. Here we go. This episode was originally aired on February 29, 2024 PS: Get featured in ...
Sep 19, 2024•55 min•Season 28Ep. 1
On today’s Q&A Episode: Do you really need to go to college in order to be a successful freelancer? Listener Evan writes in to ask if he should invest in a master’s degree or skip the extra college. And we’ve got our best answers on this episode of Freelance to Founder. Here we go! This episode was originally aired on November 14, 2023 To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: http://free...
Sep 17, 2024•15 min
On today’s show: should you spread yourself across each of your client’s project management tools? Or should you make them join yours? It’s a question Taylor’s facing as she grows her business. We spoke with Taylor about a year ago, and things are going great. But she works with so many clients now; they each have their preferred project management tool. So, should she keep going from tool to tool? Or make her clients join a single platform that she manages? We’ll discuss that and more on today’...
Sep 12, 2024•52 min•Season 27Ep. 10
On today’s Q&A episode, A former guest on the show, Jim, writes in with an important question: I know I shouldn’t charge by the hour, but shouldn’t I pay my subcontractors by the hour? You might be able to guess our answer. Or it might just surprise you. Let’s find out on today’s episode of Freelance to Founder. Here we go! This Q&A episode was originally aired on November 7th, 2023. To submit your question, visit FreelanceToFounder.com/ASK, and we'll feature you on an upcoming episode. ...
Sep 10, 2024•19 min
Have you ever felt like you don’t know where you’re going in your business? It can be debilitating and frustrating. Not only that, but it can leave you spinning your wheels and wishing you knew what to do next to finally get some traction. That’s the situation Bernadette finds herself in. Today, she calls in from New Zealand with questions about how to restart her business and build something she can actually get excited about. It’s one of the most raw, personal sessions we’ve had to date, which...
Sep 05, 2024•54 min•Season 27Ep. 9
