075: 2018 Year in Review
As I reflect on the year 2018 I explain what I felt went well, what did not go so well, and assess whether or not my goals were reached.

As I reflect on the year 2018 I explain what I felt went well, what did not go so well, and assess whether or not my goals were reached.
As I think back on how 2018 went, I wanted to make mention of a fantastic experience I had in the Smoky Mountains of Tennessee. Epic Unknown is an invitation to explore your roots and the roots of others intimately and uniquely, deep in the heart of the Smoky Mountains. No two trees grow the same. No two stories are identical. It is so easy to be cavalier with the notion of leadership these days. It's a unconference that includes hiking, biking, climbing, and adventures beyond sitting in a room ...
As the end of the year comes to a close there will be many people who will focus on setting goals in the new year. I want to give you a framework for setting goals first made popular by George T. Doran in 1981. The most critical factor in establishing a goal is HOW you define success. SMART Goal Framework 2:15 = Specific 2:40 = Measurable 3:35 = Actionable (Achievable) 4:36 = Realistic (Relevant) 5:52 = Time Bound 7:07 = Measuring success
Without even realizing it my YouTube channel turned 3 years old in October. In this video I discuss what happened this past year on YouTube and what I plan to do in the future. My 2018 Goals https://www.youtube.com/watch?v=EbBp5z2FDsw https://www.youtube.com/watch?v=aQQAinyRkhg
For this episode of traffic talk someone asks when is the best time to begin discussing pricing rates. They have been asked to come up with a mockup with an existing client and are not sure whether or not the client is willing to pay for the mockup.
In this episode we look at the pros and cons of whether to move forward with your personal name or your business name. Here's a hint the name doesn't matter what you publicly project matters.
For this episode of traffic talk we answer the question: Do people still buy art? I share my unique experience of what I learned in Los Angeles and the fact that art and illustration is as popular as its has ever been but you have to pair your art with a story.
What's the difference between a $30 piece of art and a $30,000 piece of art? This episode of Freelance Jumpstart I cover the main takeaway I learned from visiting agencies and museums while in Los Angeles, CA.
This past month I've had nothing but troubles professionally, with my day job, family and other things in my personal life. It sucks and it doesn't feel good. However, I believe I am being met with so many challenges because the goals I've been working on for year are within arms length. No One Cares: https://www.youtube.com/watch?v=4Ziu4fNMgvM&t=2s Tobe's Channel: https://www.youtube.com/user/tobenwigwe/videos Epic Unknown: https://www.epicunknown.com/...
This episode of traffic talk is a little different. In order to answer this question I thought it fitting for me to visit my alma mater, Baylor University, and answer a question about how I made the switch to web design. For some context let's look at a question asked by Samuel. How exactly do you decide what to go into business for? If I recall correctly, you started in electrical engineering and then switched to web design – what was your line of reasoning for that?
For this episode of Traffic Talk a designer who has specialized in Icon design is looking to move in a new direction. He is wondering if his past content will contribute to the new direction he is taking.
For this episode of Traffic Talk we answer a question that came in from email about someone who doesn't know how to clearly define the expensive problem that they're solving in the area of client success.
At some point in your business you will need a coach to guide you toward your goals. However, not every coach will work for you there are 2 types of coaching and you need to know which one fits your learning style.
A stay at home mother has a question about how to get started as a freelancer and if she should pursue freelance photography.
In this episode I'm joined by filmmaker Cory McCabe as we expand upon why you shouldn't call yourself a freelancer and the importance of your job title to your brand.
For this episode of Traffic Talk we look at the question "How much to charge for a 3 page website?" The freelancer is working with their local chamber of commerce and they are nervous about overpricing the job.
Your title is one of the first elements that informs potential clients of your brand and how you can help. Though you may be running a freelance business if you want people to take you seriously don't call yourself a freelancer.
We look at what to consider when leaving your day job for freelancing full time and how to find work as a photographer.
Have you ever wrestled with self doubt, anxiety, perfectionism, fear of failure while working with clients? This may be a common issue creatives wrestle with called Imposter Syndrome.
For this episode of traffic talk we answer the question, "Should you host a client's website and act as the web hosting service or let a client use a different company?"
A sales funnel is a sequence of steps or actions that take place that guide a potential customer from introducing them to your brand to the final step of them making a purchase and then the follow-up.
In this episode we answer a question about a college student who secured a client but after 3 years they want to raise their rate and set new expectations going forward.
In this episode we answer a question value based pricing: the key to value based pricing is anchoring the price to what the client save or the profits the client is going to make.
We are now half way through 2018. We take a look back at what I have accomplished, how my goals have shifted and what's to come in 2018.
For this episode of traffic talk we answer the question, "How do you politely explain to a client that you do not work for free?"
UI expert and designer Jane Portman joins us to discuss productized consulting and how freelancers can implements this successfully in their business.
What do you do when a client continually requests file from you? Do you charge them or do you count it as good customer service?
The best way to grow your freelance business is to take the pressure off landing full scale projects with clients. Create a product spectrum that will allow you to diversify and make passive income.
When you've work at a company and have grown in experience, how do you go about asking for an increase in pay?
How do you go about suggesting a new service for a client and get them to pay when there's already a retainer in place?