In this episode, I sit down with Danny G Beats, one of the producers pushing the sound of Detroit’s new era. He’s produced for major names like BabyTron, Rio Da Yung OG, and more. We talk about his come-up, how he landed placements, and the behind-the-scenes game every producer needs to understand — from split sheets and beat sales to making content and getting artists to notice your work. If you’re a producer trying to level up, this one is full of real free game.
Jul 05, 2025•1 hr 29 min•Ep. 15
In this episode, I sit down with my right-hand man, Malik Brand — the guy who’s been capturing my behind-the-scenes content for over five years. Fresh off a major content creator conference in Florida, Malik shares the top strategies and mindset shifts he learned about how to go viral on social media in 2025. We go through his notes, break down what’s working right now, and give you the exact gems you can apply to grow your own brand or business.This one’s for the creators, content shooters, and...
Jul 01, 2025•2 hr 20 min•Ep. 14
In this episode, I sit down with Chris Newberg — an independent music artist who’s toured with his band, released his own music, and just so happens to be a full-blown attorney. We talk about his journey juggling law school while chasing his dreams as a musician, and the real-life challenges of doing both. Chris shares practical legal advice for artists, including when to get contracts, how to structure partnerships, and what to watch out for in the music business. If you’re an independent artis...
Jun 16, 2025•1 hr 45 min•Ep. 13
In this episode, I sit down with entrepreneur and mentor Phil LaMarch. Phil runs a multi-million dollar family business and is a member of Tony Robbins’ exclusive mastermind. We dive into the life experiences that shaped him—like bungee jumping, walking on fire, and traveling the world—and how they helped him overcome fear and level up. We also talk marriage, parenting, content creation, and leadership. At the time of this episode, Phil was personally mentoring me, and this conversation is packe...
May 16, 2025•48 min•Ep. 12
In this episode, I chop it up with music marketing expert Andrew Southworth. He’s helped thousands of independent artists grow their Spotify streams and fanbase using paid ads the right way. We dive into smart marketing strategies, how to grow on YouTube, and what most artists are doing wrong when it comes to promoting their music. If you're serious about turning your music into a career, this one’s a must-listen.
May 16, 2025•1 hr 22 min•Ep. 11
Conversation with Montreal Photographer Kyle Benjamin Turner and Cracka Lack. Kyle tells his story on transitioning from being a college student to becoming a full time photographer. Thanks for tuning in! Kyle Benjamin Turner: https://www.instagram.com/kylebenjaminturner/
Dec 01, 2020•1 hr 26 min•Ep. 10
Conversation with Entrepremedian/Motivational Speaker JaMarr John Johnson and Cracka Lack. JaMarr has done stand up comedy, motivational speeches in front of thousands and even is a TEDx speaker. Thanks for tuning in! JaMarr John Johnson: https://www.instagram.com/jamarrj/
Jul 23, 2020•59 min•Ep. 9
Conversation with Music Producer Larry Ohh and Cracka Lack. Larry Ohh grew his instagram account by 100,000 followers in 12 months. He discusses the importance of having multiple streams of income as a music producer. Hear Larry's come up story and journey to growing his brand. Thanks for tuning in!
Jun 25, 2020•56 min•Ep. 8
Conversation with Music Video Director Tyler Casey and Cracka Lack. Tyler shoots a lot of dope music videos in the Bay Area. He also owns CinePacks, a high quality digital assets for the modern filmmaker company. Hear Tyler's come up story and journey to growing his brand. Thanks for tuning in!
Jun 11, 2020•1 hr 20 min•Ep. 7
Conversation with Music Producer BusyWorksBeats and Cracka Lack. BusyWorksBeats has taught over 700,000 Music Producers all over the world. He speaks on his come up story and journey to growing his platform. We speak on several mindset strategies on achieving success. Thanks for tuning in!
Jun 04, 2020•1 hr 54 min•Ep. 6
Conversation with music industry A&R extrordinaire Almighty M-Eighty and Cracka Lack. Almighty M-Eighty has been in the music industry for years. He's worked with names such as Wu Tang, Crooked I, Kurupt, Redman, Anno Domini, Snoop Dogg and several more. We speak on how labels can and can't be good for artists. Thanks for tuning in!
May 14, 2020•42 min•Ep. 5
Conversation with Brendanxa and Cracka Lack. Brendanxa has utilized social media to grow his tik tok to over 4 million followers, YouTube subscribers over 167k and Instagram to 178k followers. He has worked with Gary Vee's company Vayner Media. Tune in all the way to the end to hear growth strategies for if he started over today on tik tok. Thanks for tuning in!
May 07, 2020•35 min•Ep. 4
Conversation with Bezz Believe and Cracka Lack. Bezz Believe is a rapper and entrepreneur who has songs with Kevin Gates, Shaq, Gucci Mane and more. He is always growing his presence on social media and stays relevant with trends. Thanks for tuning in!
May 01, 2020•18 min•Ep. 3
Conversation with RoyalZProduciton and Cracka Lack. RoyalZProduction is a videographer who is one of the first guys to start doing music video tutorials and tips on YouTube. He has brought in millions of views from his tutorials and grown his brand and following by thousands. We spoke on his come up story, how he booked his first music video, social media, building a brand and other helpful topics for up and coming Music Videographers. Lots of gems. Thanks for tuning in!
Apr 23, 2020•1 hr 4 min•Ep. 2
Conversation with Matty Beats and Cracka Lack. Matty Beats is a Music Producer who is currently crushing it on Instagram. He fully understands the power behind building a brand, having a look and theme, signature sound and so much more. We spoke on his come up story, social media, building a brand and other helpful topics for up and coming Music Producers. Lots of gems. Thanks for tuning in!
Apr 16, 2020•48 min•Ep. 1
