Fractional Hustle

A podcast where we interview consultanting experts on their professional backgrounds, how they got into consulting, and what they are doing to make it work.

Last refreshed: August 15th, 2025 at 2:53 AM ⓘ

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Episodes

Kate Howard - Speed Over Perfection

Fractional Hustle: Episode with Kate Howard Guest : Kate Howard, Founder of Monday Digital Host : Stephen Maher In this episode of Fractional Hustle , host Stephen Maher speaks with Kate Howard , an experienced marketer and fractional CMO from Victoria, Australia. Kate is the founder of Monday Digital , an agency born from frustration with the traditional agency model. She shares how her in-house marketing background shaped a new kind of partnership-driven agency that acts as an extension of int...

Jun 17, 2025•45 min•Ep. 7

Alex Virden - Zero Ego, All Hustle

About the Guest: In this episode, Stephen talks with Alex Virden. Alex is a seasoned fractional marketing leader based in Baltimore, Maryland. With over 12 years of experience across B2B and B2C sectors, she specializes in product marketing and storytelling. She's also the founder of Twin Thrift Vintage , where she sells curated vintage glassware. Alex and Stephen discuss: "Zero Ego, All Hustle" Philosophy Alex shares how she developed a collaborative, no-ego approach to working with cross-funct...

May 07, 2025•26 min•Ep. 6

Zach Messler - Being Perfectly Understood

In this episode of Fractional Hustle , host Stephen Maher sits down with Zach Messler , a master storyteller with over 20 years of experience in B2B tech marketing. Zach reveals how his deep roots in product marketing evolved into a passion for transforming complex technology into compelling, customer-centered narratives. Through candid stories of corporate highs and lows, he shares the powerful lessons that reshaped his career and messaging approach. Stephen and Zach explore: • How a traditiona...

Apr 15, 2025•44 min•Ep. 5

Brian Koffler - Fractional Demand Generation

In this episode of Fractional Hustle , host Stephen Maher sits down with Brian Koffler , founder of DIGS Marketing and a seasoned expert in B2B SaaS demand generation. Brian shares how he transitioned from an in‐house career to launching his own agency helping software companies with lean teams generate predictable, scalable pipeline. Stephen and Brian explore: • How to scale demand generation for fast-growing B2B SaaS companies using a strategic mix of paid ads and email marketing • The challen...

Apr 01, 2025•30 min•Ep. 4

Misha Aguilar - Fractional CRO & Strategic Advisor

In this episode of Fractional Hustle , Stephen Maher sits down with Misha Aguilar , founder of Aguilar Advisory & Consulting. Misha is an expert in SaaS and high-ticket sales, revenue strategy, and leadership development. She shares her journey from a stable corporate sales career to launching her own consulting business—driven by the need for greater control, impact, and financial security after an unexpected layoff. Stephen and Misha dive into: The realities of leaving the 9-5 for consulti...

Mar 04, 2025•26 min•Ep. 3

Chris Belli - Design Agency

Welcome to Fractional Hustle , the podcast that dives deep into the world of fractional work and consulting. Hosted by Stephen Maher, we explore the unique journeys of fractional leaders and uncover the insights that help them thrive. In this episode of Fractional Hustle , Stephen sits down with Chris Belly, founder of Crue, a design agency. Chris shares his journey from Melbourne, Australia, to Indianapolis and the challenges of transitioning his career to the U.S. They dive deep into the open-...

Jan 28, 2025•28 min•Ep. 2

Caleb Rule - Fractional CMO

Welcome to Fractional Hustle , the podcast that dives deep into the world of fractional work and consulting. Hosted by Stephen Maher, we explore the unique journeys of fractional leaders and uncover the insights that help them thrive. In this episode, we feature Caleb Rule, a seasoned fractional CMO and demand generation expert who shares his path from sports journalism to agency leadership to full-time fractional consulting. Caleb opens up about navigating layoffs, discovering his passion for c...

Jan 13, 2025•31 min•Ep. 1

Trailer

Hey everyone, welcome to Fractional Hustle, the podcast where we interview consulting experts on their professional backgrounds, how they got into consulting, and what they're doing to make it work.

Jan 06, 2025•1 min

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