Lip smacking brand collab
Episode description
One of my favorite collaborations to talk about is Lipsmackers and Dr Pepper. Started in 1975 and going for 45 successful years this collab shows how one idea can turn into a duplicatable collaboration earning awards, expansion, new audiences and more.
We are going to talk about how you can use this brand collaboration to think up ideas for your own business and it does not matter if you have a product or a service.
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