Fox Tales - a music industry podcast by Stereofox - podcast cover

Fox Tales - a music industry podcast by Stereofox

Stereofoxwww.stereofox.com
Exploring the music industry one episode at a time. Welcome to Fox Tales - a music industry podcast by Stereofox. This will serve as documentation of our learnings as a curator and record label. Excited to share music, artist success stories, best practices when it comes to building your brand and grow as an independent musician and talk about the latest in music tech, digital marketing, and creativity.
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Episodes

Danny Hajjar on Running Sa’alouni El Nas, the Past, Present and Future of Arab Music and the Data vs Human Curation Balance at Spotify

Danny Hajjar is a music journalist, curator, DJ, and creator of the newsletter Sa’alouni El Nas. The newsletter focuses on the music, culture, social, and political stories of the Middle East, North Africa, and the diaspora community. Danny has a wealth of experience, having worked at Spotify's Data Curation team and contributed to esteemed publications such as The Washington Post, Esquire, and The New Arab. His unwavering dedication and commitment to popularizing the rich culture of the region ...

Feb 13, 202346 minSeason 2Ep. 27

US Beatmaker Xander. on New Album Bliss, The Importance of Collaboration & Working with Meek Mill

In our new episode we had the pleasure of talking to US producer xander. on the release day of his new album Bliss. We cover the creative process behind and and how it all came to be, his journey from picking up Fruity Loops to working with Meek Mill and building up his followership in recent years. Shoutout to all the amazing people mentioned in the podcast! Links » xander. ( @iamxandermusic ) » artworks ( @jim_spendlove ) » Stereofox IG ( @wearestereofox ) » subscribe to our newsletter at Ster...

Jan 26, 202342 minSeason 2Ep. 26

Stephan Kunze on Curating Zen Sounds, Deep Listening Habits, the German Lofi Hip Hop Scene and his Journey as a Journalist and Editor at Spotify

Stephan Kunze is a German music journalist and author, radio host, editor and curator with over 20 years of experience. He currently curates Zen Sounds - a newsletter dedicated on ambient, jazz and experimental music. Stephan’s colourful experience - from print to radio and now digital streaming makes him really interesting and multi-layered guest. Previously Stephan was Global Editorial Lead at Spotify, had his own imprint (Heart Working Class), consultant for Red Bull, editor-in-chief for the ...

Jan 05, 20231 hr 10 minSeason 2Ep. 25

Artist Stories: Oscar Jerome on Sophomore Album The Spoon, Melancholy, and Performing Live

Our next Artist Stories episode is with someone we’ve been fans of for many years - ever since his 2016 “Give Back What You Stole From Me”. Oscar Jerome is a UK singer, guitarist, and composer who’s been involved with music since a very young age. He’s got a pretty signature blend of jazz & soul that you have most probably already heard in his acclaimed songs “Do You Really” & “Gravitate”. He just released his sophomore album called The Spoon which took a more cinematic & melancholic...

Oct 07, 20221 hr 5 minSeason 1Ep. 24

Artist Stories: Carmody on Debut Album Imperfect Constellations, Poetry, and Grief

Today’s Artist Story episode of Fox Tales is a really special one. We found Carmody back in 2014 with her delightful first EP with Tom Misch called Out to Sea and completely fell in love with her voice and storytelling. You might also know her from her other wonderful releases like Skin, My Jupiter & Catching Blue, or from her collaborations with Connor Albert, edbl, or Alfa Mist. She dropped by for a chat to talk about her debut album Imperfect Constellations that just got its Deluxe Versio...

Sep 05, 202255 minSeason 1Ep. 23

Label Stories: 10 Years of Inner Ocean Records, Transitioning to Streaming and the Value of Physical Products (Vinyls and Cassette Tapes) in 2022

In our new Fox Tales episode we welcome Inner Ocean's founder Cory Giordano. We go over label's 10 years history and the transition to digital straming, some remarkable moments and we deep-dive into the value of doing physical products (vinyls, cassette tapes and merch). Links » Inner Ocean ( @inneroceanrecords ) » Stereofox ( @wearestereofox ) » host ( @himynameisivo ) » Join our Discord Server Show Notes [2:20] The early days of Inner Ocean [09:11] The value of physical products [15:55] The en...

Aug 29, 20221 hr 6 minSeason 1Ep. 22

DJ Kitsune on Balancing As a Way of Surviving in the Music Industry, The German Hip Hop and Beat / Lofi Scene and Curation as an Editor for TIDAL

We’re beyond happy to welcome Philipp Senkpiel AKA DJ Kitsune on our podcast. The German DJ, music producer, label owner and editor at TIDAL shares his journey through various fields of the music industry and goes back to his early days as a DJ in Frankfurt. We also touch upon the difference between DJ-ing and curating playlists and how fluid genres have become nowadays. In this hour-long conversation, we also discuss the foundations, growth and strength of the German Hip Hop and Instrumental Be...

Aug 22, 20221 hr 14 minSeason 1Ep. 21

Artist Stories: Laxcity On Growing from Anxiety, Why He Started Making Music and His Childhood in the UK

As you saw in the title, we have Laxcity in as a guest this time around for our Artist Stories segment. The UK-based electronic producer has this introverted and somewhat reserved nature to him that tends to arise even during interviews. On this episode of the Fox Tales Podcast however, we experience something different from the producer. Throughout the conversation, we get to hear a Laxcity that seems like he has loosened the shackles of anxiety that he’s struggled with, and his story as Josh r...

Jul 25, 20221 hr 37 minSeason 1Ep. 20

Artist Stories: Moods on Instrumental Hip Hop, Live Recording an Album & How Music “Ruined” His Life

Today, we’re doing another Artist Story and we don’t even know where to begin with introducing our guest. Nick Lubbersen, or Moods, is a Rotterdam-based producer whom you most probably know either from his instrumental hip hop piece “Love Is Real” which skyrocketed to more than 30 million streams on Spotify, or from his numerous amazing remixes for the likes of Ta-ku, Poldoore & Two Another. Earlier this year, he released his sophomore album with the peculiar name Music Ruined My Life via Bo...

Jun 28, 202248 minSeason 1Ep. 19

Artist Stories: Gnarly on Making a Living as an Artist And Her Recipe for Success

In this new episode of our Artist Stories segment, we have the pleasure to welcome the multi-talented beatmaker, finger drummer and instrumentalist Gnarly. Besides making music, DJ-ing and giving workshops, the British-Sri Lankan artist has performed live at various festivals, and worked with brands such as Native Instruments, Akai Professional, Redbull Music, Pioneer DJ and many more. Gnarly has been making music for over a decade and is currently a self-employed full-time artist, who has a lot...

May 02, 202257 minSeason 1Ep. 18

The World of Dolby Atmos and Spatial Audio Explained by Product Manager & Producer Robin Brink

Drummer, producer, DJ, engineer, and product manager… Those are among the many roles Robin Brink occupies in the music industry. His rise to stardom occurred in 2014 when his band called Beatenberg hit mainstream consciousness and eventually became among the most iconic South African bands of this generation. Even though he had success as a drummer, he still forged his own path as a producer under the name Okayshades, and recently he joined Marx Audio as a product manager who specializes in Dolb...

Apr 20, 20221 hr 20 minSeason 1Ep. 17

Artist Stories: FloFilz on New Album Close Distance, His Musical Journey, and the Beat Scene

In the new episode of our Artist Stories segment we have the absolute honor & pleasure to welcome the legendary beatmaker Florian Meiers, or FloFilz. He’s been making music since 2013 and we’ve been following his journey since the early Stereofox years. Flo has collaborated with outstanding artists like Alfa Mist, Blu, K, Le Maestro, Barney Artist, Blue Lab Beats, Ivan Ave, and just released his new album Close Distance via our friends at Melting Pot Music He dropped by for a chat to share s...

Apr 13, 20221 hr 2 minSeason 1Ep. 16

Artist Stories: Miso Extra on Debut EP Great Taste, Food & Art, and the Misoverse

If you’ve been following the music world closely, there’s certainly one name that stood out in the UK scene last year. Emerging half-Japanese, half-English artist Miso Extra blends so many genres and both her native languages in her super captivating music. Her debut EP called Great Taste is out via Beatnik Creative who work with the outstanding Arlo Parks and it’s quite the ride. She was so nice to drop by for a chat to share more about herself and the Misoverse. Links » Miso Extra ( @misoextra...

Apr 07, 202240 minSeason 1Ep. 15

State of Streaming Platforms in 2022 - a chat with Mike Warner from Chartmetric

Learn the latest when it comes to major streaming platforms from Mike Warner - Director of Artist, Label and DSP Relations at Chartmetric and author of Work Hard Playlist Harder. Mike is one of the people we follow in order to stay up to date to all music industry news. Besides going over Amazon, Spotify, Apple Music, Deezer and TIDAL, we share news on new streaming platforms and some pro tips for artists when it come to platforms like TikTok and Linkedin. The episode was recording while doing a...

Mar 30, 20221 hr 10 minSeason 1Ep. 14

Music Blogging and How to Start in the Industry - Hayden McGuigan, Editor In Chief at Electric Hawk

In this podcast episode we meet Hayden Mcguigan - editor-in-chief at US publication Electric Hawk. We catch up on his journey prior that, talk about the good and bad sides of music blogging and how to start in the music industry if you don't have experience prior to that. It's just a genuine chat about all-things-music really, hope you enjoy this! Links » Hayden McGuigan ( @ woahbruhhh_ ) » Electric Hawk ( @electric_hawk ) » Stereofox ( @wearestereofox ) » host ( @himynameisivo ) » Join our Disc...

Mar 24, 20221 hr 3 minSeason 1Ep. 13

Moonchild on 10 Years Working Together, Releasing Starfruit, and Collaborating with Black Female Creators

It’s time for another episode from our Artist Stories segment and today we’re stoked to welcome the legendary LA soul & jazz trio Moonchild, whom we’ve been following for years. Amber Navran, Andris Mattson & Max Bryk have been together for 10 years and this special anniversary is marked by their 5th studio album called Starfruit, released last month via our friends at Tru Thoughts. They dropped by for a chat to share more about their journey so far and especially about the process behin...

Mar 15, 202234 minSeason 1Ep. 12

Artist Stories: Elijah Nang on Gaijin 3000, Building Audio-Visual Stories and Artist Growth

Today we have Elijah Nang over to talk about his journey as an artist, the Gaijin series and the work behind Gaijin 3000 - a label release we’re working together on. We’re also covering the importance of story-telling for artists and the influence of Japanese culture in his art and music. " there's no I in team " / Elijah Nang Links » Elijah Nang ( @elijahnang ) » Gaijin 3000 album ( link ) » Gaijin 3000 vinyl/merch ( link ) » Wenyi Geng ( @wenyigeng ) » Trina Hines ( @hinestheartist ) » Stereof...

Mar 01, 202241 min

The Importance of Data-Driven Marketing in Music with un:hurd's founder Alex Brees

Every label manager, A&R, music marketer, etc. uses numbers, statistics, and graphs to justify the decisions they make, to choose the right place to invest, or to find new trends. If you’re an artist, numbers are probably the last thing you’d like to look at. But in this constantly changing and very much data-driven music industry we're in, you either need to find someone to help you out or you’ve got to suck it up and start understanding what all those lines & charts mean. To shed some ...

Jan 19, 202248 minSeason 1Ep. 10

Release Strategies & the Importance of Storytelling with Martha Cleary from Tru Thoughts Recordings

We’ve covered the topic of the different benefits of self-releasing or doing it via a label but whether you’re going solo or you have a team, there are a number of things you need to have handy and take into consideration before, during, and after your release. There are also various strategies you can use when releasing your music - multiple singles, EPs, or an album, and different ways to tell the story of your project. We’re very excited to welcome Martha Cleary, a campaign manager at the ren...

Dec 08, 20211 hr 1 minSeason 1Ep. 9

Discussing the Gender Pay Gap In the Music Industry With Vick Bain

The gender wage gap, in general, refers to the difference in earnings between women and men, and for some reason, on average women in virtually every country are paid less than men. This is quite a complex issue linked to politics, economics, and even sociology… and there is a range of variables in play that make it tough to answer - why are women paid less than men? Following our articles on Challenges Female Producers Face and How These 5 Factors Contribute to the Gender Pay Gap In The Music I...

Nov 26, 202156 minSeason 1Ep. 8

Releasing Music in 2021 - Self-release or With a Label? A Chat with Chris Hill from Average Negative Records

When it comes to releasing music in 2021, the 1-million-dollar question is always: “Should I release it myself or via a label?” Of course, self-releasing gives you complete freedom & control but also requires more time and know-how on distribution, marketing, PR, etc. In our new episode, we had a chat about the pros & cons of both sides with Chris Hill from Average Negative Records - a Berlin-based cross-platform label, run by himself and Jian Liew, also known as Kyson. He’s also a profe...

Nov 15, 202154 minSeason 1Ep. 7

Artist Stories: Com Truise on 10 Years Galatic Melt, Working with Ghostly and Synthwave Evolution

Time for our first Artist Stories segment and we're starting with someone very loved and respected by our team - US electronic artist Com Truise. We dive into an array of topics like Galactic Melt 's 10 years anniversary all the way through working with a label and manager and slightly touch upon the future of web 3, design and NFTs. Show notes [ 6:50 ] On finding inspiration when it comes to creating music [ 8:40 ] On how he perceives Galactic Melt nowadays [ 11:00 ] On working with Ghostly [ 1...

Oct 12, 202159 minSeason 1Ep. 6

A Chat with Deezer's Global Indie and Alternative Editor Adam Read on Platform's Unique Way of Editorial Playlist Curation

How can artists submit and end up on Deezer editorial and how do their team curate their playlists. I must note - Deezer is the only platform that puts the face and the name of the curator on each playlist, which gives transparency and opens up possibilities for discussions with them. Playlist curator as a job didn’t exist around the time Adam had studies Economics and Finance, but from the world of banking, he managed to get an internship position at a student radio as Head of Music. There he l...

Sep 24, 202143 minSeason 1Ep. 5

Music Blogs and Their Importance for Artists - a Chat With Dylan Heneck from Indie Shuffle and SubmitHub

In his first Fox Tales podcast as a host, our Stereofox teammate Lu is exploring music blogs' importance in 2021 with Dylan Heneck from Indie Shuffle and SubmitHub. The 2 discuss what happened to music blogs, hypemachine, the highs and lows of writing about music in the past decade, the role of social media, SoundCloud, and Spotify on their diminishment and why should artists still care about them in 2021. Not only because of the fact that music blogs can still help them find die-hard fans and s...

Sep 15, 202143 minSeason 1Ep. 4

How To Be Successful On Bandcamp As An Artist - Interview With Aly Gillani (Label Representative & Manager)

In a nutshell, Bandcamp is a digital community that facilitates the process of fans directly supporting artists in the first place, and also (nowadays) serves as a gathering spot of like-minded people who want to discover new music and build relationships with the artist. In our new episode, we have the honor to speak with Aly Gillani (Label Representative & Manager at Bandcamp) about the different features like Live Streams, Bandcamp Fridays, Messaging, and Building an Audience. We also cov...

Aug 20, 20211 hr 5 minSeason 1Ep. 3

How to Write a Great Spotify Pitch and Get on a Spotify Editorial Playlist

Welcome to The Fox Tales - a brand new music industry podcast created by the team behind Stereofox. Want to end up on a Spotify Editorial? Tough, but not impossible and we hope this talk helps you! In 40 minutes we talk about making sure you get noticed by editors and bringing your best game into the world of releasing music digitally. In this episode, we share our knowledge gathered as a label for the past 2 years when it comes to writing a Spotify Pitch. We also discuss best practices and impo...

Aug 02, 202143 minSeason 1Ep. 2

Understanding Spotify's Editorial and Algorithmic Playlist Ecosystem

Welcome to The Fox Tales - a brand new music industry podcast created by the team behind Stereofox. In our first episode, we discuss the history and evolution of the Spotify playlist ecosystem - both editorial and algorithmic. Discover what editorial playlists are and what they bring to the table. How they changed since their inception on the platform in 2013, and what's their role in the streaming economy of Spotify beyond keeping users engaged. We discuss the types of editorial and algorithmic...

Jun 08, 202126 minSeason 1Ep. 1
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