What I learned from reading My Life in Advertising by Claude Hopkins. ---- Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. [0:19] There are few pages in “My Life in Advertising” which do not repay careful study—and which do not merit rereading. Before your eyes, a successful advertising life is lived—with all t...
Mar 08, 2021•1 hr 19 min
What I learned from reading The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman. ---- One characteristic of geniuses, said Einstein, is they are passionately curious. Ogilvy’s great secret was an inquiring mind.In conversation, he never pontificated; he interrogated. There were piles of books all over his house, most about successful leaders in business and government. He was interested in how they used their leadership. How they made their money. He wa...
Mar 01, 2021•1 hr 28 min
What I learned from reading Driven: An Autobiography by Larry Miller. ---- [1:01] I decided I had to be extremely good at something. [2:47] I’m sorry to say, neglecting my family to do all of the above. I worked and worked and worked, day after day, night after night, dawn to bedtime. [5:23] He owned movie theaters, auto dealerships, a motorsports park with a world-class racetrack, a movie production company, an advertising agency, ranches, restaurants, TV and radio stations, a real-estate devel...
Feb 21, 2021•1 hr 8 min
What I learned from reading Jackie Cochran: An Autobiography by Jackie Cochran. ---- [4:37] At the time of her death on August 9, 1980, Jacqueline Cochran held more speed, altitude, and distance records than any other pilot, male or female, in aviation history. Her career spanned 40 years, from the Golden Age of the 1930s as a racing pilot, through the turbulent years of World War Il as founder and head of the Women's Airforce Service Pilot (WASP) program, into the jet age, when she became the f...
Feb 19, 2021•57 min
What I learned from reading The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley by Leslie Berlin. ---- [0:01] Bob Noyce took me under his wing,” Steve Jobs explains. “I was young, in my twenties. He was in his early fifties. He tried to give me the lay of the land, give me a perspective that I could only partially understand.” Jobs continues, “You can’t really understand what is going on now unless you understand what came before.” [2:00] He inspired in nearly everyone...
Feb 08, 2021•1 hr 13 min
What I learned from reading Broken Genius: The Rise and Fall of William Shockley, Creator of the Electronic Age by Joel Shurkin. ---- [1:19] Why would a man as unquestionably brilliant as he knowingly and deliberately destroy himself? [5:04] Dear Jean: I am sorry that I feel I can no longer go on. Most of my life I have felt. that the world was not a pleasant place and that people were not a very admirable form of life. I find that I am particularly dissatisfied with myself and that most of my a...
Feb 01, 2021•1 hr 2 min
What I learned from reading Rocket Man: Robert Goddard and the Birth of the Space Age by David A. Clary. --- [18:16] For even though I reasoned with myself that the thing was impossible, there was something inside me which simply would not stop working. [20:08] Anything is possible with the man who makes the best use of every minute of his time. [20:18] There are limitless opportunities open to the man who appreciates the fact that his own mind is the sole key that unlocks them. [32:55] It’s app...
Jan 25, 2021•1 hr 5 min
What I learned from reading Alfred Nobel: A Biography by Kenne Fant. ---- [16:24] The self-awareness that would become so characteristic of him was awakening and with it the determination to be the master of every situation. He was not going to throw himself into the world and let luck or chance lead the way. [26:26] When it comes to serious matters, I have adopted the rule of acting seriously. [28:09] Alfred never forgot poverty. [30:04] Financial pressure was accelerating his development as an...
Jan 18, 2021•1 hr 2 min
What I learned from reading Yeager: An Autobiography by General Chuck Yeager. ---- [10:14] I was a competitive kid. I always tried to do my best. I never thought of myself as being poor or deprived in any way. We managed to scrape by. Kids learned self-sufficiency. Mom and Dad taught us by example. They never complained. I had certain standards that I lived by. Whatever I did, I determined to do the best I could at it. [13:22] The sense of speed and exhilaration makes you so damned happy that yo...
Jan 11, 2021•1 hr 20 min
What I learned from reading Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination by Brian Jay Jones. ---- [6:32] Both his parents would inspire and encourage Ted’s love for books. Reading was a pastime the entire family took seriously. [9:24] Ted came to appreciate the considerable discipline and commitment it took to hone expertise. [10:15] He was an inspiration. Whatever you do, he taught me, do it to perfection. [10:53] No matter what discipline you are in there’s a co...
Jan 04, 2021•1 hr 7 min
What I learned from reading Routines and Orgies: The Life of Peter Cundill, Financial Genius, Philosopher, and Philanthropist by Christopher Risso-Gill. ---- Excellence as a goal in itself had been drummed into him from early boyhood. I’m convinced that to achieve real greatness a person needs above all to have passion but at the same time immense discipline, concentration, patience and an unshakeable determination to become a master of his craft. There is a choice of courses in life: either to ...
Dec 28, 2020•1 hr 10 min
What I learned from reading Swimming Across by Andrew S. Grove. ---- [0:01] I was born in Budapest, Hungary in 1936. By the time I was twenty, I had lived through a Hungarian Fascist dictatorship, German military occupation, the Nazis’ “Final Solution,” the siege of Budapest by the Soviet Red Army, a period of chaotic democracy in the years immediately after the war, a variety of repressive Communist regimes, and a popular uprising that was put down at gunpoint. [3:02] Some 200,000 Hungarians es...
Dec 21, 2020•1 hr 10 min
What I learned from reading Disney’s Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. ---- [1:29] In Disney's Land, popular historian Richard Snow brilliantly presents the entire spectacular story, a wild ride from vision to realization that reflects the uniqueness of the man determined to build “the happiest place on earth” with a watchmaker's precision, an artist's conviction, and the desperate, high-hearted recklessness of a riverboat gambler. ...
Dec 14, 2020•52 min
What I learned from reading The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson. ---- [0:29] This is the story of those pioneers hackers, inventors, and entrepreneurs. Who they were, how their minds worked, and what made them so creative. [8:41] She developed a somewhat outsize opinion of her talents as a genius. In her [Ada Lovelace] letter to Babbage, she wrote, “Do not reckon me conceited but I believe I have the power of going just as...
Dec 07, 2020•58 min
What I learned from reading Mornings on Horseback: The Story of an Extraordinary Family, a Vanished Way of Life and the Unique Child Who Became Theodore Roosevelt ---- [0:20] He was scratched, bruised, and hungry, but gritty and determined as a bulldog. [2:44] Not the least extraordinary part of the story is that during these same six days after catching the thieves, Theodore in odd moments read the whole of Anna Karenina. [3:56] He impressed me and puzzled me. And when I went home I told my wif...
Nov 30, 2020•57 min
What I learned from reading Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson. ---- [2:38] The whole point of moving things forward is that you run into problems, failures, things that don't work. You need to back up and try again. Each one of those times when you have a setback, you get back up and you try again. You're using resourcefulness; you're using self-reliance; you're trying to invent your way out of a box. We have tons of examples at Amaz...
Nov 23, 2020•1 hr 8 min
What I learned from reading My Life with Charlie Brown by Charles Schulz. ---- [0:24] Beginning with the first strip published on October 2nd, 1950, until the last published on Sunday, February 13th, 2000, the day after his death, Schultz wrote, penciled, inked, and lettered by hand every single one of the daily and Sunday strips to leave his studio, 17,897 in all for an almost fifty-year run. [4:08] If there were one bit of advice I could give to a young person, it would be to do at least one t...
Nov 19, 2020•53 min
What I learned from reading Bowerman and the Men of Oregon: The Story of Oregon's Legendary Coach and Nike's Cofounder by Kenny Moore. ---- [0:01] Take a primitive organism, any weak, pitiful organism. Say a freshman. Make it lift, or jump or run. Let it rest. What happens? A little miracle. It gets a little better. It gets a little stronger or faster or more enduring. That's all training is. Stress. Recover. Improve. You would think any damn fool could do it, but you won't. [0:25] You work too ...
Nov 12, 2020•1 hr 18 min
What I learned from reading Personal History by Katherine Graham. ---- [1:02] A few minutes later there was the ear-splitting noise of a gun going off indoors. I bolted out of the room and ran around in a frenzy looking for him. When I opened the door to a downstairs bathroom, I found him. It was so profoundly shocking and traumatizing —he was so obviously dead. [3:56] Katherine Graham was the first-ever female CEO of a fortune 500 company. [5:30] This book is the inner monologue of someone not ...
Nov 05, 2020•1 hr 3 min
What I learned from reading Overnight Success: Federal Express and Frederick Smith, Its Renegade Creator by Vance Trimble. ---- [0:01] At age thirty Frederick Wallace Smith was in deep trouble. His dream of creating Federal Express had become too expensive and was fast fizzling out. He had exhausted his father’s millions. He was in hock for 15 or 20 million more. He appeared in danger of losing his cargo jets and also his wife. His own board of directors had fired him as CEO. Now the FBI accused...
Oct 29, 2020•1 hr 8 min
What I learned from reading Sam Walton: The Inside Story of America's Richest Man by Vance H. Trimble. ---- [3:11] Charlie Munger on Sam Walton: It's quite interesting to think about Walmart starting from a single store in Arkansas – against Sears Roebuck with its name, reputation and all of its billions. How does a guy in Bentonville, Arkansas, with no money, blow right by Sears, Roebuck? And he does it in his own lifetime – in fact, during his own late lifetime because he was already pretty ol...
Oct 24, 2020•54 min
What I learned from reading The Big Rich: The Rise and Fall of the Greatest Texas Oil Fortunes by Bryan Burrough. ---- [3:12] There's truth behind legend. There really were poor Texas boys who discovered gushing oil wells and became overnight billionaires, patriarchs of squabbling families who owned private islands and colossal mansions and championship football teams, who slept with movie stars and jousted with presidents and tried to corner and international market or two. [9:55] Their success...
Oct 18, 2020•1 hr 11 min
What I learned from Random Reminiscences of Men and Events by John D. Rockefeller. ---- [0:16] These incidents which come to my mind to speak of seemed vitally important to me when they happened, and they still stand out distinctly in my memory. [2:43] That sounds funny, making friends among the eminent dead, but if you go through life making friends with the eminent dead who had the right ideas, I think it will work better in life and work better in education. — Charlie Munger [3:07] On Founder...
Oct 11, 2020•57 min
What I learned from reading Revolver: Sam Colt and the Six-Shooter That Changed America by Jim Rasenberger. ---- [0:01] Sam Colt embodied the America of his time. He was big brash, voracious, imaginative, and possessed extraordinary drive and energy. He was a classic disruptor who not only invented a world-changing product but produced it and sold it in world-changing ways. [1:59] He had solved one of the great technological challenges of the early 19th century. [2:36] He was rich at 21. Poor at...
Oct 05, 2020•1 hr 9 min
What I learned from reading Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams by Michael D'Antonio. ---- [0:01] Perhaps the only thing about Milton Hershey that is absolutely certain is that he believed in progress. He was always moving. [2:51] This blew my mind. Only six universities held larger endowments. Which meant that the Milton Hershey School was richer than Cornell, Columbia, or the University of Pennsylvania. [4:14] Milton’s father was unrealized amb...
Sep 27, 2020•49 min
What I learned from reading The Chief: The Life of William Randolph Hearst by David Nasaw. ---- [0:20] There has never been —nor, most likely, will there ever again be — a publisher like William Randolph Hearst. [0:26] Decades before synergy became a corporate cliche, Hearst put the concept into practice. His magazine editors were directed to buy only stories which could be rewritten into screenplays to be produced by his film studio and serialized, reviewed, and publicized in his newspapers and...
Sep 20, 2020•1 hr 6 min
What I learned from reading Endurance: Shackleton's Incredible Voyage by Alfred Lansing. ---- [0:58] All the men were struck, almost to the point of horror, by the way the ship behaved like a giant beast in its death agonies. [1:27] His name was Sir Ernest Shackleton, and the twenty-seven men he had watched so ingloriously leaving the stricken ship were the members of his Imperial Trans-Antarctic Expedition. [2:02] Few men have borne the responsibility Shackleton did at that moment. Though he ce...
Sep 13, 2020•55 min
What I learned from reading Tuxedo Park : A Wall Street Tycoon and the Secret Palace of Science That Changed the Course of World War II by James Conant. ---- [0:01] Few men of Loomis’ prominence and achievement have gone to greater lengths to foil history. [0:17] Independently wealthy, iconoclastic, and aloof, Loomis did not conform to the conventional measure of a great scientist. He was too complex to categorize—financier, philanthropist, society figure, physicist, inventor, dilettante—a contr...
Sep 06, 2020•56 min
What I learned from reading The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform American Capitalism by Susan Berfield. ---- [0:17] Morgan was the most influential of these businessmen. He wasn’t the richest but that didn’t matter; he was commanding in a way none could match. [0:38] Morgan had an aristocrat’s disdain for public sentiment and the conviction that his actions were to the country’s advantage, no explanations necessary. [0:50] Roosevelt thought big business ...
Aug 30, 2020•51 min
What I learned from reading Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger. ---- I decided that the best course for independence was to mind my own business and make my own money.I never felt that I was good enough, strong enough, smart enough. He let me know that there was always room for improvement. A lot of sons would have been crippled by his demands, but instead, the discipline rubbed off on me. I turned it into drive.I became absolutely convinced that I was special...
Aug 23, 2020•1 hr 3 min
