How PodPlay Reached $1.5M ARR with No Sales Team w/ Ben Borton - Part Two
May 28, 2025•48 min•Season 3Ep. 79
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Episode description
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- In Part Two, Greg McCallum sits down again with Ben Borton—Co-Founder of PodPlay—to unpack how a content-first go-to-market strategy helped them grow to $1.5M in ARR without a sales team. Ben shares how PodPlay’s user-initiated video replay feature created viral momentum, the role fun plays in both product design and mission, and why franchising is their next big bet.
- 🎧 In this conversation:
- How replay tech became part of the club culture
- Turning short-form video into inbound demand
- Why PodPlay chose content over cold calls
- Fundraising lessons from Sequoia and beyond
- Scaling vertically by solving real estate problems
- Balancing customer happiness with ruthless prioritisation
- Franchising as a model for community-led growth
- Lessons learned from mistakes in locations and roadmap
- This is a rare look at what it takes to grow a vertical SaaS platform from scratch, build a movement around joy and autonomy, and rethink how people play.
- Follow Ben on LinkedIn:
https://www.linkedin.com/in/borton/ - Check out PodPlay:
https://podplay.app/ - Book a free 1-hour advisory session with host Greg McCallum:
https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd
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