Ex-Google, SEO and Google Ads Explained w/ Barney Durrant - S3 E1 P1
Jul 28, 2024•52 min
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Episode description
- FounderCatalyst is delighted to offer a 10% discount for listeners of Founders Unplugged. Get your discount here: https://2ly.link/1zDIJ
- Join us for part one of an insightful conversation with Barney Durrant, founder of Bluebird Marketing and former Google employee. Barney shares his extensive experience in digital marketing, SEO, and Google Ads, offering valuable insights for businesses and marketers alike.
- Timestamps:
- 0:00 - Introduction and background of Barney Durrant
- 3:54 - Early career and education
- 7:10 - Move to internet industry and experience at Look Smart
- 13:33 - Experience at Google and the early days of digital advertising
- 23:46 - Transition to mobile advertising and involvement in Android launch
- 28:15 - Leaving Google and starting Bluebird Marketing
- 33:20 - Insights on Google Ads and how the auction system works
- 46:05 - SEO explained: importance, strategies, and best practices
- 1:08:25 - The impact of AI on search engines and digital marketing
- 1:24:40 - The future of AI in marketing and potential challenges
- 1:37:40 - Closing thoughts on digital poverty and the importance of inclusive technology
- Learn more about Barney and his services at: https://www.linkedin.com/in/barneydurrant/
- Check out Bluebell Marketing here: https://bluebird.marketing
- Don't forget to like, subscribe, and share if you found this content valuable!
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