The #1 Branding Mistake Every Startup Makes (And How to Fix It) - podcast episode cover

The #1 Branding Mistake Every Startup Makes (And How to Fix It)

Apr 28, 2025•41 min
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Episode description

Founders Podcast: Guest Intro for Sapna Pieroux

🎯 80% of people never get past the logo when judging a business — and today's guest knows exactly why.

She’s a multi-award-winning brand consultant, a best-selling author, and a woman who’s helped hundreds of leaders go from invisible to unforgettable. With a background working with giants like L’Oréal and Toyota, she ditched the glitz of media parties to build brands with purpose — and rebuild her own life after a deeply personal health journey. She’s the superhero behind the scenes of some of the most authentic and magnetic personal brands out there.

She’s been called “SuperSaps” for a reason — please welcome to the Founders Podcast… Sapna Pieroux! 🎉

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