S4 - Ep 2 | Josh Phegan X Steve Osborn From Identity Marketing

In today's podcast, Josh Phegan is joined by Steve Osborn, founder of Identity Marketing, which provides marketing to promote and differentiate your brand identity. Steve breaks down the brand development stage, explains what ultimately happens with challenger brands, and why physical marketing is still relevant. They discuss positioning your brand and yourself, getting clarity on what you actually need to do, and Steve details all of the services his company provides for agents and agencies.