S3 - Ep 7 | Josh Phegan x Steve Osborn from Identity Marketing

In today's podcast Josh Phegan is joined by Steve Osborn, managing director with Identity Marketing. Steve describes several ways brands differentiate themselves, and how they position themselves and compete in the marketplace. Steve and Josh discuss brand strategy and representation, leveraging video and social media, moving traditional media into the digital space, challenger brands, and making your brand identifiable and accessible with great brand campaigns.