Everyone's using ChatGPT to write their marketing copy these days. Your competitor down the street is doing it. That guy who sells protein shakes on Instagram is doing it. Heck, even your grandma probably asked ChatGPT to write her Facebook post. But here's the thing... Most AI-generated copies are absolute garbage. And if you're just throwing basic prompts at ChatGPT and hitting publish, you're probably making your business sound like every other lazy marketer out there. In this episode, you'll...
Jun 05, 2025•8 min•Ep. 72
Remember when your website was about as useful as a screen door on a submarine? Well, turns out you can teach that old dog some new tricks. And by tricks, I mean turning it into a lead-catching ninja that books appointments while you're busy counting sheep. It's 2 AM. You're deep in dreamland. Meanwhile, your competitor just snagged another client because they answered in 5 seconds flat. Ouch. But what if your website could do the talking for you? Not with those creepy "HI HOW CAN I HELP YOU TOD...
May 22, 2025•5 min•Ep. 71
Every business owner I’ve spoken to LOVES the idea of using AI in their sales funnel. Especially if they get to automate some of the time-consuming stuff… …like cold calls, marketing, or lead gen. But here’s the thing: Use AI tools recklessly, and you might end up HURTING your business instead. In this episode, you’ll learn: Why your AI copywriter could get your ad account BANNED The reason AI chatbots might be turning customers away from your business Where to maintain the ‘human element’, and ...
May 09, 2025•5 min•Ep. 70
Every business owner wishes they could clone themselves. There’s just too much for a team, let alone a single person, to handle when it comes to sales and marketing alone: ads, funnels, landing pages, sales calls, etc… But here’s the good news: We can’t clone ourselves yet, but we CAN get pretty damn close with AI. In this episode, I break down how AI is transforming marketing funnels from time-sucking monsters into well-oiled efficiency machines. You’ll learn: How AI can give you valuable insig...
Apr 24, 2025•5 min•Ep. 69
Ever feel like you're throwing a tiny fishing net into an ocean of minnows when you really need to catch a whale? In this episode, I dive into how AI-powered lead generation systems can help you land those massive dream clients that transform your business – without you having to spend countless hours manually qualifying leads or hiring an army of sales reps. You'll discover: How to clearly define your "whale client" profile so your AI can hunt them down How AI can book qualified leads directly ...
Apr 11, 2025•5 min•Ep. 68
What if AI could tell you exactly who your ideal customers are… …and HOW to make them buy your product? Back then, market research used to take months (and thousands of dollars!) – but AI now makes that possible to do in literal minutes – which is bonkers. In this episode, we show you how to leverage this for your business. Here's what you'll discover: How AI can uncover customer insights that humans would NEVER catch The exact process to create a customer avatar that converts like crazy AI tool...
Apr 02, 2025•7 min•Ep. 67
Every day, potential customers are slipping through your fingers. That lead who filled out your contact form at 2 AM? Oops! Someone else responded first, and now they've lost interest in you. That prospect who called during your team lunch? Went straight to voicemail and never called back. You’ve got thousands of “dead leads” who aren’t really dead… they’re just being ignored. And it's not even your fault! Until recently, there simply wasn't technology capable of catching every opportunity, resp...
Mar 21, 2025•9 min•Ep. 66
Barely 2 years ago, AI could barely string together a coherent sentence… Or generate a video of “Will Smith eating spaghetti” that DOESN’T look like eldritch horror… Now? Now your biggest competitor is using AI to make them money while they sleep. And I am going to tell you how they do it. Listen to today’s episode to learn: How to use AI to resurrect your cold leads from the dead! The AI engagement technique that dramatically boosts webinar show up rates Our post-webinar AI system that captures...
Mar 14, 2025•7 min•Ep. 65
Ever crush a webinar campaign, only to watch it flop spectacularly in the next round? Imagine how low our hearts sank when our client’s webinar went from a massive 10X ROAS the first time around… only to nosedive to 1.6X within two weeks! What turned our golden goose into an ugly duckling? And more importantly… How did we bring it back from the dead? Learn it all in this episode. You’ll discover: How we got 10x ROAS in the first place Why our second and third events bombed… (lessons learned!) Th...
Mar 07, 2025•12 min•Ep. 64
Most coaches fill their webinars with lead ads, but… … they don’t interact with their leads before the webinar starts… … and completely forget about that list once the webinar’s done. And that grinds my gears – ‘cos they’re sitting on a literal GOLDMINE! In fact, with just a few strategically-timed emails to your mailing list, you could maximise your profits before, during, and after your webinar. In this episode, we’ll reveal the 5 different types of emails you MUST send to your list to get bet...
Feb 27, 2025•7 min•Ep. 63
Everyone wants a webinar that runs on autopilot and prints money while they sip margaritas on the beach. But even Russell Brunson—the guy who turned ClickFunnels into a $100M+ business—didn’t automate his webinar until he’d done over 70 live sessions… Through it all, he kept tweaking and refining his pitch… And that's how Russell perfected his webinars and generates MILLIONS with them each year. That’s what it means to be the best in the biz. But what if you could steal his best practices and ge...
Feb 21, 2025•12 min•Ep. 62
Our new client was stuck. His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer. Sales were tanking… and he was getting pretty desperate for higher-quality leads. So we stepped in, rolled up our sleeves, and got to work. We tweaked the advertising for his webinars to hone in on his warmest prospects. The result? 2.8X ROAS (return on ad spend) on his very FIRST webinar with us. 🔥 We packed his webinar with hundreds of high-intent ...
Feb 14, 2025•8 min•Ep. 61
If someone told you webinars are ‘dead’… Go ahead and slap them with a baguette ‘cos webinars are still making people MILLIONS! The problem is that most people aren’t marketing their webinars properly. No matter how awesome your offer or how slick your slides look, your webinars aren’t gonna get any eyeballs – let alone sales – if no one knows about them. In this episode you’ll learn 3 proven ways to market your webinar and turn it into a high-converting sales funnel in 2025: How to leverage you...
Feb 07, 2025•9 min•Ep. 60
Burnt out from grinding for every client and doing 1-on-1 sales calls? That’s why most coaching businesses plateau at 6 figures – they can’t scale without going insane. But the biggest names in the business do it differently - from Marie Forleo to Tony Robbins. They have discovered a ‘flywheel’ that cranks out predictable, scalable results – EVERY time. In this episode, we’ll reveal why Webinar Marketing is the go-to flywheel for high-ticket coaches and experts who are serious about growing thei...
Jan 31, 2025•8 min•Ep. 59
You wouldn’t trust sushi from a gas station, so why trust a bargain-bin webinar agency with your business? In this episode, we’ll talk about the five most costly mistakes that high-ticket coaches and experts make when hiring an agency to market their webinars. Here’s what you’ll learn: Why “cheap” agencies always ends up costing you more The tell-tale signs that your agency knows what they they’re doing The dangerous obsession some agencies have with useless metrics The #1 strategy most agencies...
Jan 24, 2025•9 min•Ep. 58
One thing coaches and experts need to know… …is that the coaching industry, like any market, is volatile. Case in point: COVID. When COVID hit, seminars went from being everywhere to zero. Our business also went from booming to NOTHING. We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect. Trends can make or break your business. Nowadays it’s AI and automation. So the question is, how can your coaching business ride a trend, instead of being d...
Jan 17, 2025•8 min•Ep. 57
When this university lecturer ditched his books for ‘bums’… … he started helping high-ticket coaches make MILLIONS each year. Now, for the record: our founder Terence Tam isn’t some weird pervert obsessed with bums. He’s just born with a love for marketing and an entrepreneurial itch that couldn’t be scratched in academia. So when he combined the two and discovered that there was a HUGE market in putting bums on seats i.e. filling up webinars, seminars, & challenges? Voila – Radical Marketin...
Jan 09, 2025•15 min•Ep. 56
Ever wonder how top-tier coaches and consultants close massive deals with ease? The secret isn’t just in the pitch – it’s in crafting unforgettable events that do the selling for you. In this episode, Terence sits down with Nate Wilde, founder of Odigos Events, to uncover how intentional event design can skyrocket your high-ticket sales. Nate shares how his team creates seamless, high-converting experiences that leave attendees eager to buy – and explains the biggest mistakes most event hosts ma...
Jan 02, 2025•35 min•Ep. 55
After 20 years in marketing you start noticing all the stuff that businesses do… …that makes them lose money (or at least leave it on the table!) Chief offender of them all? Not having a fully-optimized marketing funnel. Jenn Mancusi interviewed me for her podcast ‘Marketing, Demystified’ recently where I talked about some of these things – here’s a few excerpts you might find super helpful! In this episode you’ll learn: Some of the BIGGEST misconceptions people have about marketing Why your dig...
Dec 26, 2024•12 min•Ep. 54
If you can tell a good story, you can write copy that sells. Now, that’s not a secret. But… …it’s just HALF the truth. The other half is getting your story to resonate with your audience’s desires and make your copy impossible to ignore – and there’s a secret copywriting technique you can apply to do that. In this episode you’ll learn: A secret technique passed down by the legend himself – Eugene Schwartz! Why some people buy things that don’t make sense (and how to take advantage of it!) The si...
Dec 19, 2024•10 min•Ep. 53
What if the secret to higher profits and happier teams was as simple as ‘caring more’? Antoni Lacinai, a communication and engagement expert, believes that the future belongs to businesses that value teaching, nurturing, and training their staff. He also thinks that if you’re a coach, expert, or speaker… be prepared – ‘cos there’s gonna be a HUGE shift in demand for trainers across all industries! In this interview with Antoni you’ll learn: Why his book only made him famous YEARS after he wrote ...
Dec 11, 2024•41 min•Ep. 52
Let’s be honest: you’re not doing webinars for free. Sure, it could be ‘free of charge’... but the ultimate goal is to get SALES. Sadly that’s impossible if you’re attracting the wrong kind of audience. (Especially if they’re just in it for the freebies!) In this episode, we discuss the 3 things we did for one of our clients’ webinars so that all their hard work (and ad dollars!) actually pay off. You’ll learn: How to attract the RIGHT kind of people to your webinars The one thing that might TUR...
Dec 04, 2024•6 min•Ep. 51
When someone tells you, “Your Feng Shui is sabotaging your business”... You’d maybe laugh. But here’s the thing… Spend 30 minutes with award-winning Feng Shui master Kevin Foong… …and he’ll pinpoint the exact problems you face (and how to fix them!) just by looking at where you live. More importantly? It works for his clients – which include banks and Fortune 500 companies. Today’s episode is gonna be eye-opening, so if you’re ready to learn: The science behind Feng Shui and how it impacts busin...
Nov 29, 2024•43 min•Ep. 50
What if there was a quick and cheap way you could get leads for your high-ticket offer? Yes, we’re talking 25 calls booked in just two weeks for a $5,000 offer… at less than $40 per lead. In this episode, Terence Tam will show you his fast system to generate a ton of appointments- quick. You don’t need a complicated funnel - just an ad account. In a few short hours, you could have people scheduling appointments for your high ticket offer. Here’s what you’ll learn: How to set up ads that Facebook...
Nov 22, 2024•8 min•Ep. 49
Watching your Facebook ads slowly die without knowing why is pretty grim for any business owner. That’s why it pays to get a ‘Doctor of Ads’ to do a ‘check up’: Dr. Theresa Pantanella, an occupational therapist turned direct response marketer is such a doctor! Her ‘patients’ these days are Meta ads – and most are in critical condition. Her diagnosis? It all boils down to a couple of rookie mistakes that many businesses and marketers make. In this interview with Theresa, you’ll learn about: The “...
Nov 14, 2024•33 min•Ep. 48
If you do this, you’re bleeding your business dry! Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately. So if instant ROI is your metric for success… you could be COMPLETELY missing the boat. In this episode I reveal 6 ways you can get more sales from the 70% who didn’t convert. You’ll learn: Why the “one-night-stand” webinar approach kills long-term sales Why improving your SEO helps your coachi...
Nov 06, 2024•13 min•Ep. 47
Sometimes being ‘ahead of the curve’ means getting stared at like you’re a loony. Jasper learned this the hard way. He pitched the idea that implementing sustainability can not only cut costs, but actually make your business more PROFITABLE. In other words, “going green could MAKE you more green!” Initially it didn’t go so well. He was like Corpnicus trying to convince people the Earth revolved around the sun. Thankfully Jasper didn’t get put in jail. 10 years later… He’s now working with top co...
Oct 30, 2024•35 min•Ep. 46
Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off. You’ll discover: The one ‘attraction’ that can make participants beg you to take their money How we used local buzz to turn our client’s event int...
Oct 22, 2024•8 min•Ep. 45
Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event. If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again! You’ll learn: How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approach How to get sales from the 70% of prospects who DON’T attend your webinar How adding low-ticket offers can turn your webinars profi...
Oct 15, 2024•8 min•Ep. 44
With one perfectly refined pitch, Vince Tan set the coaching world on fire. You wouldn’t know it from how he carries himself – just a humble guy in t-shirt and jeans. Until he goes on stage in front of thousands… and ends event after event as TOP closer. In this interview, you’ll learn some valuable business lessons from one of the best Webinar closers in Asia. You’ll discover: The No.1 thing ALL coaches, gurus or trainers need to succeed How being an introvert didn’t stop Vince from becoming a ...
Oct 05, 2024•41 min•Ep. 43
