Customer Acquisition and Activation

Founders Focus

Oct 20, 2020•43 min•Season 1Ep. 22

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Episode description

What are the things you need to be thinking about when you are trying to acquire customers? How do you build a great campaign? Customer acquisition champion Craig Zingerline talks to Founders Focus to answer these questions.

Craig is a multi-time founder with a deep background in technology, product management, and B2B/B2C marketing & growth. Craig excels at building and running teams and have been a founding or early member of 6 startups. He is well versed in all aspects of growth and is an expert at navigating the step-functions needed to get from zero to scale.

You can follow along with the slides here: https://bit.ly/36XhTYE

Dive deeper into the episode here: https://bit.ly/3mbxCtr

Have feedback? Connect with Scott Case on LinkedIn.

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