9. What we value determines what we do | David Allison

David Allison has spent his career helping organizations motivate, influence and engage audiences.

He is the founder of The Valuegraphics Database, the world's first custom database that can predict and influence behavior. The database contains insights from close to a half-million surveys, conducted in 152 languages, about 420 metrics: our values, wants, needs and expectations. It is globally representative, and accurate +/- 3.5% with a 95% level of confidence.

David's company uses the database to provide clients with data-driven personas that pinpoint precisely which values will most powerfully trigger behavior for anything on earth.

His bestselling book, WE ARE ALL THE SAME AGE NOW: THE END OF DEMOGRAPHIC STEREOTYPES was listed by INC Magazine as one of the top ten leadership books of the year, and Kirkus Reviews called it a "genuinely authentic contribution to the field of marketing literature."

David speaks globally about how to predict and influence behavior and provides custom data for every audience he addresses. He is represented by the National Speakers Bureau and the Global Speakers Agency.