Why Market Size Matters

Founder's Journal

Feb 16, 2024•12 min•Ep. 108

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Episode description

Episode 108: For today’s episode, I read and analyze startup founder Paras Chopra’s essay on market size from his online book Mental Models for Startup Founders. Chopra’s essay suggests that entrepreneurs should want to define their market as narrowly as possible.

Original essay: https://invertedpassion.com/define-your-market-as-narrowly-as-possible/

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

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