My biz's 6 defining moments

Founder's Journal

Mar 31, 2025•18 min

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Episode description

Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb.

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:00) 2-year storyarb review

(3:36) Founding story

(8:05) The pivot

(10:03) Product evolution

(13:01) Building the right team

(14:51) Financials & path forward

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Episode Links:

• Original storyarb tweet: https://x.com/businessbarista/status/1638176672485904384

• Abby Murray: https://www.linkedin.com/in/abbymurray/

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

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