How To Find Great Business Ideas Using Effectuation

Founder's Journal

Nov 06, 2023•25 min•Ep. 64

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Episode description

Episode 64: Alex Lieberman (@businessbarista) chats with Michael Girdley (@girdley), entrepreneur and content creator that generates $100 million in annual revenue. In this episode, they talk about an ideation process of effectuation, which is a lower-risk but high upside way to do startups using 6 key principles.

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