Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and a stock that is up 375% over the last 5 years. Learn more about the history of this niche, French brand; and how you can apply it to your business.
Timestamps:
(01:15): History of Hoka
(04:35): Great product for big problem
(05:48): Obsessive focus on a core audience
(09:38): How did Hoka rise so quickly?
(12:58): The shift in marketing
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
Fly Human Fly | HOKA®
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Alex Lieberman (@businessbarista)
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How Hoka Ran Away With The Competition | Founder's Journal podcast - Listen or read transcript on Metacast
