Crush your procrastination

Founder's Journal

Apr 21, 2025•11 min

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Episode description

Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it.

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Show Notes:

(0:00) A note from our sponsor

(2:28) Welcome back to Founder’s Journal

(3:33) Why we procrastinate

(5:23) Cognitive biases

(6:28) Hyperbolic discounting

(7:21) Temptation bundling

(8:40) Social commitments

(10:00) Conclusion

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Episode Links:

• Cognitive Biases: https://foundersjournalpod.morningbrew.com/13-dangerous-psychological-biases/

• Pomodoro Method: https://foundersjournalpod.morningbrew.com/my-favorite-productivity-method/

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

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