Can you make your business feel “effortless”?

Founder's Journal

Mar 03, 2025•18 min

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Episode description

Episode 138: Alex Lieberman, host of Founder’s Journal, announces the relaunch of the show. He shares what you can expect from Founder’s Journal & how he thinks about shifting his businesses from off-course to on-course, using the pirate ship approach.

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Show Notes:

(0:00) A note from our sponsor

(2:28) Welcome back to Founder’s Journal

(3:58) Effortless vs. effortful

(5:38) Your business as a pirate ship

(10:12) Ship example: storyarb

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - www.storyarb.com