The Email Fiasco

Foundational Medicine: Business

May 27, 2024•27 min•Ep. 42

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Episode description

Email remains an effective marketing channel, but business owners like you and me and marketing managers must find ways to offer relevant, personalized content if we want our campaigns to succeed.

While email marketing helps build brand awareness and customer connections, common challenges, like spam filters and changes in email service provider policies, can prevent emails from reaching target audiences.

Here's a recent experience while I was about to launch a new program. My massive email list got decimated! I call it the email fiasco. If this happened to you, what would you do?

Tune in and discover the events leading up to this whole mess. My team and I eventually resolved the issue. Most importantly, I'm sharing a valuable lesson with all the business owners.

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“If you're thinking there's something in your business that you need to let go, do it! In fact, the more I cut the cord on things, the more I let things go, the better I feel.”

- Dr. Kylie Burton

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