128 - Putting a Dollar Value on Personal Data, with CNBC's Josh Lipton

Here’s the thing: It’s really hard to put a dollar value on the data that you or I deliver to internet platforms. What’s the value of a tweet? A Facebook profile that tells my birthday and links to my closest relatives?  

It’s even hard to put a value on the data the platforms have on all of us. Sure, it’s probably worth billions of dollars. But how many billions? Does the value of data go up over time like a house, or down over time, like a car? 

Our first topic is the value of data, because Democratic Senator Mark Warner and Republican Senator Josh Hawley want to require big tech companies to report the value of our data, like an asset, and would instruct the Securities and Exchange Commission to come up with a formula for calculating how much the data is worth.  

Joining me to discuss that and a lot more: CNBC’s own Josh Lipton.