For Starters with Alexa von Tobel - podcast cover

For Starters with Alexa von Tobel

Inc. Magazinefoundersproject.inc.com
For Starters brings you the stories of the entrepreneurs building our future. Hosted by Alexa von Tobel (Founder/CEO of LearnVest and now Founder + Managing Partner of Inspired Capital), listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook — and starts to uncover what makes them tick as people.
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Episodes

How to Innovate Without Compromise with Jon Perl of QA Wolf

With software powering every aspect of our lives, when does quality testing shift from a nicety to an absolute necessity? Despite the stakes, most companies fail to test everything—and even fewer automate their QA processes—leaving critical systems vulnerable to catastrophic bugs. Jon Perl is on a mission to change that. In 2019, he launched QA Wolf to help hundreds of companies automate 80% of their quality assurance processes, accelerating release cycles fivefold and saving customers over $100...

Dec 23, 202431 min

How to Innovate at the Speed of Light with Nick Harris of Lightmatter

For 60 years, Moore's Law and Dennard scaling drove the exponential advancement of computers, making them faster, smaller, and more energy-efficient. But as Nick Harris explains, the era of transistor-based technology has reached its physical limits. The future of computing demands a new solution, and that solution is light. Nick founded Lightmatter in 2017 to fully transform AI data center infrastructure. By harnessing light to process and transmit data, Lightmatter is laying the foundation for...

Dec 18, 202431 min

How to Pinpoint What Powers Your Growth with Avishai Abrahami of Wix

What if building a website wasn’t just for developers, but something anyone could do easily? This was the simple idea that led Avishai Abrahami to create Wix in 2006. What began as a no-code tool to help businesses establish an online presence has grown into a global platform that serves hundreds of millions of users. Under Avishai’s leadership, the company has reached many milestones including the launch of Wix’s first AI website builder in 2016—one the first commercial AI products available to...

Dec 11, 202432 min

How to Rewrite the Rules of Media with Chris Best of Substack

What if the media you consume isn’t just how you spend your time—but who you become? Chris Best began his career as a software engineer, driven by the idea that writing code could transform how millions of people work. But after nearly a decade of coding, he recognized an even greater potential with writing: the power to shape who millions of people become. In 2017, Chris launched Substack, a platform that empowers independent writers and creators to own their connection with audiences and earn ...

Dec 04, 202431 min

How to Bend the Solar Cost Curve with Chris Hopper of Aurora Solar

Following the clean-tech bust of the early 2010s, the path to renewable energy was anything but clear. Yet in 2013, Chris Hopper took a bold step forward to co-found Aurora Solar, on a mission to accelerate solar energy adoption. Aurora’s platform streamlines and improves the processes of sales, design, and installation—making solar more accessible and efficient for all. Operating in a tough funding environment, he relied on grit to secure a seed round that enabled the company to bootstrap and g...

Nov 27, 202430 min

How to Create Community with Sarah Harrelson of CULTURED

In 2011, as the rise of digital media cast doubt on the survival of print, Sarah Harrelson broke from convention and launched her own independent magazine: CULTURED. Sarah set out to spotlight artists, writers, curators, and designers overlooked by mainstream outlets and has since become one of the most trusted voices in the world of art and design. Beyond the magazine’s editorial prestige, CULTURED collaborates with leading fashion houses, luxury brands, and galleries. Sarah has had a decades-l...

Nov 20, 202429 min

How to Build A Competitive Edge with Ryan Petersen of Flexport

In 2013, when Ryan Petersen launched Flexport, he approached the problem from a customer’s perspective. Early in his career, he had worked at his brother’s import-export business, sourcing and selling ATVs, scooters, and dirt bikes from Asia to markets around the world. They built the entire technical platform to facilitate these transactions, and Ryan saw an opportunity to make the freight forwarding industry more efficient. He founded Flexport to make global trade easy and accessible for every...

Nov 13, 202432 min

How to Grow from Idea to IPO with Eliot Horowitz of MongoDB & Viam

When Eliot Horowitz, Founder and CEO of Viam, was locked down with his family during COVID, he did what any engineer might do—he built a robot to play chess. Once that project was complete, he turned his attention to his ever-problematic sprinkler system. After that? He added smart software to his HVAC system. Through this series of home improvements, he uncovered a problem he was eager to solve, and his third startup was born. Eliot founded Viam to build a product that connects hardware to soft...

Nov 06, 202429 min

Flashback: How to create engaging content with Emmett Shear of Twitch

In 2007, Emmett co-founded a live streaming service called Justin.tv along with his childhood friend and neighbor, Justin. That first entrepreneurial spark grew into Twitch, an interactive livestreaming service that spans gaming, entertainment, sports, music, and more. Today, at any given moment, more than 2.5 million people globally are engaging with Twitch. While Twitch was acquired by Amazon in 2014 for nearly $1 billion, Emmett has stayed on as CEO and continued to scale. Emmett shares why t...

Oct 30, 202428 min

Flashback: How to Unlock Innovation with Emma Grede of Good American

From the time she was a child in East London, Emma Grede knew she wanted to work in fashion. After a long career at the intersection of fashion and entertainment, Emma now sits at the helm of Good American, the fashion label she co-founded with Khloe Kardashian in 2016. The first fully inclusive fashion brand kicked off with the largest denim launch in history, bringing in $1M on day one, and has evolved to include ready-to-wear, swim, shoes and activewear. Emma shares what it was like to experi...

Oct 23, 202433 min

FlashBack: How to Ask the Big Questions with Mateo Jaramillo of Form Energy

Most startups set out to tackle massive problems, but working to develop a low-cost, long-duration energy storage solution that will enable the electric system to be 100% renewably powered? That's a big one by any standard. At Form Energy, Mateo Jaramillo and his co-founders are working to bring that very vision to life, leveraging the smartest minds in the energy storage space. Mateo shares why he bet his career on the climate tech industry after attending Yale Divinity School, how his time at ...

Oct 16, 202444 min

How to Unlock Healthcare Access for Millions with Brian Whorley of Paytient

After a career spent inside a hospital, Brian Whorley envisioned a future for American healthcare that, to him, seemed not just possible but inevitable. Witnessing firsthand the growing number of patients burdened by high deductibles, Brian understood that when people have better financial tools to afford care, they seek treatment sooner, leading to improved health outcomes. In 2018, Brian co-founded Paytient, the company that empowers people to pay for care over time with no interest and no fee...

Oct 09, 202431 min

How to Stand Firm in Your Integrity with Annie Lamont of Oak HC/FT

Growing up, Annie Lamont was an avid reader with an insatiable thirst for knowledge. This led her to attend Stanford—which coincided with Silicon Valley's tech boom and ignited her passion for entrepreneurship. Immediately, she found herself gravitating towards healthcare investing because of the incredible impact it can have on communities. Today, Annie is the cofounder of Oak HC/FT and is recognized as one of the most influential investors in healthcare and fintech. With over $5 billion in ass...

Oct 02, 202432 min

How to Attract Top Talent with Daniel Chait of Greenhouse

What if businesses were empowered to consistently attract and hire the best-possible candidates—every single time? In 2012, Daniel Chait set out on a mission to help every company become great at hiring. He launched Greenhouse and scaled the business into the leader in hiring software. Almost a decade later, private equity leader TPG acquired a majority stake in the company in a $500M deal. Daniel shares how leadership’s involvement in hiring sets the tone for the success of a businesses’ recrui...

Sep 25, 202430 min

How to Test a Hypothesis with Bill Smith of Shipt

When serial entrepreneur Bill Smith relocated his family across the country to build his third startup, the seedling of an idea for his next startup was born. In 2019, Bill founded Landing, the first membership-based leasing model for flexible living. He has since scaled the business to cities around the country with a network of thousands of apartments. Along the way, he’s amassed $255M in funding and been named Forbes Next Billion Dollar Startup, all while making renting your next apartment as...

Sep 18, 202430 min

How to Shift Consumer Sentiments with Ethan Brown of Beyond Meat

In 2009, Ethan Brown, Founder & CEO of Beyond Meat, faced a dilemma at a rest stop on I-95. Struggling to find a healthy meal for his young children, he realized he had to make a change. That same year, he launched Beyond Meat, the world’s first plant-based meat company, with a mission to drive a global shift from animal-based to plant-based products. Its flagship product, the Beyond Burger, was crafted to look, cook, and taste just like traditional beef. Since then, the company has expanded...

Sep 11, 202429 min

How to Build with Service at the Core with Edward Norton of Zeck

Edward Norton is widely known as one of the most celebrated actors of our generation. He has starred in over 50 films, has been nominated for three Academy Awards and has won the Golden Globe, an Emmy, and an Obie, to name a few. What many people don’t know is he has built a parallel career as a serial entrepreneur. Today, Edward Norton is the Co-Founder and Chief Strategy Officer at his fourth startup, Zeck, the company transforming board dynamics for thousands of corporate and nonprofit leader...

Sep 04, 202436 min

How to Take Calculated Risks with Jenny Just of Peak6

What does it take to become one of the few self-made billionaires in the US? According to the visionary business leader Jenny Just, it starts with a comfortability with taking risks. After just giving birth to her first child, Jenny took a risk and founded her first business, Peak6, in 1997. Peak6 began as a proprietary options trading firm and has since grown into a multibillion-dollar financial services and technology giant housing the next generation of products and service brands including P...

Aug 28, 202432 min

How to Use Constraints to Your Advantage with Peter Beck of Rocket Lab

How does an entrepreneur without a college degree manage to build a rocket company exploring life beyond earth? Just ask Peter Beck, the Founder, CEO and Chief Engineer of Rocket Lab, a Nasdaq-listed leading launch and space systems company. At an early age, Peter’s parents taught him that no ambition was too big. So he began building rockets, steadily increasing in their size and complexity. In 2006, Peter founded Rocket Lab and has since grown the company into a global organization of 1,800 em...

Aug 21, 202437 min

Flashback: Why Data is the New Code with Alexandr Wang of Scale AI

As a freshman at MIT, Alexandr was struck by his classmates' interest in AI. But he realized that despite all that AI technology could solve, there was no solution for managing AI-related data. So, at 19, he dropped out of college and started Scale AI. Scale now helps customers like Pinterest and Toyota accelerate the progress of AI and has grown to a valuation of $3.5B. Alexandr shares how AI is changing software development, why he believes in surrounding yourself with optimistic people, and h...

Aug 14, 202435 min

Flashback: Why Failure is a Path to Progress, with Will Ahmed of WHOOP

As a D1 athlete, Will Ahmed became obsessed with the idea of recovery. How do you unlock human performance, and what data would you need to do so? This interest led to the creation of WHOOP, the next gen wearable technology. Will started WHOOP in 2012, immediately after graduating from Harvard College. Since then, he's raised over $100M in funding, saw 7x member growth in the last year alone, and has been worn by the likes of Lebron James and Michael Phelps. Will shares how the product was born ...

Aug 07, 202444 min

How to Question Everything with Ara Katz of Seed Health

Ara Katz’s respect for the power of science began in high school when her mom was diagnosed with cancer. After founding her first business, Spring—the mobile commerce startup that helped launch Apple Pay on the iPhone—she set out on a new challenge: creating a consumer health company deeply rooted in science-backed research. Its mission? To lead the field of translating breakthrough science into innovations that impact every aspect of our health related to the microbiome. Founded in 2016, Seed H...

Jul 31, 202433 min

How to Achieve Hospitality at Scale with Noah Glass of Olo

What if restaurants were empowered to deliver a personalized experience each time a guest walks through the door? That’s the idea that underpins Olo, a leading open SaaS platform powering over 700 restaurant brands. Noah Glass founded Olo in 2005, drawing on his experience working from the ground up as a restaurant server, cashier, and delivery driver. Today, Olo is a publicly listed company empowering hospitality at scale. Noah shares how he convinced skeptical restaurant vets and customers tha...

Jul 24, 202435 min

How to Strengthen your Mental Armor with Lindsey Vonn

Growing up, Lindsey Vonn’s parents instilled two important lessons: her mom taught her the importance of finding positivity in every situation, and her dad taught her that any ambition is achievable with a clear plan and dedication. So, at the age of 9, she confidently stated her goal to become the greatest ski racer of all time. Her dad helped her write a 10-year plan to make it to the 2002 Olympics in Salt Lake City. Today, she is one of the most decorated American ski racers in history and wa...

Jul 17, 202432 min

How to Capitalize on Information Asymmetry with Andrew Lacy of Prenuvo

Andrew Lacy first encountered whole-body imaging as a patient. In just one hour, he learned more about his health than the American healthcare system had taught him in his entire life. He wondered to himself: why isn’t this technology accessible for everyone everywhere? So he started Prenuvo, the company pioneering proactive whole-body imaging for the early detection of cancer and other diseases—with one 60-minute exam. Prenuvo leverages cutting-edge MRI hardware and software, advanced AI resear...

Jul 10, 202432 min

Flashback: How to Lean Into the Impossible with David Rogier of MasterClass

Growing up, David's grandmother instilled an important lesson: that the only thing someone can't take away from you is your education. So when a mentor of David's offered to back him as an entrepreneur, he decided to bring the joy back to education and build a school that everyone would want to attend. In 2015, he launched MasterClass, which now provides classes from 100+ of the world’s best practitioners (from Serena Williams to Martin Scorsese). MasterClass has grown into one of the largest on...

Jul 03, 202428 min

Flashback: How to Adopt a Learner’s Mindset with Rachel Carlson of Guild Education

What if workers could acquire new skills and training, without taking on debt? That’s the value Guild Education strives to provide. Guild Education unlocks opportunities for America’s workforce through education and upskilling and counts Fortune 500 companies (such as Chipotle, Disney, Walmart, and Taco Bell) among its partners. Since founding Guild in 2015, Rachel has scaled the business to reach working learners in all 50 states and has helped prevent over half a billion dollars in student deb...

Jun 26, 202429 min

Flashback: How to Craft a Viral Product, with Ivan Zhao of Notion

As we all strive to increase our productivity, it's no wonder that productivity startup Notion has taken off. Since co-founder and CEO Ivan Zhao launched a prototype a few years ago, Notion has gained a cult following of over one million users. With a team of less than 30 employees, the company has already achieved a sky-high valuation of $800M. Ivan shares his approach to democratizing software, why he believes engineers are the scribes of our time, and why he moved to Kyoto to reboot the compa...

Jun 19, 202437 min

Flashback: How to Put Kindness First with Sarah Friar of Nextdoor

Do you know your neighbors? When Nextdoor was founded in 2008, 50% of Americans knew one or none of their neighbors. Fast-forward and Nextdoor now connects 81 million neighbors across 11 countries, building both digital and real-world connections. Sarah Friar joined Nextdoor as CEO in 2018 and took the company public in 2021 under the ticker symbol KIND. Sarah shares how her childhood in Northern Ireland during The Troubles gave her a lifelong belief in the local power of community, how Nextdoor...

Jun 12, 202433 min

How to Understand your Users with Shivani Siroya of Tala

Shivani Siroya started Tala not because she wanted to build a company, but because one problem consumed her thoughts: 4 billion people were excluded from the traditional banking system and lacked access to essential financial tools to help them use, protect, and grow their money. After conducting over 3,500 interviews with micro-entrepreneurs globally during her time at the UN Population Fund, she witnessed firsthand the vast purchasing power overlooked by traditional financial institutions. So ...

Jun 05, 202433 minSeason 6Ep. 10
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