Jordan Barrocas, Founder, If/Then
Dec 29, 2024•18 min
Episode description
After swimming with the ‘Sharks’ on ABC-TV and striking a deal with Daymond John to help grow a fledgling beef jerky business, Miami’s Jordan Barrocas has pivoted over the last seven years to become a full-fledged, albeit younger, ‘Shoe Dog’ with his new If/Then men’s athleisure brand.
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