Jonathan Ronzio | Building Trainual While Conquering Mountains
Episode description
As a professional adventurer, mountain athlete, storyteller, and entrepreneur, Jonathan Ronzio has been making the world his playground for over a decade building an 8-figure business while achieving a work-life balance in all areas of his life.
He is the co-founder & CMO of Trainual, an award-winning filmmaker, mountaineer, and the host of Stokecast Podcast.
He’s led expeditions on 6 continents, navigated teams through whiteouts over exposed terrain up some of the world’s tallest mountains, produced and directed documentaries, competed on season 1 of NBC’s Spartan Race, launched outdoor brand campaigns for global businesses, and works passionately with nonprofits and international animal rescues.
Whether through high-impact TED-style talks or longer-form storied narratives, Jonathan is able to connect with audiences on a unique level, translating his wildest experiences with people, places, climbs, cultures, businesses, and causes, into learning opportunities with actionable insights for each specific audience.
Show Notes:
- Intro: Arman sets the stage and provides background on Jonathan, how they met, and the topic of today’s episode. [00:10]
- Arman and Jonathan talk about their shared love for adventure. [03:47]
- Finding a different avenue for exploration during the lockdown brought about by the pandemic and dealing with the struggles around that. [05:49]
- Going on an inward journey. [10:29]
- Finding different ways to channel restlessness. [11:24]
- Understanding how to pivot and adapt in today’s ever-changing landscape. [14:36]
- Different ways to tap into meditative flow and cultivating a baseline of intentionality. [16:13]
- Leading expeditions and being a pioneer. [21:43]
- Jonathan shares how he was able to combine his passion for the outdoors with his experience in marketing. [24:26]
- Showing up to life without attachment to how things happen. [32:04]
- Having an obsession with consumer attention and leaning into the value prop of your positioning in an authentic way. [34:55]
- Jonathan gets technical about his media buying strategy gameplan. [38:52]
- Leveraging virtual events to build partnerships and key connections. [45:33]
- How can you build your business to operate without you? [49:48]
- Bringing ideas to life in a new avenue. [01:01:52]
- Arman talks about the benefits of having multiple dimensions in your brand. [01:06:16]
- Inspiring closing thoughts. [01:10:51]
For complete show notes and links to all resources mentioned head to:
https://assadi.me/ronzio
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