Anna McCortney, operations manager, and Sam Robinson, sales and showroom coordinator with Ultimate Flooring in Akron, Ohio, represent the next generation of flooring professionals and are finding creative ways to fund their education journey, including a Shark Tank style fundraising video to get them to TISE 2025. They share their experiences as first timers to TISE and Coverings and their efforts to attract and retain young people into the flooring industry as well as their own flooring journey...
Jul 25, 2025•21 min
Performance Accessories' Vice President and General Manager Alfredo Donjuan discusses how the American-made flooring products provide cost stability and perfect color matching while helping retailers avoid tariff-driven price increases on imported goods.
Jul 11, 2025•13 min
The second annual Flooring Sustainability Summit expects 250 industry leaders in Washington, D.C., says Bill Griese, deputy executive director of Tile Council of North America. This year's focus: navigating federal policy uncertainty, standardizing "circularity" terminology, and launching design awards while building ongoing community dialogue to drive marketplace alignment.
Jun 09, 2025•15 min
Why is Nebraska Furniture Mart dedicating 2,000 square feet to one carpet brand? NFM Flooring Director Dave Chambers reveals how the Anso Gallery concept is changing flooring retail, Kansas City's surprising stair carpet obsession, and Shaw's unusual Memorial Day activation plan.
Jun 02, 2025•7 min
Are flooring dealers making costly AI mistakes? AI expert Maksim Nazarchuk reveals the three biggest concerns holding back the industry, how to protect customer data without killing innovation, and why most AI implementations fail before they start.
May 26, 2025•39 min
In this special National Small Business Week episode, Independent Carpet One Co-Owner Cathy Buchanan and Synchrony's Vince Lowe discuss retail challenges in today's economy, successful adaptation strategies, and how financial partnerships are helping flooring retailers boost profitability.
May 05, 2025•28 min
Scott Humphrey, CEO, WFCA, and Beth Brown Sorrell, executive director of FCITS, WFCA, reveal how the WFCA's acquisition of FCITS’ specialized inspection training will address critical knowledge gaps while leveraging the association's extensive reach to elevate professional standards across the flooring sector.
May 01, 2025•23 min
In this exclusive interview, Mohawk's Charles DiSano reveals how North Carolina manufacturing helps power the company's American made growth strategy. Discover why retailers are turning to Mohawk’s tariff-free flooring solutions in PureTech, RevWood and Pergo Elements that deliver confidence in an uncertain market.
Apr 25, 2025•10 min
HMTX combines Metroflor and Teknoflor under its new Contract and Trade Business Unit. In this exclusive interview, Russ Rogg reveals the strategy behind the consolidation, discusses a new partnership with Spartan Surfaces, and shares insights on the future of resilient flooring in today's challenging market.
Apr 09, 2025•12 min
In response to the trade labor shortage, The Carpet Guys have launched Michigan's first state-licensed installer training center, offering a unique pathway to a promising career in flooring installation for those seeking an alternative to traditional four-year degrees.
Apr 01, 2025•20 min
Vives, a family-owned Spanish tile company since 1957, brings European design trends to the North American market. From Cevisama 2025, Jose Ruiz-Roscigno discusses sustainable manufacturing practices, 2025 tile trends, and educating architects and contractors on proper installation techniques.
Mar 31, 2025•13 min
We are celebrating Women in Construction week. It is a week set aside each year to celebrate and promote the role of women in the construction industry. Paula Resa, assistant director, Southwest Mountain States Carpenters, and Sandra Rodriguez, director, Sisters in the Brotherhood (SIB), have very different points of entry to the skilled trades, but their stories align in that they are women who have overcome hardships to find a career path within the trade unions they represent. Here, they talk...
Mar 03, 2025•33 min
From TISE 2025, join Nate Bowen (Michigan Statewide Carpenters & Millwrights Training Programs) and Pat Noonan (Mid-America Carpenters Regional Council) as they explore professional flooring installation. Learn how INSTALL's union programs combine advanced training with comprehensive benefits to create sustainable, rewarding careers in floor installation.
Feb 18, 2025•51 min
In a strategic move to address the flooring industry's installation crisis, the World Floor Covering Association announces a groundbreaking partnership with CTEF for entry-level ceramic training, while revealing plans to expand trade school programs to 100 locations. Leaders also propose an innovative penny-per-square-foot program that could revolutionize industry funding.
Feb 10, 2025•16 min
Get ready for an eye-opening look at what's really driving tile and stone purchases today. Join BNP Media co-CEO Mitch Henderson as he reveals exclusive research on consumer behavior, contractor selection, and market trends that are reshaping the industry. Fresh insights from The International Surfaces Event you won't want to miss.
Jan 28, 2025•17 min
From the Shaw Flooring Network Convention in Orlando, Florida, Shaw Industries EVP of Residential Business Benjamin Liebert shares candid insights on transforming the flooring purchase journey, building stronger brands, and why the industry's future looks bright despite current challenges.
Jan 21, 2025•14 min
With existing home sales at a 30-year low, Jeff Meadows, president of residential sales at Mohawk, shares how the company is expanding domestic production, growing its luxury portfolio, and why builder partnerships are becoming increasingly crucial.
Jan 06, 2025•8 min
At just 18, James Pope is breaking ground in flooring installation after completing a 10-week course at Great Falls College, Montana, through the Floor Covering Education Foundation. Learn how this young tradesman is paving the way for his generation's future in the trades.
Jan 02, 2025•28 min
In collaboration with INSTALL, the United Brotherhood of Carpenters' Military Veterans Program provides free, comprehensive training to service members transitioning to civilian life. Floor installation is one of the options. In this episode, we speak with Mark Benacquisto, executive director of Millwright Pile Driver Labor Management, who spearheaded the program's development, and INSTALL Executive Director David Gross.
Dec 16, 2024•34 min
Cyncly is acquiring Broadlume. Learn more about what it means for flooring retailers as we speak with Mark Lukianchuk, the general manager for Cyncly Flooring, Todd Saunders, CEO of Broadlume, and Carole Cross, managing director of mobile marketing, a Cyncly company.
Dec 10, 2024•15 min
Todd Skidmore, senior director of e-commerce at Mohawk, joins us to discuss Mohawk's new digital health assessment program, designed to help stores optimize their websites, drive traffic, and convert online browsers into showroom buyers.
Dec 02, 2024•11 min
In December, Mohawk is hosting its Edge Summit 2025 in Denver, Colorado, for its Edge-aligned dealers. One of the advantages of participating in the Edge program is the finance options available through Mohawk’s partnership with Synchrony. Doug Ensley, Mohawk’s senior director of residential market development, details the partnership, how it benefits the Edge dealers, and how Synchrony’s trend reports help Mohawk keep its Edge program evolving to meet the needs of its dealers—even in shaky econ...
Nov 22, 2024•17 min
Bill Blackstock, president and CEO of the Resilient Floor Covering Institute, projects a rebound in resilient flooring starting mid-2025. Listen in as he shares an update on RFCI's fall meeting, his outlook for single-family and multifamily housing, and the commercial flooring sectors.
Nov 11, 2024•19 min
Synchrony released a Future of Retail report that revealed data about consumers' shopping expectations for the future. Vince Lowe, senior VP and general manager home specialty and flooring with Synchrony, discusses the highlights and reveals how technology is shaping the shopping experience over the next several years.
Oct 14, 2024•23 min
On location at the second-annual joint 2024 CFI FCICA Convention in Orlando, Florida, leadership from the World Floor Covering Association (WFCA)—the parent organization for the Certified Flooring Installers (CFI)—and the Floor Covering Installation Contractors Association (FCICA) provide an update on membership, training and what installers have to look forward to in 2025.
Oct 07, 2024•26 min
Reuben Potter, owner of Floors By Southern Boys in Manchester, Tennessee, is grabbing consumer attention through traditional marketing methods: billboards, vehicle signage, and sponsoring local groups and events. Listen as we discuss why self-promotion—and professionalism—are important for the independent flooring installer.
Sep 30, 2024•12 min
Southwind Building Products celebrates its 30th anniversary during a transformative period marked by significant investments and strategic shifts. We recently spoke with Drew Hash, president and CEO of Southwind, to learn more about the company’s recent wins and what the future looks like as its owner, F9 Investments, looks for new partnerships.
Sep 23, 2024•11 min
Leaders at the Floor Covering Education Foundation (FCEF) offer an update on the organization’s progress in increasing awareness and recruiting people to flooring installation, how they are connecting individuals to quality flooring installation in the industry, and how they are providing scholarships for training.
Sep 09, 2024•40 min
Bob Peoples, executive director of Carpet America Recovery Effort, discusses the complexities of carpet recycling, technological advancements and California's AB 863 bill, which could significantly impact the flooring industry and carpet recycling efforts.
Sep 05, 2024•32 min
The International Certified Flooring Installers Association (CFI) recently acquired the Natural Fiber Installers Certification (NFIC), a specialized training and certification organization focused on natural fiber flooring products. NFIC Founder PJ Arthur and Steve Abernathy, COO of the World Floor Covering Association, share how the acquisition will make certification more accessible to installers and promote the craftsmanship of natural fiber installations.
Aug 19, 2024•27 min
