Rosemary Ugboajah: From Outsider Perspective to Building Brand Inclusivity

From the UK to Nigeria to London to Minnesota, Rosemary Ugboajah’s journey to her career in marketing shaped who she is today. Her background could have made her an outsider in the U.S., but instead, she used her perspective to challenge stereotypes in marketing. In 2013, she founded Neka Creative, a brand development agency devoted to inclusivity marketing. In this episode, you’ll learn what book Rosemary credits for her fearless transition to the U.S. and what it means to be truly inclusive.