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Bosses are training employees to be influencers after long discouraging social media posts about work.
Well, well, well, which is it?
Which is it? Listen to this. It's an article from Forbes. After Emily Durham detailed her day in the life as an Intuit recruiter on TikTok and her career advice podcast began climbing Apple's podcast charts, she grew nervous about what her employer would think. She had talked about controversial topics like salary negotiations and racism in the broader job market. My first thought when my podcast started blowing up was I'm getting fired, hands down. I was fully prepared for
management to call me and shut it down. Makes sense, right, because we've seen so many even in doing our show. How many times have I told you another person got fired for posting on TikTok, not about work, just having a social media your account, So.
This is unsurprising.
However, her company at the time encouraged her to make more content, keep posting, keep publishing podcast episodes and now they even encourage other employees to post about their work experiences. How many people do you think have been unlawfully fired for existing on the internet as a person? And you can say, hey, this is a different industry, right, she's a recruiter. This is what recruiters do. They expand their network, they talk about jobs, et cetera, et cetera, et cetera.
I've seen people get fired for less.
Bring back the period of time where people, do you want to bring it back?
No, the period of time about five or six years ago where regardless of your job, you had to write views my own if you ever went on Twitter, you really come back club.
Like literally though.
But here's the thing, Like four years, companies have been quite stringent on their guidelines about social media usage, right, and I think broadly we've struggled to figure out is social media an extension of you as a person or is that your persona and how different should you have to make it? Should you as the individual take precautions and be private or be more mindful of what you say?
Isn't it annoying enough that you have to give on average thirty eight hours of your life every week to this place, and now the time you spend outside of this place has to be monitored to ensure that it's in line with that place that you work. But what I'm finding really strange is I don't think it's too big of an ask to assume that in this field that it's appropriate, even working in social media. I don't think that it's odd that your bosses are encouraging you to post you work on social media.
What I'm thinking about is all the.
Other people on the periphery who don't have any business being visually tied to their workplace, who are now getting roped in to being the face of a business they just work here.
It's like when they've brought in like a gen Z social media marketer and they're like, came we getting a video in the office.
Yeah, They're like, it's like every UNI picking their three most diverse looking people to plaster all over billboards for free.
You should be getting free tuition. It works both ways.
In the same way, companies didn't want you to be identifiable as an employee there for their own safety. They didn't people need to knowing they work so closely with you, And then all of a sudden, especially given the way that we moralize everybody's behavior from what they do personally what they did professionally. Think about if you were caught in the background of a company who was like getting canceled.
Like let's say insert company is getting canceled on TikTok and here you are plastered all over their fee because you're the graphic designer and someone's asking how you made their logo.
That happens, It always happens.
It's not fair.
Already companies get away with being this like omnipotent.
Like nameless, facelessned patent.
Yeah, the company like omnipotent, omnipotent, omnipresent, omnipotent.
Yeah, what do you think, becky omnipotent.
American, UK English omnipotent?
You said, yeah, me potent pronounciation, omnipotent.
What was that?
Sorry? One more time?
Omnipotent? Do you say yosamite too instead of yosemite? Yeah?
Bigfoot?
As I was saying, if you work in social media marketing or you co signed to being the face of part of the brand, sure, But if you just happen to work in accounts and someone's like, hey, what are you wearing today?
Like, is that is that all we're doing, not the accounts first, because I leave them out of it.
I just work here. I just work here, you know.
I find it funny how it becomes an individual and the company's done something wrong, and yet per when the company is winning, it's a team effort despite one person working overtime.
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