Was 2013 The Best Year Of YouTube?

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Who the hell is that? What the fuck even is Vivo? He was literally in the air. This was him actually in the sky.

Like, imagine fucking dressing up as pedo bear. You are dressing as a pedophile character. Bring back the fucking dislike button.

Twenty sorry the year twenty thirteen location Your mom's house. I don't know where I'm going with that. Anyway, location my ass.

What year was the best year of YouTube? And why was it 2013?

Why was it twenty thirteen?

Could it have been because we were number one most subscribed at the time? Yeah.

That's definitely why. Um, but today we're gonna go through and and uh look at all the the YouTubers that were that were big in twenty thirteen, the trends, the music.

And What the website looked like,'cause it was a very different world.

Very different place. Yeah, so we're gonna we're gonna break down why we think 2013 could have been the best year of YouTube. Was it the best year of YouTube?

By the end of this video, we will have a consensus. Maybe. We will know for sure.

We'll know. We'll give you a definitive answer and you can't have a different opinion from it because we said so.

And if you do, leave a comment. It's great for engagement.

We thought the the perfect place to start was maybe the YouTube Rewind, which was kind of like YouTube's way of of like acknowledging like the biggest creators in the space. Although I think 2013 is when we saw a certain shift. in the way that they uh showed YouTubers because I think before this time the rewind was very like America-centric. Yeah. And I think This is the first time we start seeing like international creators. Maybe a little bit.

Yeah, yeah. YouTube Rewind was the event of the year. Everyone was excited about it. Yeah. Everyone was

So

excited to see it but mostly they were excited to dislike it and hate it.

Yeah, yeah.'Cause it was always super cringy.

Yeah, but you know, everyone was united over hating it.

That's true. There's nothing that brought YouTube together like hating YouTube Rewind or I guess like hating a Justin Bieber music video. Yeah.

Bye.

But YouTube Rewind was really what brought everyone together. And it's I in my opinion, the world has been worse off without it.

Yeah, and also I think that YouTube has lost its its sense of community in the same way that it was before because everyone was watching the same video. Now everywa it's all fragmented, you know?

Yeah, there's lots of different communities now. Yeah. It's like there's now communities in Niches.

Yeah, there's not a united YouTuber community.

Which is honestly okay. I'm okay.

It was bound to happen. It got with this many people using the platform, it was bound to happen. Yeah. But uh let's look at it. Let's look at it.

Let's watch it. Okay. Forrest we're really big on YouTube. Okay, so we got Kid President. Um

What's Kid President doing anymore? Is he a kid?

I don't think kid president is a kid anymore unless unless he's got that degenerative disease.

He's twenty.

He's twenty.

he's 20 so he's

Is he still called kid president?

Um his name is Robbie Novell.

Right. Okay, I gotta be honest, I never watched a kid president video.

Did you?

They would play it in school.

They played it in school? Yeah. I was out of school by by this.

That's true. Kid President was for kids.

Well

He was like kidding. I just always assumed it was like 'Cause Obama was president at this time, right? Yeah. I always just thought it was like an Obama im impression from like a little kid. And so we can cut that out. But I mean, like, that's what I just I I never watched it. That's why I just thought.

watch Kid President for the first time.

I don't really want to watch Kid President. I'm sure I'm sure he like he seems like a sweet kid, but I was just like, Oh, I don't think that this content's for me. That's fair.'Cause he's like he's not actually the president. They're just lying.

I feel like around twenty thirteen it was the first year where there started to be an influx of YouTubers that I couldn't even keep up with or keep track of. Yeah. I think up until then I was able to kind of know who everyone was that was possible.

Yeah, Kid President's the first probably the first content that I never watched from a YouTube rewind.

Ever.

Never. Mm-hmm.

Uh is that where you got the name of your show?

Um

I remember these shots. Yeah, Reinhiga.

That's our boy Ryan Higa of the channel Nega Higa.

I remember being on this shoot this day because I think they were literally taking him up in a plane. They were

It was like South Bay.

I don't know where it was. I yeah, have no recollection of how I even got there. But I remember Uh Ryan Higa was like, well I'm going out in a plane. And then I was watching this looking for the epic shot of like it being even obvious that Ryan was in the sky. They could have shot this in front of a green screen.

Truly.

That was him actually in this.

They could have just shot this literally in front of a white screen. Look at that.

Yeah, or like a slightly bluish tinted screen.

It's totally just whited out outside because

He was literally in the air.

Yeah.

This is where YouTube budgets went back then, man.

Well,'cause'cause the YouTube just paid a production company to shoot all of this. Yeah.

I feel like their their only direction was like make it look really good. Yeah. And that was it.

Alright, so right off the bat we got two songs. We got two of the big songs. What does the fox say? And

Mm-hmm.

That's blurred line.

Nein.

That's so many minutes.

Alright, so

Wow, Mr. Guitar Man. Oh, there is a shot where you can kinda tell that he's actually in it, but

So wait, they had to have like a helicopter or another plane chasing the plane.

呀呀呀呀 For that. Well I guess we have over his shoulder but they could have easily Looking for a better way. So I'm losing my mind over the fact that they actually got him to fly a plane for that.

Oh man, is this the Screaming Goats year?

Oh yeah.

Okay, so

Oh.

Goat. Go.

Go de

Jeno Marvel's doing the uh came in like a Reckon ball.

Yeah, I remember seeing this set too. It was crazy here. Well, Yeah, this is like one of my own.

Is that Brittany Moda? Sorry, Bethany Mota.

Yeah, yeah, yeah.

So Bethany Moda is like the I would say like Bethany Moda was like the Second generation of like beauty influencers.

So Emma Chamberlain could could run.

Yeah.

She was the it girl, like the OG.

Oh yeah. I mean like YouTube. I remember I think one of the first times that I saw anything of Bethany Moda was when YouTube they promoted like several YouTubers and put them on like billboards and stuff. Yeah. And she was like one of the first one of them, yeah.

Yeah, she I think she was at the beginning of like I think she ushered in the second generation of beauty guru on YouTube.

Yeah,'cause Michelle Fawn obviously the first. Yes.

All right, later there. Do I know them? I don't think I know some of these people.

Harley. Yeah.

Walking goats in the desert?

Epic.

Where do you think they actually got like they had to find like a desert dune too with goats?

Uh well I mean there's dunes in Southern California.

But they also had to get goats for it. This is it's just crazy the amount of production that went into this.

Oh, it is, it is, totally. I mean the budget's probably

Gotta be well.

A millie.

You think it was a million? It might have been a million.

I would say.

'Cause on the day that we shot, they only shot our stuff and Ryan Higa's stuff. And that was one full day.

That was one full day. They had like locations

And they had yeah, two little planes for for them to shoot Ryan's shots. And then us they had this R V, which we'll get to in a second.

And that's like and that's like five seconds worth of of

One full day for five seconds.

So I would say probably a million.

Oh look there's an RV out there too.

We got Jimmy Fallon here who was like probably the first like late night person to like

Infiltrate YouTube?

Yeah. And then like he became like the YouTube darling for I wanna say like almost like a

I think this was the first year where YouTube started feeling like, oh, we're mainstream. Yeah. We're like, you know, we're not just like the the side of the internet that's weird anymore.

Mm-hmm. And this is like, oh my gosh, mainstream's noticing us.

ya senpai And then uh

Oh wow.

Hold on, I'll go back. First of all, Epic Mealtime was like at their peak popularity at this time as well. Mm-hmm. Um yeah, and then we get Lena.

Okay, so overly attached girlfriend was that.

I think she was probably I think that meme probably blew up like the year beforehand. Or maybe maybe it was that year or shit.

She was probably one of the few people that was able to like become like a meme face. and then transition that to like her own career. Like a YouTube channel. Yeah. Like I remember like a few years after this, I met Bad Luck Brian.

Oh yeah.

And he was like in the process of like trying to spin up a career.

Yeah. When you met him, was he wearing the outfit?

He was wearing

Was he wearing the cart again with the

He was wearing a shirt with the meme.

Oh yeah.

Yeah. I think it's a good starting point. Yeah. To like be like, oh is this meme and then make a thing. Like you could say we kinda did the same thing. Like we were uh

Oh you got it.

Oh dude. Dude, I dude, I think I just prevented Zika. You did. Mosquito.

our first is this our first snuff film?

Dude, the Buddhists are gonna be so pissed. Yeah. I just saved the entire student.

Uh.

No blood actually.

Oh, so it hasn't sucked anyone in here.

Sucked anyone off. Tangent alert. I was at the Librea Tar pits and they had signs up that said uh West Nile virus warning. Really?

Yeah.

We can get West Nile virus now.

Oh. That's exciting. I always love a new Brett.

Yeah.

So yeah, she was one of the first people to c to launch the a meme image into a career.

Why do you why do you know her on a first name basis? Have you interviewed her? Yeah.

Oh.

This is the first I'm hearing that women have names. In 2013 they did not.

Whether or not her name was not overly touched, girl.

Laney? Lena, got it. What's she doing? What's she doing now day?

You know, content creator stuff. Yeah?

Tyler Oakley, I'm barely working in Ireland.

Yeah.

And this is where the fox taste?

And then

Who is that?

She did like a dance thing. It was like do does anyone remember this person? She I wanna say she did like a Like a dance thing.

Who the hell is that?

Let's see if I can find it. Old lady Dan.

Twenty thirteen.

I don't think I'm gonna find it. Was it like a Jesus thing? Was it like dancing for Jesus or some shit?

Oh that sounds right.

Dan.

Just looking at her she looks like someone that would dance for Jesus. So I'm just guessing that's probably it.

Dancing meme?

Wait, couldn't I scroll down for details and find out who the hell this is based on the

Oh yeah, yeah.

Yeah.

Pan Prancer size. Prancer size, that's what it was.

Oh really? And what she's saying, like dance for Jesus?

It was a fitness workout. She's just doing like a fun little like prancing dance. This isn't this is her workout. Sixteen million. It's a it's a fin this shit.

This is not a fitness video, it's we're going like this.

Well it's prancer size.

Can you do the dance for people at home who can't see that?

It's an active dance, so it's something like

Oh yeah. This is good for fitness. How many calories do you think you're burning right now?

I mean like honestly like You're activating your cat. Quad

Yeah.

Your arms are staying up.

Full body exercise.

Is this delts? Yeah. Okay. So you can so like it's like honestly like kind of fun.

I have full body.

Yeah, you're like skipping so it's like

Hannah, I'll go. It's all good. Hey if I keep going, you could keep doing that too. I'm not gonna have any issue with you continuing.

So I think we'll probably see her prancer size here.

Alright, we'll see.

What that's a fact

Oh she is prank synthesizing. What? Why is what is the and why is what does the fox say so cringy?

Well I think it's like the same as like Baby Shark, where like kids like loved it and played.

I feel like Baby Shark's less cringy than what does the fox say.

I think also because this is 2013 and there's something that's like really annoying about like electronic pop music of like the early twenty tens. Yeah. I will like give credit because like what does the fox say was an intentionally comedic So there are some funny parts to it, but after you hear it a couple of times you're like

Also it was it really spawned people going around just making annoying sounds. That's really

The internet was really good at doing that. Yeah. Just making annoying sounds. They did make a song that I thought was funnier that was um all a song about who builds a stonehenge.

All right.

Yeah.

But I feel like that was funnier only because it was less popular.

I just think it was like a funnier concept. It's like why why would you build a stonehenge? Mm-hmm. Mm-hmm. They're asking the real questions. Anyway, anyway. Yeah, what does the fox say? Were they Swedish or something?

I think so.

Yeah.

We're not even halfway through this.

Yeah, sorry.

I can't even tell who's in those outfits. They might be famous YouTubers in those outfits. Oh. Fine brothers.

Take back to-

Okay, so we got some dancers.

Yeah, but I can't even keep track of who anyone is. Okay, Dietrich.

There we go.

Oh, she's levitating. Are these the people that wouldn't be in the video but they got footage?

It must be. Oh, Harlem shit.

Wow they got I just seen warp zone was in there. They actually got the screaming goats to scream. Was that magic of Ra?

What was that?

Prank YouTuber. He started off as a magician that became a prank YouTuber. And he would like turn himself into the uh the seat of a car and go through a drive-thru and look like no one was driving.

I remember that. That was actually a good prank. Yeah, it was. Because I when I hear prank YouTuber I just think like the worst possible conversation.

No.

Why why is there like a magician to like bad content pipelines?

Less often now, but there was one.

Yeah. Although I I will I will give credit. That the the seat prank quality. Yeah.

That was absolute quality. And then we got Sesame Street. I think YouTube was very excited about this mainstream this idea of mainstream media being part of YouTube. 'Cause I don't think anyone was like, I go to YouTube for Sesame Street.

Right. Oh we got corridor digital.

That's the most twenty thirteen thing ever.

You see Mag Lamour.

Yeah. At all. Oh man. Man. Slow-mo guy. And this is real. This explod Oh there's the goats right there.

And uh yeah. Twerking was popular. Also, I like how they're they're implying that we're cooking math too.

Honestly, I don't think twerking was popular yet. I think we did this before.

Oh you think we invented it?

We definitely did not invent it, but I think we did this before Twerk.

No, because wasn't the VMAs with blurred lines when they was talking?

Miley was twerking in the B.

And her tongue out everywhere?

Yeah.

Uh

So we were doing the Miley Cyrus thing.

Oh. Because everyone knows Miley Cyrus was the one that created Twitter.

Yeah, it wasn't us, it was mine.

Yeah.

Mm-hmm. Yeah, so this was playing off of Breaking Bad, biggest show at the time. Mm-hmm.

Uh.

Yeah.

Mm.

Yep. Also we hadn't experienced Twink Death yet. And um

No, I have, definitely. Definitely. I got a I got a beard.

Okay. I just like that YouTube is like, yeah, they're they're meth head. These two are the are the meth heads.

Well hold on. The uh Walter White wasn't meth head.

Oh you're right, he was just cooking. You're right, he wasn't using. Lots of twerking stuff.

You're a goat! Oh yeah, this was like a commencement speech that somebody gave that they're like, you can do anything or something like that. I wanna also point out, I don't think the screaming goat was ever real.

In real life, you mean?

Yeah, like the scream from the goat that was a little bit more.

Oh, it was always a human?

It was always yeah, it wasn't a real goat that screwed like we've been lied to. They're just lying.

Where'd you hear that? Did you just think of that? And then d and then say it as fact? I think you just thought of it and then said it as fact. Where'd you hear that?

I heard it. Screaming. I heard it. Is the screaming goat real? This person on Reddit says that he accidentally debunked the screaming sheep video and found. and found the original scream audio.

Is this where you heard about it the first time? Was it on Reddit?

I don't go on red.

Where did you get your info?

Then another uh post on Reddit today I learned that Screaming Goat video did not actually feature a goat screaming.

Can you do your best goat impression?

This is a lot of pressure.

I thought that it was.

Have you ever heard of real goat?

I'm impersonating screaming goat meat.

Both of you are so off from what the screaming goes on.

No, I wasn't doing screaming goat. You asked me to do a goat impression.

Screaming goat, is what I meant.

I can't do it, it's too high.

Really Aaron, what is it? Can you can you tell me?

I don't want to do that.

You don't want to do that.

You mic'd up.

Oh yeah. Yep, the sound operator's gonna be pissed if you scream.

All right.

Grace.

Base.

Warp zone? Freddy Wong.

Cảm ơn các bạn đã theo dõi và hẹn gặp lại. There's an arrow.

Huh? No, no, no. This isn't the logo. This is the re-

Rewind. It's the whole motif of the video.

Yeah, yeah.

This was the the the motorhome that we were filming in. Yeah.

Yeah. They're implying that we're in it right now.

Oh wow, I never thought about that. Because we know the reality. We weren't actually

I know, but they're implying that we blew up with our meth.

That's crazy. Okay. This explosion is actually fucking sick.

Yeah, it's crazy.

And it's real. That's a real explosion.

And those are real goats. Just as a reminder.

That's a real forest too. That's a real tree.

Interesting.

Oh and then everyone at the time was like

감사합니다.

And everyone's like, where the hell's PewDiePie?

Yep. And they clearly like didn't capture sound on this like

Yeah.

Cause I'm assuming they just do you think they sent somebody there to film that? That's crazy. Yeah, I think they spent like a million dollars on that.

I th it might have been more,'cause honestly, I think they literally sent a team out to Brighton to shoot with PewDiePie.

Because if if they shot for like two weeks, like that's

Yeah. I think P PewDiePie was the only YouTuber that they were willing to travel to.

I think so. Oh they got girls generation? Dang.

I feel like this was the last year where it really was like a homegrown feel on YouTube. We started to get some of the mainstream media in. Uh and then I think by 2014 a lot of the the vine viners started coming in and people started realizing they could make a lot of money on YouTube and everything shifted. I feel like 2013 was the final year.

It was definitely still home grown.

Home grown years.

Like it was still just like singular creators kind of like doing their thing. There wasn't really like Like I think this is like this is about the time that like the algorithm was starting to

happen. Yeah, I think the algorithm was introduced late twenty twelve or even early twenty thirteen.

'Cause gaming was like just starting to get mass.

Oh yeah.

'cause PewDiePie in that,'cause in twenty thirteen is when we were last most subscribed.

Yeah, that was the final year. I have the most subscribed list right here.

Oh okay.

Um from twenty thirteen.

Oh look at that.

Uh we were The top most subscribed in January 2013 we became the top most subscribed and we held it I think for like over a little over 200 days before PewDiePie passed us.

Okay.

Yeah. And it was the introduction of the algorithm that started rewarding longer view duration.

Yeah.

and frequency of upload. And PewDiePie he didn't craft that like on purpose. He was just releasing let's play videos that had a naturally had a lot of watch time and he was releasing them every day. So he just like was perfectly there at that right moment when the algorithm shift happened. Yeah. And started pushing the shit out of his content. Yes, Moshers now the most subscribed channel. YouTube is seven million subscribers. Can you imagine? Seven million subscribers is all you needed.

Yeah. Oh, okay.

And then Ray William Johnson was number two. We had just passed him. Six point nine million. Smosh vaulted over Johnson to take the top spot in the middle of January.

It's like Ray William Johnson was like.

And Ray's still making stuff too to this day.

Right, but it's not this.

Well, it's not hosted like in the same way.

Yeah, yeah. But it was like it was a clip show.

It was essentially a reaction channel.

Yeah.

It was essentially kind of like a commentator reaction channel before they became what they are.

I feel like because of Ray, I think he went through a whole bunch of like legal stuff to fight for like fair use.

Yeah.

Yeah,'cause I feel like he was the first one that had to deal with it a lot. And I remember they had to go through like a whole bunch of legal stuff. Which kind of like set the floor for like a lot of other people to use other people's content fair fairly and legally.

He did pave the way. Uh and then Ryan Higa was right behind. Yep. He was the third most subscribed at the moment.

comedy still this is like again these are like singular people making comedic videos.

Yeah, there's no corporations really at the time. I mean at this point.

And it's still comedy.

That's true. Comedy is the lead. At this point we were we had already sold a smosh to what became Defy and this was two years into it, but we were still pretty much making the videos exactly like we always had.

So PewDiePie passes up in what, like August. And this is January of that year.

And this is January that

He's not even top three in here, which like shows just how fast he like climbs.

We started getting over a million subscribers in a month.

That's crazy.

marbles obviously the goat but then beauty pie in here is number eight most subscribed with four million you could be number eight most subscribed with four million subscribers at the time

And within that span of January and when he passed us, his subscribers almost doubled. Yeah. That just shows like the kind of like acceleration that happened on you on YouTube at this time.

And look this description, Forbes did not even get it when they wrote this. Apparently a lot of people on YouTube like to watch a Swedish guy play video games. Yeah and that's what their description was.

It it's so it's so funny. Like I feel like this always happens when there's like a new meta on YouTube where like you get these articles that are written, they're like, Yeah, fuck it. Apparently people like watching this thing, I don't get it, but then like Two years later there'll be like a new meta and they'll be like, Well everyone likes PewDiePie because of this, but now there's this other stupid thing that's coming up in the world.

Yep, yep.

What do you think is what's what's the current

The current meta that people don't get? Yeah. TikTok TikTok in general. Yeah. Yeah. It's just TikTok in general. Yeah.

Wonderful.

Direction was on there.

Aaron, your boy.

One direction sorry it wasn't one direction, it was one direction V.

This was their prime, 2013.

Really? Which which how old are they?

Whose music video is this? And why are they in jail?

No.

Oh no.

You don't know this music?

Is it kiss you?

No.

Yeah it is. It is because either I think Niall kisses Harry right there in this frame on the cheek.

Oh was that was that a formative moment for you?

Um I was an area shipper, so

Do you remember where you were when you said the kiss?

No.

Oh.

But I know where I was when Zayn left.

Oh, where were you?

Um, I was on vacation.

Did it ruin your whole vacation?

It was a bummer for sure. It was the day before my birthday.

Your fault. Is that Liam in the back? I feel like they told him it was gonna be like a a prison and he was like, Oh, I gotta get my hair looking like prison. So he shaved it and then he came to the shoot and he was like

Did you lose respect for him when he cut his hair?

didn't really like pay attention to him. I d I don't really remember

Yikes.

Moving on.

Yeah. He's got like a two-head.

It might be combed down in the front.

That's a quest.

Dude, that's crazy. I think like in regards to like to talk about subscribers, like I think that people cared about it, like really cared about

subscribe. Well, every subscriber was notified. Be being subscribed is the only way you would see a video. Yep. Subscribers meant a lot more. And if you had a million subscribers, you w you had a million people that were being notified of your content.

Well and people took it like viewers took subscriber counts so seriously. Like when somebody got passed up on like the most subscribe list, they're like, Wow, you guys fell off. Yeah. Like a lot of the hatred that went towards Fred was because he was number one most subscribed. They're like, why is he most subscribed? He's not like people took like the most subscribed as like being the marker for quality because there was not really that many other ways.

Did you feel pressure to stay the most subscribed?

There's definitely a lot of things.

There was definitely pressure and especially because people when they were finding if they had just kind of heard about YouTube, which sounds weird now, but a lot of people were just hearing about YouTube, they would say, What should I watch? Oh, I'll go see what's the most popular and then they would see this. I just pulled up our YouTube channel from twenty thirteen. This is two months after we became most subscribed. We had eight million subscribers, two point one billion views.

Just sketches and music videos. That's crazy.

What is this cardboard?

Yeah, kind of.

So YouTube was kind of at this point was kind of like my space in that you could design your your channel a little bit.

Yup. So after we sold Smosh to Alloy, which became DeFi, um, they wanted to give the

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Which was the website up until then, so it was like, Thank God, take this shit off my hands. And what they came back with was cardboard. They said, oh, you know, a lot of your old videos are about, you know, being homegrown and how anyone could make it cardboard. I was like, cool, sounds good. And then they got deep in it. I was like, this just looks like shit.

I get it.

But it also looks like shit.

Well'cause it also went with our with our logo, the spray paint stencil on cardboard.

And that only came from the cardboard aesthetic that's not.

Oh, that one came first.

Uh it was in in conjunction. At some point we decided cardboard's our whole jam. But yeah, no, I I designed this website. This this uh this channel'cause people used to go to channel pages a lot. And you could l include links, so like this link is to go to our website and you can literally click this button here. They let you program it so that within your image on your header you can make little links.

Wow.

Facebook.

Yeah, and we are still advertising people to go to our website and watch bonus content before we had membership.

Yep. We made better better ad revenue on our website.

And it gave us a sense of longevity because at this point it was still unsure if YouTube was gonna be forever or not.

Yeah. So we knew that like we could control how people saw our content on our website. So the goal was to come to our website instead of YouTube, which could easily just demote our videos.

Dude, look at our most recent videos.

Yeah, they're popping the heck off.

Dude, one month ago we had Disney Star Wars. That is a great thumbnail. Five million views.

Is that is that views now though?

No.

Are you sure? That's crazy to me.

Yeah, because that's 14 million Us now. Yeah, it got five million views in one month. My bobblehead is evil, four point two million. Uh this weird video we made about getting two billion views and exploding a cake, three point seven million. We're in Super Mario, almost five million in a month. This like weird that damn neighbor video.

It's crazy.

Our crap rap got two and a half million. We had this video promoting our new mobile game. Yeah. Three million in two weeks.

Insane.

You we made a video about you being annoyed that your grandpa was dying. Two and a half million

Uh

And we made a video that wa about sexting gone wrong almost two million in two days.

Yeah, throw that sensor bar on there.

Do you think the content was better at this time or do you think YouTube was just less over

I think there is less there's literally less Content to watch.

The content was not better. It was just that there was less and it m made each c piece of content feel more special. Yeah. I feel like now if you watch a a video and you're just slightly disinterested in it, there are ten other better videos right below it recommended to you.

Yeah, I mean I do that with the content that I watch. If I'm like Eh Yeah, then I'm like never gonna click on that channel ever again.

Yeah, I'll watch like three minutes and if I'm bored I'll click on the next one. And sometimes if I'm looking for something specifically, there will be a bunch of videos from different channels. Yeah. And they'll have to I'll be like, Okay, who has the the better thumbnail? Okay, now I'll hover over it and I'll see a little bit of it play, I'll be like, yeah, that looks right. But back then, you went on a video not knowing anything about it except whatever the thumbnail was in title.

You prefer how it is now or do you miss when you have a little bit?

options. I don't know. Like I I think that there was like a sense that there was a community and everyone was coming up together. But maybe I just felt that way because we were on the top. I watch way more minutes of YouTube.

I think it's less memorable minutes. Does that make sense?

It's more disposable.

More disposable, what's it called, like passive viewing.

Yeah, but I think that the quality of output has gotten much better.

The quality of output has what I watch gotten much better, but because there was less competition on YouTube, it felt like each piece of content was more special.

Yeah, like it it didn't feel like everyone's like competing for like airtime. Yeah, and and and and also like there was still like weird stuff. Like like Freddie W was like creating like you never knew like what kind of video they were gonna put out next. Now it's it's like You have a hit format, great. Continue with that format.

Yeah, I feel like back then people there were a lot more channels that were like variety. Yeah. Where you didn't know what you were gonna get each time. All you knew was that it was something that that person had made. Yeah. But now it it is more about formats. And it's almost like you go to different channels for different formats.

Exactly. Yeah. You have to like stick you have to stick to this like review format where you review cringy content.

I think if people don't know what to expect in a video, they won't click it now. Yeah. But back then it was kind of an adventure. You're like, what the fuck could this be about? Like this video, my stupid dying grandpa. Like what could that be about?

Right. I think I think this probably I think'cause I was wrong about the I was wrong about the rewind. that wasn't when they branched out to international. Like they they they were they were kind of feeling it out. Like they had girls generation on there, which were a K pop group that were like super big ten years ago. They were like the Blackpink, but before Black Pink.

You know, I think that one other big reason that this era still holds a special place in my heart is because it wasn't really about discourse. Uh YouTube was like, here's fun entertainment and it was less like Here's something to get angry about, here's this drama going on, here's this political thing going on. I mean there was news, but it felt like there was news and then entertainment. It wasn't like meshed into the the same. Which it kinda feels like it is a bit more natural.

Yeah. I mean it's just a lot of commentary now. Cause I mean that's part of the meta is like higher output and commentary is does

I I feel like I feel like let's play videos like PewDiePie kind of set the stage for what was expected on YouTube, which was like high output, longer content, less Pre-production time, less writing. So at this era though, there was still what is your creative mind coming up with and and how are you scraping turning that into a video?

Scripted sketch.

But by the end of this year, I think the meta had started to shift because people saw what PewDiePie was doing and then they they realized oh we need to pump out a lot of content and it needs to be long.

Happy wheels.

Oh shit, dude, happy wheels. And here's what the interface looked like on YouTube. You know, you'd click on a YouTube channel and it would be this. clusterfuck of just colors and shit. But the front page was just this very bare This is when they just introduced algorithms so it was like Here's three music things that the algorithm suggests to you. Here's three movie things.

Ha ha ha. Oh here's John McAfee, the famous John McAfee that Wait, did he die? He's dead, right? Uh he was he was the guy that created uh McAfee antivirus. Then he like fled to like Nicaragua and was maybe killed people. He might have had his neighbor murdered. Um And then I think he maybe he killed himself. He was wanted by the government. Oh cool. For I think like evading taxes or something.

He knew how to evade viruses.

Yeah. You can evade viruses but you can't evade the US government.

Uh w it's just wild though because this is everyone's front page. Yeah, it'd be different videos within each category, but everyone would see some music suggestions, m uh news. Music. And then there was the most popular of the day here, just like hidden in this little teeny tiny corner.

Yeah.

This is where they shoved the uh most popular list, which used to be uh much more highlighted. Dude.

Perfect's on there in sports.

Yeah, yeah. And uh now the algorithm has evolved or devolved however you look at it to just be what it thinks you want regardless of what the category is. They don't tell you what the category is. It's just like everything's all in one spot now.

Dude, look, in music. Gongnam style.

No, that's gentlemen. No, this too?

Oh so this must have been so okay, so this was a little bit after Gongnam style then,'cause Gentleman was his second

Big. But it was still showing up in the most popular?

For the gentleman. I'll be honest, when Gunnam style came out

You were super into it.

I was super into it.

You learned the dance too. This came out twenty twelve, twenty twelve.

They didn't honor Psy in

No, they did in 2012. They did in 2012.

Day in twenty twelve? Okay. Oh I see because it already has one point six billion B. Yeah. So is it just on the top still?

I think it was just still breaking in the views. Anyway, so let's talk about your Gongnam style phase.

Well th I guess we'll have to save that for twenty twelve.

Oh, okay.

Yeah. What do you mean by gangum style face?

You had a phase. Gunnum style face.

I mean it was I mean I love the music video button.

You learn the dance, right?

I don't know what you're talking about.

I remember there being like an Edu's board where you're doing gonga style dance.

It's a pretty easy dance. I feel like he could do it.

I don't think I learned the gongnam style.

Oh well you knew how to fake it. It's just like it's this. Yeah. Okay. Yeah.

I feel like two types of videos come to mind for this era and it's coming out videos.

I think it's always been popular to come out, right? Like at least in the past.

I don't think twenty thirteen was like a was a watershed moment for coming out. I think it was.

Okay.

Choice of R, huh?

Were the Mad Con boys big in twenty thirteen?

But O two L was.

Whoa Kung Fury. Dude, I remember when Kung Fury came out, everyone was like, Whoa, this is sick.

So then I cli I clicked a little bit later in the year. This is the final day of twenty thirteen. Oh. This is what the front page looked like at this point.

Oh Kung Fury official trailer, that's when they announced that they were gonna make a whole movie about

They removed the most popular list.

Dude, how to train your dragon to official trailer? Dude, that movie, fuck.

I don't see a single coming out video on this most probably.

'Cause this is the last day of of the year.

Oh okay. People aren't coming out on December thirty first. They're celebrating.

Uh you have to wait till the winter.

Alright, alright, let's let's pull up one of Jenna Marble's videos.

Okay, yeah. Classic. Is that Max No Sleeves? I do my boyfriend's makeup, drunk makeup tutorial, two minute cardio motivation.

Is that a real abs? So it's fucking hell.

Yeah, that was always the worst part about our videos.

Jenna, why'd you do that? Fuck, man.

You would always I remember like being in the airport and hearing somebody watching it from the road and you would know because of the wee wee like This is this is proof this is proof that like YouTube was not optimized at this time. People did not understand what constituted like that is horrific. Like silence first. Why?

So last week I made we drug baby.

The generic Garage Man music in the background. Dude, we use that in so many of our.

'Cause there is no such thing as like getting like license.

Yeah, no royalty free.

Yeah.

This week I want to talk about better needs. Because I'm highly caffeinated and it seemed like a good idea when I started it. If you ever hang out with little kids or like when you're a little kid and you don't know the word for something, so you just use the words that you know to try A kid'll call a car, a rolling house, or something electronic.

Some better names for animals because whoever named

I think uh one thing to point out here is the jump cut But there's no there's no additional editing. Like nowadays, like it would be zooming in and throwing little memes on the screen and different sound effects. Like I I watch

It would cut to a skit.

Yeah, like I like I I watch Chad Chad videos and and it's like there is something happening every second.

But she's dialed it down. This is what people demand out of content now.

But I would say like Chad Chad is I mean it's not it's not like Jenna Marbles, but if you were to compare the two, you'd be like, oh, this is like the logical evolution.

Yeah.

Yeah.

Top tier commentary now as Jenna Marbles was top tier commentary.

Yeah, but it's like there is a reference or something going on every single second that isn't just what she's talking about.

Yeah, it's highly produced. While it felt like at this time Jenna Marbles was just It feels like she thought of it on the day.

Amen.

Yeah. But I know Chad Chad puts so much time and energy into her stuff where she thinks about it beforehand, obviously, and writes a bunch of stuff. Yeah. But I don't think Jenna wrote much.

I think people can't people can't sit through this because nothing is happening.

Also

You're just listening you're listening to a person talk, which was enough back then. Oh well but it's not now.

Also, look at the way that the YouTube page is set up back then. I noticed a huge difference in why people had lower attention spans back then. Because look at the videos that Jenna Marbles is competing with. her own videos. At the at the time they used to show more of that creator's videos next to them. When you started scrolling down past the the end of the page, you you start getting into other stuff.

Yeah.

For the most part, you're watching the content getting recommended content by that same creator. Yeah. But now you're seeing like shit that looks way more entertaining, that's crazy thumbnails. People also haven't like locked down the thumbnail meta at this time. The thumbnail like the shit in the thumbnails are too small and d don't look good. Yeah.

Yeah, yeah.

Also the meta at the time was one video a week. I think Jenna released one video a week for a very long time as well.

Mm, those came out on Valentine's Day.

Animals uh did a piss poor job in my opinion. And since I'm forever five years old in the brain. So without further ado, here are some better names for animals.

How long was that intro?

Below cheese.

Forty five seconds.

Overweight seals are satiates. Peacocks are flamboyant chickens. Cats are furry terrorists. And hairless cats are tiny boldemorts. Kangaroos are toopy pems. Rhinos are horny hippos. Or hippos with nose boners. Octopi are sucky arm underwater alien heads. Pugs are a squished-up pile of dirty khaki pants. Elephants are giant upside-down penis faces. Penguins are fat, formal. Sabras are Jersey Shore donkeys. Reindeer are coat hanger heads. Monkeys are hairy ass donkeys.

Crazy.

I mean don't even act

Like Danny.

Daddy, I want to see the tree pedophiles that you want.

Oh buddy.

Guys, yeah.

It's Kermit, right? Yeah.

We act like you fucking

Um Kermy.

Dick Mallin!

Well,

No no.

Oh fuck.

Uh

Oh Jesus Christ content is different.

I mean she's not wrong about any of those names. No. No. Also I feel like in 2013 like making pedophile jokes was like so was like so common.

It was co it was the common edgy.

Cause that was probably around the time that like petto bears. Oh yeah. When that was like be careful how you Google that. Um So Pedto Bear this is the thing that like if aliens came to Earth and we had to explain Pedto Bear um

Is it pedo or pito?

Both.

English. Yeah. Pedophile. Wow. Okay, so this was like Heddo Bear was a bear that was a pedophile. And he would like you had to watch out for him because he would like sneak up on you. And this was like uh like the internet loved Pedo Bear. I even remember on Smosh Games we played like a pedo bear game where you had to like he was like chasing you around this one? Probably. Yeah, it was I think it was like a Gmod game. Wow.

Bye.

I don't know if this is a twenty thirteen thing, but I don't think I don't think people nowadays Jin Alpha has never heard of Petobear.

Probably for the best.

Probably on the tail end of it and was the target of petto.

You heard of that?

Vaguely.

Yeah. You knew to watch out for him.

Yeah, this was definitely like a 4chan creation that made it out of 4chan somehow. Like imagine fucking dressing up as pedobear and going to a convention. You are dressing as a pedophile character.

What?

I thought that was a good idea!

It was silly at the time I feel like the internet was so disconnected from reality.

Yeah.

Yeah.

That's true.

Like everything on the internet was a joke.

think any of us had ever heard of like the word grooming before. Like the subject of like children being like preyed upon online was like it was

It was rare that we ever heard of it.

Kind of like a distant joke of like, oh, like, don't meet up with someone in my space because they're a forty year old man. Yeah, Petto Bear was like so

Dude, look at all these costumes.

Bro, that's so fucked up.

Oh my god, they're meeting children.

i'm not clicking on that i'm gonna end up on a list

I mean he is kind of ador he is adorable looking, which is I think

That was the joke. I think the joke of the time was cute shit doing fucked up shit.

That's so true.

That's why uh Jenna was like, Oh it's funny to call the Qt sloth, pedophile tree file, whatever.

And we had like a character in our real death note that was called Hansel Fepp.

We were giving a reason to kill him. But yeah, no, it was it was super popular just to make edgy jokes because I think it was because everything on the internet seemed like it wasn't real.

Yeah.

But now the internet's just as real if not more real than Everyday life.

True. Yeah. I feel like some people spend more more of their time

Looking at a screen.

Yeah.

Absolutely. In the real world. I've been there. My most depressed days are there. I also feel like fan culture at the time was very different on YouTube. Like Vidcons, of course, we were only three years deep into VidCon. Um a lot of times that was the only time that a fan had ever been exposed to seeing someone that they watched online. Yeah. So we would receive comments like, oh my god, you're real, like that kind of thing. I don't we don't get that now. Like obviously, people know we're real.

Cảm ơn các bạn đã theo dõi và hẹn gặp lại.

lot of people have seen someone that they looked at online. Also it's not as weird now to see someone that you've watched on your phone in person because now everyone has a fucking Instagram reel. I feel like it's normal.

I mean everyone's famous now. Oh how Houdini died in slow motion, smarter every day.

You know part of part of the reason that got so many views?

And titties?

Because it looks slightly pornographic if you pornographic.

Pornographic.

Yeah.

Also, like oops, I'm kind of interested. Well, he did die by getting punched in the stomach, but it was kind of his fault.

How dedicated?

Because do you know he would like he he told me?

It's me that's a

Oh.

There's no preview window?

No.

So he would he told people like he could He told people he could take a punch.

Yeah I know and then someone came up and then I'm not sure.

And so people would just like randomly punch him in the stomach on the street. But then I think like the theory is that he made some enemies, like a guy was hired to punch him as hard as possible. To kill him. To to injure him. And he refused medical and went on stage and performed and then collapsed.

Do either of you feel like you could take a punch?

Definitely not.

I think if Houdini taught us one thing, it's never announced that you could take a punch to the stomach publicly.

Guys, I could take a punch to the head.

You're gonna get knocked the fuck out.

I could take a punch ahead but only when I'm like near like sidewalk curbs.

Someone's gonna do it. Someone's gonna punch you in the head.

Don't punch me, I will sue you.

You better watch out for VidCon.

Don't punch me. I can't take a single punch. I I guarantee you I cannot take a single punch. I'm gonna look up something dark, so I don't wanna

If you could die from a head punch to the curb.

No. You definitely die from f hitting your head on a curb. Don't don't try to knock anyone out around co w if there's concrete on the ground.

Except.

Bad idea. Twenty thirteen VidCon, was that the first year in Anaheim?

No, twenty twelve was.

When did it start? Okay. So yeah, they okay. Because yeah, those first couple of years at at VidCon were crazy because they didn't have proper security.

No, we would.

And you would just walk through the expo hall to get to your thing.

Well and the the the hotel too,'cause people could easily find out where the hotel was. So a bunch of fans would just show up and stand in the hotel. There was no security whatsoever. Yeah.

None. And like there's like oh it's you know. It's okay.

But it wasn't that bad yet.

It wasn't bad there were still mobs of people. It was still definitely like a sick it was a it was a safety risk for.

It wasn't as bad as it it it has gotten because now people will stand or just ride the elevator up and down to see who they could meet, things like that.

They would do that.

They were doing that then?

Fans would do that. They'd ride the elevator at the hotel. But anyway, now it's maybe more annoying because cause those people are like trying to network. Yeah. Yeah. Yeah. I think that fandoms don't really take place on YouTube anymore. They happen on social media on other like social media pages. Like I think YouTube is like where you find the content. And where you like that's like where you see it, but then you then you interact with it on other sites.

Also, there wasn't video on other platforms that were popular. Instagram didn't have video, TikTok wasn't a thing, like there was no competition. If you wanted internet video, you could only go to YouTube. All the other sites were like rip rip offs and like bootleg content. Yeah. So I feel like the and the only place you really had a community was like I guess you could go on Twitter.

I'm glad that the the ad revenue is better.

I'm glad fucking annotations went away.

Annotation.

Remember annotations? What?

What are those?

like things on videos. You could just add an annotation, a clickable uh link or text pop-up within a video. At any point. Yeah. They went away a long time ago. I was so annoyed by those, but I was like, well I guess we have to play the game. So I would put the annotation over the whole screen. So if someone tried to pause, it would take them to our channel page.

So you're saying that y that th because of that people watched our video half our videos halfway through a lot of the time? Mm-hmm.

Mm-hmm. Okay. But YouTube algorithm didn't care back then.

Yeah, okay. Yeah, no an annotations are pretty silly.

In terms of functionality, I feel like the website has become better in every way. Well it's really like for the consumer to know or the viewer to know if they should continue watching a video w or which points of the video they should watch. th I don't think that you could even speed up videos back then. Uh subtitles are common now. Uh you can highlight the timeline of a video and you'll be shown a graph of the most popular points. Yep. It might even auto

Yeah, I think I think all the the user experience has been dramatically improved. Except for the no dislike button.

Yeah, how are we supposed to know?

Fucking dislike button. We're never living that down.

Although I don't think it matters anymore. It honestly doesn't matter.

Yeah.

YouTube doesn't even take that into account

I know, but I like to see when a video is like really hated.

Because you're a hater?

Yeah.

But I do miss because there were so few YouTubers, I do miss the time where it did feel like there was a community of excitement around like who's gonna take the top spot, who's gonna make it into the top ten most subscribed.

But I think that was more for us.

The viewers were into it too. Trust me. They let us know when we were not number one.

They let us know. They let us know because we PewDiePie passed us up. We suck now.

Yeah. Yep.

Yeah, so that this was this was a fun time. This is a pivotal moment in in our career.

It really does feel like the bridge between innocent user driven content.

Awesome. Innocent this was the the the day the music died.

And the mass produced company led production company led channels that we see now. Collabing was very exciting back then. Being in someone's video? Sure, yeah. Very exciting. I feel like it's so common now. People are like, yeah, or they'll even like be like, yeah, I'll fly to LA, I'll be there, and I'll just do like six collabs while I'm there. But back then it was so special.

Discoverability was so much harder, so collabing was incredibly important because it was really the only chance to like reach a different audience.

And ironically, being in someone else's video was way more beneficial for you than having someone be in your video. So often people would kind of do like the collab trade to trade audiences. Yeah.

Vid for vid. Mm-hmm. I don't think that twenty thirteen was the best year of YouTube. Oh really? I think after I think after reviewing this, I don't think it was.

What do you what what was it about it?

I think the content was interesting, but it wasn't there yet.

Oh so you think it might have been later? Maybe we'll have to explore other years to find it.

I have to explore the years to find out.

I kinda feel like it might have been earlier.

Interesting. When it was more innocent.

When it was more innocent

This was the losing of innocence.

That's for sure. And I think that the more oversaturated it become became, the the it just like lost its sense of community. And the more I'm talking about it, I'm realizing how much the community on YouTube meant to me. Hmm. Let us know what Year on YouTube you think was the best era. Yeah.

Yeah. Maybe we'll check the era out and and say you're wrong.

Yeah.'Cause Ian thinks it might be later than this, I think it might be earlier. Be here now.

Be frickin' for real. Anyway, YouTube videos. This one's over. Go watch another one.

Go watch another flashback immediately.

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Bye.

Nej, men en promenad i skogen vore här.

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