What's needed to fix 'brand South Africa'
Jul 28, 2023•26 min0
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Episode description
Smaller countries in Africa like Rwanda, Mauritius and Botswana are successfully repositioning themselves, but we lack clarity about what South Africa is, what does South Africa stand for... We have in many ways not been able to define Brand South Africa, says local branding guru Thebe Ikalafeng. Moneyweb's FixSA podcast
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