Innovation At Basic-Fit With Marcel Boots
Episode description
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit’s successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry. One Powerful Quote:
27:03: “Don’t think everything is already known in our industry. You have to look outside as well.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:48: Marcel describes the background of Basic-Fit and where the brand is today.
7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done.
10:34: Marcel shares about Basic-Fit’s automation platform as a central command center for overseeing their physical operations.
12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space.
17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends.
19:54: Marcel discusses public policy and the challenges for Basic-Fit.
25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners.
Bullet List of Resources:
https://www.linkedin.com/in/marcelboots/
Guest Contact Information:
https://www.linkedin.com/in/marcelboots/
https://www.linkedin.com/in/bryankorourke/