Atmosphere TV: Unique Content For Brand Differentiation
Episode description
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Kelly to the show. Mike is the Director of Distribution Partnerships at Atmosphere TV. Atmosphere is a streaming TV service for businesses that offers original, audio-optional TV channels that fill the void for businesses in a world dominated by linear cable TV. With Atmosphere TV, businesses can run their own marketing promotions and house ads by utilizing a simple digital signage feature and keep the content fresh with custom playlists. Today, Mike joins Bryan in a fascinating discussion around distributing content as a point of differentiation for brand experience.
If you would like to learn more, visit their website at: https://atmosphere.tv. For those interested in signing up with Atmosphere TV, use code: FITTECH to have your setup fee waived.
For more information on the IHRSA 2021 Convention, visit their website at: http://hub.ihrsa.org/ihrsa-2021-request
One Powerful Quote:
11:52: “You want to show that when people come back, they’re not walking into what they left and that’s super important.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:12: Bryan opens the show by asking Mike to describe his perspective on what’s happening around content for user experience and why Atmosphere TV helps create the best possible customer experience.
6:30: Bryan and Mike talk about the abundant application of screen content that is building on brand experience as a point of differentiation. Mike delves into what kind of content Atmosphere TV has distributed.
9:20: Mike further discusses Atmosphere’s digital signage feature that integrates with their content for businesses as a revenue stream with partnered vendors.
11:50: Bryan inquires with Mike on the implications of innovating in the post-COVID era.
16:18: Mike explains Atmosphere’s business model and how they work with partners.
Bullet List of Resources:
https://www.linkedin.com/in/mikeaustinkelly/
Guest Contact Information:
https://www.linkedin.com/in/mikeaustinkelly/
https://www.linkedin.com/in/bryankorourke/