FITNESS INDUSTRY SUCCESS SHOW - podcast cover

FITNESS INDUSTRY SUCCESS SHOW

Welcome to the Fitness Industry Success Show. Ideas, inspiration, and interviews to help take your fitness business to the next level. The host, Nick Parker has over 23 years of fitness industry experience from leading over 1,000 fitness employees across 54 health clubs to owning and operating his own multi-unit fitness business with a successful exit after 7 years and is the founder of LEADLION, a digital marketing agency for the fitness industry. On each episode Nick will be interviewing industry leaders or providing ideas and inspiration to help you take your fitness business to the next level.
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Episodes

Episode 26: Expert Advice On Growing Personal Training Sales For Health Clubs

Ryan Hayes is an entrepreneur who is passionate about helping people live healthier and happier lives. He started with two underperforming Max Muscle Sports Nutrition stores and turned them around before investing in Redwood Personal Training. Redwood is a personal training provider for private and corporate gyms and has grown to serve over 80 gyms nationwide. Ryan also founded Smart Gym in Arizona, offering an original fitness program called XGT Fitness, while empowering people to establish lif...

Apr 25, 202336 minEp. 26

Episode 25: Unlocking Success: Proven Strategies and Insider Tips for Fitness Business Owners to Scale Up and Achieve Explosive Growth

This is a must-listen for gym owners facing various challenges. The expert panel offers advice on how to turn leads into loyal members, train front desk staff as salespeople, improve retention rates, and prepare your business for sale. If you are struggling with decreased lead volume, the panelists will share the most effective ways to increase traffic to your gym. Take advantage of this opportunity to learn from the best in the industry and take your fitness business to the next level!

Apr 19, 202318 minEp. 25

Episode 24: Fitness Entrepreneur Breaks 10 Million Downloads A Month! Interview Mind Pump Sal Di Stefano

Go behind the scenes with Sal Di Stefano in this amazing success story of personal trainer, turned health club general manager, turned fitness entrepreneur and podcast celebrity with 10 million downloads a month. Sal the the Mind Pump team are on a mission to bring transparency and truth to the fitness industry through their podcast and programing. Thank you for watching like, share, and subscribe and hit the notification bell so you don't miss out. Follow and connect: Fitness Industry Success S...

May 04, 202235 minEp. 24

Episode 23: Level Up Your Fitness Business Profits With Ben Ludwig

F45 Owner and Senior Performance Manager for F45, Ben Ludwig reveals how to increase your fitness business profits. Ben show's how F45 is boosting retention rates and implementing a personalized touch point process to keep members longer from day one. This fitness business strategy is an easy-to-follow process and yet so few do it even though it has the proven power to boost profits and make a bigger impact on members. Watch this episode of the Fitness Industry Success Show to get inspired and b...

Apr 27, 202228 minEp. 23

Episode 22: Million Dollar Gym Growth With Smart Gym Owner Jonnie Novello

From just 20k a month to a million dollar gym, Jonnie Novello grew using a proven sales strategy. As the owner of Smart Gym he partnered with LEADLION for lead generation to sell more memberships. Once leads were consistently coming in he grew membership sales into a million dollar gym. Learn the strategy he used to convert more leads into gym membership sales as he walks through his journey from homeless to health club hero. Follow and connect: Fitness Industry Success Show website: https://www...

Apr 19, 202221 minEp. 22

Episode 21: Big Box Fitness Studio Crossover Experience with Kory Angelin COO Volo Fit

Today's guest is the COO at Volo Fit Kory Angelin. Kory has many years of bix box gym experience and now runs a chain of studios. Today you will discover: 1. How to create the perfect onboarding experience and what that looks like 2. What great fitness brands do differently than everyone else 3. Two social platforms that are highly underutilized in fitness. 4. What big box has learned from boutique fitness Thank you for watching like, share, and subscribe and hit the notification bell so you don...

Mar 02, 202232 minEp. 21

Episode 20: Entrepreneur Matthew Januszek How To Overcome Adversity And Escape Your Limits!

Co-founder of global fitness brand Escape Fitness Matthew Januszek who is also the host of the Escape Your Limits Podcast shares how to overcome adversity as an entrepreneur and escape your limits. Thank you for watching like, share, and subscribe and hit the notification bell so you don't miss out. Follow and connect: Matthew Januszek LinkedIn: https://www.linkedin.com/in/matthewjanuszekescape/ Escape Your Limits Podcast with Matthew Januszek YouTube: https://www.youtube.com/c/FunctionalTrainin...

Feb 08, 202249 minEp. 20

Episode 19: The Story Behind ABC's Fitness Solutions Industry Success With Vice Chairman Paul Schaller

From humble beginnings to a fitness industry empire! Paul Schaller's story will surely inspire you as we walks us through his journey from the bottom all the way to CEO of ABC Fitness Solutions a leading software and service provider to the fitness industry. Now as Vice Chairman we look back on the journey to reflect of lessons learned and how you can have success in the fitness industry. Thank you for watching please like, share, and subscribe. Follow and connect: Fitness Industry Success Show ...

Jan 04, 202243 minEp. 19

Episode 18: Building A Billion Dollar Crunch Fitness Empire With Geoff Dyer

Meet Geoff Dyer a fitness industry entrepreneur who's built and sold a successful health club chain that grew to 55 clubs and is now at it again but this time is building a billion dollar company. In this interview we go on the emotional journey of entrepreneurship and discover the many lessons that Geoff has learned along with way including the keys to his success in the fitness industry. Thank you for watching please like, share, and subscribe. Follow and connect: Fitness Industry Success Show...

Nov 23, 202141 minEp. 18

Episode 17: Four Reasons Your Fitness Marketing Isn't Selling Memberships!

Is your fitness marketing broken? Here's 4 reasons your fitness marketing isn't selling memberships and how to fix it. Thank you for watching please like, share, and subscribe. Follow and connect: Fitness Industry Success Show website: https://www.leadlionmarketing.com/fitnessindustrysuccessshowpodcast/ LEADLION: website: https://www.leadlionmarketing.com/ Instagram: https://www.instagram.com/leadlionmarketing/ Facebook: https://www.facebook.com/leadlionmarketing Connect with Nick Parker: Linked...

Nov 02, 202118 minEp. 17

Episode 16: The Future Success Of The Fitness Industry With IHRSA President and CEO Liz Clark

In this episode of the Fitness Industry Success Show IHRSA President and CEO Liz Clark shares her vision for a brighter future of the fitness industry. She shares an update on the GYMS Act, a 40 billion dollar grant for the fitness industry and how IHRSA is evolving to help the grow and unite the fitness industry. Liz Clark was with the National Confectioners Association before being recruited by IHRSA and has extensive experience in association management with a focus on advocacy. Thank you for...

Sep 28, 202136 minEp. 16

Episode 15: Life and Leadership Lessons with Multi Location Health Club Founder Shawn Stewart!

In this episode of the Fitness Industry Success Show Shawn Stewart takes us on a journey from the early days of just starting in the fitness industry with Gainesville Health & Fitness, rising to be the regional manager before moving to NC to fill the COO role and oversee expansion at O2 Fitness Club. Finally Shawn took the plunge into entrepreneurship and is now the founder and CEO of CSS Fitness Holdings and Fuel Fitness. In today's episode he shares some of the most valuable life and leade...

Sep 21, 202154 minEp. 15

Episode 14: How To Create Fitness Ads That Convert!

In todays episode of the Fitness Industry Success Show we talking with our very own resident marketing rockstar Natasha Rodriguez about choosing the right media for health clubs to use in their Facebook advertising. Discover the best media and practices to put in your ads to drive more leads and conversions. Thank you for watching please like, share, and subscribe. Follow and connect: Fitness Industry Success Show website: https://www.leadlionmarketing.com/fit... LEADLION: Instagram: https://www...

Aug 31, 202125 minEp. 14

Episode 13: Fastest Way To Build Your Personal Brand With Dennis Yu!

Dennis Yu shares the faster way to grow your personal brand using short videos and his special social media strategy. Discover what a personal brand is and is not. And learn how to leverage the power of all the social media platforms to build your personal brand which has a direct impact on your bottom line. Dennis Yu is the CEO/Founder of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s a former Yahoo search engine engineer. Dennis’s personal mis...

Aug 17, 202143 minEp. 13

Episode 12: How Local Fitness Businesses Can Compete With On-Demand Fitness!

In this episode of the Fitness Industry Success Show guest Kevin MacCauley, CEO at Upper Hand and Nick Parker, Host and CEO and LEADLION discuss how local brick and mortar fitness businesses can compete with the surging on-demand fitness world which includes brands like Peloton, MIRROR, Tonal and others. Local gyms, fitness studios, athletic clubs, health clubs, and all types of local fitness companies are fighting for the same 20% of local fitness members and now that pie is being shared with o...

Jul 27, 202133 minEp. 12

Episode 11: How Mark Miller COO Of Merritt Clubs Creates Sales Momentum

In this episode of the Fitness Industry Success Show you’ll discover how to create sales momentum, implement a mindset shift among your team, create a winning culture, grab new market share, and hear what may be in store for the future of the fitness industry. Mark Miller is the COO of Merritt Clubs 9 beautiful full service athletic clubs with around 1000 employees. He also speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, and other shows. He trains a...

Jul 20, 202134 minEp. 11

Episode 9: Fitness Studio Secret Sauce For Success With Riley Kinworthy

In this episode of the Fitness Industry Success Show guest Riley Kinworthy takes us on a journey in the world of fitness studio success. Riley own’s five F45 Fitness studios, was with the corporate side of F45 to create the onboarding and training systems. She also has consulting and training for trainers and studio owners at Rebel Boss. Discover the secret sauce for creating a studio’s competitive advantage through community and culture. Learn the sales mindset shift and also how to hire traine...

Jun 29, 202132 minEp. 9

Episode 8: Tips For Running A Successful Health Club Business With World Gym COO Jarrod Saracco

Fitness Industry Success Show Episode 8: Tips For Running a Successful Health Club Business with World Gym International COO Jarrod Saracco. Does you gym or health club business have the right systems in place to grow? Are you adapting and innovating? Do you have something that makes your business unique? Is your health club marketing making an impact? Learn how to take your fitness business to the next level.

Jun 22, 202134 minEp. 8

Episode 7: Fitness Industry Success With IHRSA CEO Brent Darden

Brent Darden interim President and CEO of IHRSA shares the keys to success in the fitness industry. Brent a long time veteran of the fitness industry has done it all from transforming a failing health club to a 65,000 square feet award winning fitness facility to being a long time board member at IHRSA . Tune in and discover how to have a thriving fitness business and get a glimpse of the fitness industry future.

Jun 15, 202140 minEp. 7

Episode 6: Podcast Success Secrets With Dori Nugent

Dori Nugent is the host of The Fitness Business Podcast which is approaching 1 million downloads. In this episode she shares 4 podcast success secrets to help you start and grow your podcast. If your in the fitness business, gyms, studios, health clubs or any fitness business and you’re thinking about starting a podcast or want to grow your podcast then this is a must listen.

Jun 01, 202130 minEp. 6

Episode 5: How To Get Motivated In Business And Life

Lost your motivation and just can't seem to find it? In this episode of the Fitness Industry Success Show we're talking about getting motivated in business and life so that you can keep moving forward to reach your goals.

May 25, 202113 minEp. 5

Episode 4 : How Retro Fitness GM Of The Year Sam Lopez Creates a Winning Culture To Sell 571 Memberships In 1 Month and Win Top 10 Franchise Award.

In this episode of the Fitness Industry Success Show, Retro Fitness general manager of the year sells 571 gym memberships in 1 month, earns top 10 franchise award and ranks as top net promoter score with member satisfaction. Learn how Sam Lopez does it with her team building strategies, recruiting, and high member retention and engagement.

May 11, 202128 minEp. 4

Episode 3: How To Stand Out In A Crowded Fitness Market.

Welcome to episode 3 of the Fitness Industry Success Show. In this episode you'll discover 3 ways to stand out in a crowded fitness market. With tons of competition it's more important than ever to be different as you fight for the same members in a local market.

May 04, 202112 minEp. 3
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