Welcome to Part 3 of our series on defining the member experience for gyms. Joining our podcast is Chelsea Perkins, Executive Office Manager, and Director of Administration at Club Fitness. In this podcast you'll hear about back office processes and flexibility, all while keeping the human-to-human connection element at the forefront of member experience. Key Takeaways: [0:50] Kelly introduces her guest for this episode - Chelsea Perkins [2:40] Chelsea shares some of her personal journey in the ...
Mar 11, 2020•22 min•Ep. 23
Join Kelly Card, Chief Engagement Officer of ABC Financial with Mark de Gorter, Chief Operating Officer of Workout Anytime as they continue part two of our series on creating a better member experience. Listen in as Mark shares what is working for Workout Anytime and how their member mindset sets them up for success. Hint: you'll be surprised to find out Mark's perspective is not a one-size-fits all. Key Takeaways: [:50] Kelly introduces her guest for this episode - Mark de Gorter [2:33] Mark sh...
Feb 12, 2020•31 min•Ep. 22
We’re kicking off a three-part series on defining member experience with Adam Zeitsiff, President and CEO of Gold’s Gym. Adam joins Kelly to discuss how to take a personalized approach to creating a unique member experience which resonates with your target members. You’ll hear how Gold’s Gym’s dedication to innovative approaches drove double-digit increases for lifetime value and length of stay, plus insights into how this iconic brand is planning for the future. Key Takeaways: [:50] Kelly intro...
Jan 15, 2020•29 min•Ep. 21
Josh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to segment your approaches, and the one common mistake Josh sees club owners make across the board. Key Takeaways: [:50] Kelly introduces her guest for this episode - Josh Unfried [2:40] Josh shares how ...
Dec 18, 2019•29 min•Ep. 20
Dan Collins is the Chief Operating Officer at Charter Fitness, a results-focused club brand with locations in and around Chicagoland. Join Kelly and Dan as they dive into Dan’s experience in Charter Fitness and the service industry. Learn what has driven Dan’s success, what helps his brand stand out, and how you can apply the same techniques to your clubs. As Dan says: “Stop trying to be what others are.” Listen in to learn more and get your gym back to the basics that matter! Key Takeaways: [:5...
Nov 14, 2019•25 min•Ep. 19
Eddie Tock is the CEO of REX Roundtables for Executives, a global organization focused on bringing together top level executives and leaders to share ideas and experiences to help move their businesses forward. He runs 12 different REX Roundtable groups across the US with over 150 club owners & executives, 3 in Europe and 4 in Australia and New Zealand. Eddie has long been involved in the fitness industry, and has a wealth of information apart from his eagle eye in spotting trends. The Round...
Oct 03, 2019•45 min•Ep. 18
Joel Tallman is the President and CEO of MUV Brands LLC, and Jeff Carlson is the Managing Partner of MUV Fitness, Washington and Oregon. From three letters on a sticky-note to a multi-directional franchise that is growing by leaps and bounds, MUV has seen some major successes within the fitness space. MUV is also unique in how it has adopted three different concepts within the same brand, and does a great job of considering the success of the operator in the franchise model. Joel and Jeff are bo...
Aug 20, 2019•35 min•Ep. 17
Sunil Saha is the Co-Founder and CEO of Perkville, the leading gamification and rewards platform for the health and wellness industry. After completing his undergraduate studies in Human Biology, Sunil went on to work with companies such as Yahoo and LinkedIn in the area of product management, and learned a lot about marketing to consumers and technology. He put that knowledge to use to create Perkville in 2009, and has since grown steadily to serve a multitude of companies in the health and wel...
Aug 07, 2019•29 min•Ep. 16
Chuck Runyon is the CEO of Self Esteem Brands, LLC, and Anytime Fitness, the world’s fastest growing gym brand. Since its founding in 2002 in a small town in Minnesota, Anytime Fitness has grown to over 4,500 locations serving 4 million members, and is currently on 6 continents. Chuck and his partner Dave Mortenson worked in the 1990s turning distressed clubs into profitable businesses, and realized that they could be streamlining their offerings to cater to the actual needs of their clients and...
Jul 23, 2019•31 min•Ep. 15
Adam Stokar is the Founder and President of Club OS. Growing up, Adam enjoyed video games and sports, and as he got older, he realized that his interests had a common theme — the more practice you put in, the better you got. He pursued software engineering in college, but one day saw a lack in the fitness industry for fitness software and CRM, leading to the creation of Club OS. Since its launch, Adam has expanded his reach, and now serves over 3,000 facilities across North America in areas such...
Jul 09, 2019•33 min
Colin Milner is the CEO of the International Council of Active Aging, and a leading authority on health and wellbeing for adults 49 years old and above. He has been recognized by the World Economic Forum as one of the most innovative and influential minds around aging-related topics, and has many insights to share on the topic of supporting and catering to the needs of the active aging community. Active aging is not about age — it is for anyone who is looking to live a healthier, fuller life. Co...
Jun 26, 2019•47 min•Ep. 13
Chris Rondeau is the CEO of Planet Fitness. As one of the most inspirational entrepreneurs and one of the most successful operators in the history of the fitness industry, he shares more about how he helped to pioneer the low-cost gym model by offering memberships at $10 a month and catering to the first-time health club goer. Today, Planet Fitness is one of the most well-known brands, with 13.6 million members and over 1,800 outlets. How does a gym brand transition to become an industry sensati...
Jun 12, 2019•29 min
John Ford is the CEO of eGym North America and was prior the CEO for Netpulse. eGym takes a modern approach to fitness by incorporating technology that can track and present compelling data to its users. By understanding the data and how each person improves week over week, it encourages them to keep going on their fitness journey. John and Kelly sit down to talk about how eGym works and why it’s become so effective for beginners to get hooked. John is highly focused on those who are just starti...
May 28, 2019•33 min•Ep. 11
Dave Dos Santos is the CEO of Best Fitness and BFitt60, and is commonly known as the specialist in the fitness experience. He started off as a personal trainer at Gold's Gym back in 2001, before starting his own big box fitness center focused on customer experience. In recent years, he has branched out into the boutique fitness industry, launching BFitt60 to cater to a different demographic. Dave is a true member experience practitioner and always considers the nuances of human behavior and huma...
May 14, 2019•33 min
Frank Nash is the owner of Stronger Personal Training and co-Founder of the Secret Trainer Society. He is an international speaker, consults and works with gyms all over the globe, and is also a best-selling author. He always brings a fresh and authentic perspective to the fitness industry, and is also a brand guru when it comes to fitness brands. In Frank’s fitness business, he sees the gym as a place for creating community and family. He shares more about how he grew his gym from its humble be...
May 01, 2019•31 min•Ep. 9
Thomas Plummer is the Founder of the National Fitness Business Alliance, an industry thought leader, author of ten books, speaker and ultimate fitness business guru. He has been in the industry for over 40 years, and shares his wealth of information and experience in the business of fitness with others through his books, workshops and coaching sessions. A brutally honest advisor and a true visionary in the fitness industry, Thom sheds light on leading numerous controversial movements in the fitn...
Apr 17, 2019•54 min•Ep. 8
Rick Mayo is the Founder of Alloy Personal Training Systems, which was started in 1992, and was the first ever fitness center dedicated to personal training in his area. He is one of the greatest presenters and tactile deliverers of personal training and team training systems that the fitness industry has ever seen, and is the leading subject matter expert on training. He is also a featured speaker who has presented at many international conferences, and has written countless articles on the bus...
Apr 03, 2019•35 min•Ep. 6
JJ Creegan is the Chief Operating Officer of YouFit, and was recently named as one of the IHRSA 2019 Rising Stars. He is one of the most innovative purpose-to-profit thinkers in the fitness industry, someone who has mastered scaling operations, and has grown with the industry from a teenager with a part-time job at YouFit, to running over 100 locations. The modern fitness consumer is increasingly moving toward feeling better and living better, rather than just looking better. YouFit is a company...
Apr 03, 2019•31 min•Ep. 7
Tom Wingert is the Vice President of Marketing at City Fitness in Philadelphia. He is a relative newcomer by fitness industry standards, but has created a tremendous amount of disruption in the past 4 years. He has helped grow City Fitness from 60 employees to 300+ employees, and from 6,500 members to 15,000 members in his short time there, by building and branding beautiful fitness facilities, and is disrupting what digital marketing means in the fitness industry to deliver ultra community-base...
Mar 20, 2019•45 min•Ep. 5
Paul Schaller is the CEO of ABC Financial Services, which he has been a part of for the past 27 years. He is one of the greatest visionaries and connectors in the industry who helped pioneer health club payment processing and club management software for decades. His success comes from continually staying on the frontlines, and genuinely connecting to the pulse of the industry, while building impeccable, long-lasting meaningful relationships with partners and customers. Paul draws on his years o...
Mar 13, 2019•26 min•Ep. 4
Mike Alpert has been the President and CEO of The Claremont Club since 1997. In his time at the club, he has built an amazing culture and community of caring for and nurturing others, and he is and a man who truly champions the the notion of purpose-driven enterprise better than anyone in the fitness industry. He joins Kelly Card to share his insights about what this means for other players in the fitness industry. Everybody knows about the benefits of exercise, and Mike has long been passionate...
Mar 06, 2019•34 min•Ep. 3
Jeff Skeen is the CEO Reshape MD, Reshape Labs and Results Redefined. He is a longtime fitness industry innovator and visionary. Jeff has many years of experience running health and fitness chains, including Gold’s Gym International and Fitness Connection, but has recently started a move into the medical space. He joins Kelly Card to share his perspective on changes in these industries. The fitness industry and the medical industry have long existed in a state of friction, while ultimately servi...
Feb 27, 2019•31 min•Ep. 2
Bryan O'Rourke is the President of the Fitness Industry Technology Council, fitness industry thought leader, keynote presenter, investor, and club owner. He has a talent for anticipating trends in the industry technology space, and joins Kelly Card on this episode to share his insights. The fitness industry is changing - there’s no doubt about that. Kelly and Bryan discuss how the modern fitness consumer has changed in terms of their demands and expectations, and the role of technology in cateri...
Feb 15, 2019•36 min•Ep. 1
