Ian Horowitz: From Brotherhood Buffs to Buffed Energy's Rebranding Revolution

They started a new product line and we're going to kind of get into how , why and , uh , what the goal is for this thing . So , ian , welcome back bro , good to see you . It's been a while since I've talked to you and yeah , what's up boys , welcome back .

I think a lot of people know , uh , about brotherhood buffs , and you know our quest to figure out what to do with it and how we ended up on an energy drink all right so those that don't know what .

They're like , oh , go get them , brothers . And you know , it turned into a thing inside of our text group and one day we showed our one buddy and he's like dude , this is internet gold . I'm like , yeah , you're an idiot and whatever . So we were like , all right , let's put it on the internet .

We put it on the internet and it just caught on like wildfire . The whole Go Get Em Brothers thing comes from Brotherhood Buffs and we did keep it a secret for a long time . If you got the joke , you got it . If you didn't , you were usually the one saying , oh , you could get arrested for filming a fire truck .

It became a little bit of a joke Actually we wound up , know we're now out there . It's it's daniel and myself and uh , actually firehouse magazine did an interview with us , um about and it's uh , you know it's , it's fun , it's cool , it's um , we we've grown the audience and you know all the social media , viral video stuff .

You know we we have a couple videos with several million views on it , uh , getting paid by all the social platforms . So it's been a fun journey .

Like , yeah , it might only be a couple hundred bucks , but like , still , it's like who , who would have thought you know , sitting there filming some Harrisburg fire Expo video ? Like you know , hardcore would be getting you paid , right yeah ?

Who doesn't get excited to see a fire truck going by , q-pin power call , going lights and sirens . It's just fun . Actually , when you guys out there in LA had all the wildfires , I love the videos of the lowboys with the dozers going by , people buffing them . It's so much fun .

You guys know , firemen , we see the real buffs that come out and do it for a sport . They come and take pictures .

They're so serious about the fire trucks , the firemen , the fire scenes , I mean yeah , I know foster and I know a guy from d oh , I guess , retired now from dc , legit fire buff , and , uh , he's into it , whereas I'm like , well , I'm into it but I'm not like , if I see a fire I'll go and like check it out , but I'm not spending my friday night at , you

know , the corner of like monroe and wilkins , waiting for a blaze to come in and trying to beat the first thing companies .

So now that we got brotherhood buffs out of the way , like if you're not following it , if you're looking for a good laugh , like I , I thought it was freaking hilarious , but anyways , um , so how did that kind of maybe be the the lead domino , or did that have anything to do with you starting ? Uh , buffed energy , obviously , maybe .

I did notice a subtle name change , so I don't know , should we still be calling it energy ?

We wanted like something that was an homage uh to us , right , like we wanted to like make it about , like egotistically about us , and it was an easy connection from our brand . Because here's the problem like we did have this big social media following , like we had . We had 30 , 40 000 followers in like the real and the uh fireman space .

Meanwhile , like we're legit real estate investors , we still had this social media page going on , but we could never figure out how to monetize it . And video views , yo , it's like , yeah , I want to do it , but at the time , youtube was only paying for long form content .

They weren't really paying for short form content and it was about , like , viewer minutes and retention , uh , and they didn't have shorts then . And like we've we've messed around with merch , you know , I see Foster's a hat machine back there .

You know we messed around on on printful and all the other stuff , and just like we never had luck with it , we never really wanted to be in the forefront of like we're selling a product I mean , we all know , and I give these guys credits like the guy from fire mall tools , like he's out there selling tools but he's doing demo videos all the time .

Or like an eckerd fire tactics , like selling training , and like you got to be the forefront of it . We never wanted to do that , um , but I never really wore like firefighter branded clothing . So it was kind of like this weird , like what do we do ? Right ? And we tried some clothing , we tried some hats , we tried stickers .

Firemen , guys , firemen , love stickers . Actually there's a dude , I know , black sticker engine , to the rescue . A couple of these other guys are doing millions of dollars a year in stickers . We just never had any luck with our audience , probably because we didn't love it .

And to give you the full story , as like we hired an intern to come work with us here to help us with our real estate content , with our video . He was studying um video content up at um or whatever film school , whatever the crap's called at temple and he was working with me for the summer one of them artsy things not , not really my jam .

As soon as you said college , I'm out , um . But you know I had to ask him who he voted for before he started working here . You know I had to make sure he's not going down that college route thing , um . So anyway he uh . So he came here , worked with us we're doing real estate stuff .

And one day I didn't really have anything for him to do I was like , oh , by the way , dude , I know you're good at growing social media accounts . I have this account , Brother of Buffs . His brother's a fireman Actually I'll tell you about this afterwards , Foster , he's down your way now . Anyway , he's like I can grow your page . I said , okay , man .

I said we were stuck at like 30,000 followers for the longest time and in one summer he took us from 30,000 followers to 100,000 followers . And he was going back to school . And I said all right , Sean , you got us a following . If you want to come back here and work for us when you graduate college , you need to figure out how to monetize our audience .

And I said look , figure out how to monetize our audience .

So he's like , look , we're gonna , we're going to do a merch drop , we're going to do it just like Nelk , we're going to do all these things , we're going to make all this sick merch . So he did all this sick merch , paid all this money for all these designers , did all this crap and we sold like $2,000 .

And we had already had him come back , we kind of already offered him employment and we said , dude , you got like 90 days to figure this out . So one day I was going to buy a Celsius and I said , yo , he goes . Hey man , you guys should start an energy drink . I was like you're like you are officially a dumb ass .

And I was like , okay , I didn't think you were actually bite on this . He's like dude . He's like think about it . He's like think about it . He's like we would sit at work , we would drink coffee in the morning and then the afternoon and shift change . All the guys would like drink energy drinks . Some guys would drink coffee , but nobody .

Everybody's like there's fire department coffee , there's how many different like first responder coffee brands . There's no first responder energy drink brand . And I was like , shit , you're right . So I was like , well , what do you want to do ? He's like tell him , tell him to figure it out . So I came back , said , sean , you got like a very limited budget .

I got like 10 grand set aside . Go figure out how to make this . And originally we were going to white label it and I know I'm giving you a lot of info um , but we originally wanted to just white label like what is , hey ?

So like you're just kind of hacking it and just rebranding , like great example , kirkland , kirkland's , costco's brand , but they went to Grey Goose or Tito's or whoever .

So when you buy Kirkland vodka you're actually buying Grey Goose vodka , but they're , they already have the mass production , so now they're just co-signing their benefits and their white labeling that and then people think they're getting a value , but in reality all you're getting is the same thing In real estate a lot of people do it with like , especially with the

different types of CRMs or data softwares .

It's no different than I was like , hey guys , here's an affiliate link , versus saying , hey , I'll white label FRF .

Got a white box on here and anyway , I'm going to try to get our tech guy , the ideas guy behind the energy drink , here to fix my white box now that it's gone . But anyway , so we went out there and we formulated it and we actually went down the true formulation route , which was an interesting process .

We got to taste , test it and that's really how we ended up on . Buffed Energy was because we didn't think anybody else was selling this in the marketplace .

That is like we told the guy we said listen , man , our audience are guys that work 24 hour shifts , 48 hour shifts . They come off , they got to go be present for softball , they got to go work out , they got to go work a side job for the next 10 hours and go back to work that next night .

Like we want somebody to come off , drink it and feel like they're locked in . So he said , okay , I can do that . And you know it's the B12 , but it's all the B vitamins . Um , we use a higher quality B vitamin , vitamin CoQ10 . Uh , there's a lot of studies behind the ability for mental clarity . Um , that come from coq10 .

Blueberry extract also helps with mental clarity . Like we've gotten a lot of feedback from guys are like , I feel like I just popped an adderall , like I'm locked in because again that's your new advertisement well , I can only advertise to certain demographics . So that one . But yeah , it's um .

We wanted the mental clarity piece , because that's one of the things that I struggle with . Like there's some days I come off of work and I just stare at the computer screen . Um , that was a big issue for me . But then the other one was the energy piece .

And when it comes to energy , a lot of these energy drinks they give you caffeine , but then they don't match it with theanine . And what happens with theanine and caffeine when you match them is you come up like this and then the theanine carries you across and it doesn't allow you to crash .

And so we said look , the last thing we want someone to do is drink this at three o'clock and shift change , and by 9 PM they're like , they feel like they're going to die , right , like we don't want that either . The other nice thing about putting caffeine inside of an energy drink versus coffee is you're getting a prescribed amount of caffeine .

It's 200 milligrams , that's it , like it's locked in , whereas coffee depending how it's been brewed , how it's been harvested , you can get anywhere from 10 to 200 milligrams of caffeine . You have no clue what you're getting . So that's the other nice thing . And then obviously you're getting all your good minerals and all the other fun stuff .

But we really wanted to make it as healthy as we could but also tastes good , and there's just a fine line that you got to go with that . So so you're the .

There's a lot of these are like I think it's a monster rockstar . They're like high sugar , um , high calorie . Uh , there's , there are ones that are not going to carry you over like there , and a lot of times it's because you're not replacing the energy vitamins you have in your food .

So this is why you get the spike of the energy drinks , because you are now filling up on the vitamins that you should have been getting through your food .

And when you said that the quality of the vitamin is important so my cousin is a doctor in nutrition , we talk about this fairly often and she said that you know you can get a bad vitamin , it's still a vitamin , but your body's not going to absorb it or retain it because it's , you know , not a quality vitamin , and I don't know how to break that down a

little bit better , but maybe you do .

Any one of those drinks , it's Cyno , whatever . You'll see it next to the B12 . C-y-n-a whatever the abbreviation for B is there . After he said nobody uses methylcobalin . So I'm sitting here listening to this podcast and I said , sure as shit , there it is , it's right , there we use the good B12 .

And what's funny is when we were down in North Carolina producing this at the co-packer , there was another drink brand there . They do like vitamin type waters and she's reading our ingredients and she goes oh my God , wow , wow .

You guys really put thought into this and like I don't know like I got I got this guy who had a massive production plant who formulated this drink that we paid six grand to Um .

I don't know Like I got I got this guy who had a massive production plant who formulated this drink that we paid six grand to Um , I don't really have a relationship with the guy .

I assumed he did best by us and I'm just like , okay , well , everybody likes how it tastes , everybody likes how it makes them feel locked in , and I don't really know the formulation per se . And to hear this lady from this other drink brand to be like wow , like that's impressive , I was like , oh shit , we got something .

And you know , we ordered 12 000 cans on the first run , like a thousand cases , dude . We had no clue if we were going to sell this . Like we bring it back and boom , here we are and you know , off it goes and a lot of it comes back to taste and brand and having the audience .

But then some of it comes back to the cleanliness and the ingredients , like foster I know we talked about it for a while about you like when you first looked at it , you're like , wow , dude , you actually use real good ingredients and you know , I think that's the biggest thing . So it's been a fun process yeah .

Like lip balms right now are popular because it's winter time , everybody's dried out , so a lot of these lip balms right now are popular because it's wintertime , everybody's dried out , so a lot of these lip balms actually dry your lips out more , so you use more of the product . So it's planned obsolescence . Same thing for , say , um under armor , so under armor .

Uh , long story short , kevin plank is the guy who's the founder um .

He played football with my cousin both in high school and in college and then he started under armor up in baltimore where ian worked at um and the original product , like it lasted , for you know , 10-15 years and then he started Under Armour up in Baltimore where Ian worked at , and the original product , like it , lasted for , you know , 10 , 15 years .

And then they do start doing planned obsolescence . What's the wear and tear test , the scrape test , and they started getting it down . It's like , okay , he can use it for I don't know , just spitballing here that he can use it for a year or two and it'll start to fail , so you have to replace it , cause you .

So you have to replace it because you don't want something to fail to being . You want something to fail to replace it because they buy more of your products . So you'll see this in almost every single category of product across the US . Is is planned obsolescence and you can look it up . It's a real term .

We spent six grand on a formulator , we spent a couple grand , like Sean dialed in the original logo , right , but then we had to pay , like they call it , cpg , consumer Product Goods Designer to come in and make this thing like legal , right , like this whole thing has to be legal . So that was a whole thing .

And then we had to talk about how's it going to sit on the shelf . We're doing all this and we're thinking the production is going to be the easiest part . Dude , try calling around the co-packers and being like yo , I only want to run a thousand cases and it sounds like a lot . But , dude , it's like whatever , 250 gallons or whatever .

It was like three , so six skews . I think it was 50 gallons of skew a skew . So we are only running 300 gallons . Dude , these guys are running thousands of gallons at a time and I can't even there's too much piping . Like , I had to do 500 gallons to get 300 gallons of net because there's so much piping to do this .

And that was the biggest pain in the ass until the point where we found a co-packer who was like look , we work with a lot of social media brands . We get your story , we understand why you're starting small , we'll take a risk on you and that was like a huge help and we do . The first run cost us like 250 a can and I mean we're selling these .

I mean we're selling these things . We're selling these things at 24 a case , right , like it was like two dollars . We basically broke even on the first run . Like we didn't make a dollar . Um , we just wanted to recoup our capital from , like , the r&d standpoint . Um , so this guy , like dude , he had like the lost and found brand in there .

He had some other . We were walking around his plant and um , the Sean , our intern guy , he mentioned some hot model off of Instagram and he's like dude , she does an energy drink here and I'm like I don't even know who you're talking about .

Like , so it was pretty wild to see all these brands in there that are literally just social media brands selling energy drinks I was like , well , they can sell , we can sell . And that was really the hardest part . And now that we went back and we're running 9,000 cases , it's a real order .

The book opened up and they're like look , if you do this , here's your pricing . If you can do , if you promise me , 50,000 cases a year , here's what I can do for you . If you can do a million cases a year , here's what I can do for you .

Well , if I can go to a printed can , I can save another 20% on my can production costs . But the problem is I need 300,000 cans stored in a warehouse somewhere so we need to make sure we have the product run to get there . But yeah , finding a good co-packer , the quality of the co packer , the ability to run your product , understand what it is Like .

The cool thing about this plant is they run a lot of your flavored waters and a lot of just your plain vitamin waters no flavoring , no , nothing in it . So you need really really really clean water and a really , really clean plant because you can taste , obviously , if there's any really really clean plant .

Because you can taste , obviously if there's any impurities in water , you can taste it . So that was the advantage of going with this co-packer fresh water right out of lake norman . They reverse osmosis , all this , whatever they got all these standards .

And they don't do alcohol , which is nice , because that's a completely different thing that can affect what the flavor of your drink is inside your can . All things that I've learned .

Right , so we don't have any living ingredients in ours . Ours really comes down to what's the half-life of your ingredients that you're putting in . How long are they efficacious for and how are you going to preserve it to make sure that there is nothing . I didn't need a process authority letter if I would have just put chemicals in it , like your .

What is it ? Potassium , azorbate , whatever it is . You see in a lot of these that's a chemical preservative . You actually don't even need that letter because you just put the chemical in there . It's preserved . You're good , we tunnel , pasteurize ours to remove that chemical out of there .

Um , so I needed a process authority to say they , this will survive the heat degradation , this will be sterile when it's done , this process . So then you get that process authority letter and you put that in your file and this way you're now quote unquote protected well now that you go ahead .

So if we got this product in the hands of firemen , who are primary audiences , we would do fine . And we knew that we were going to give out free cases . So we started putting together Buffed Energy , put it out there . People started buying it . Put a couple of social media posts . People immediately bought it . They thought it was cool .

Well then , off of that , what happened was I sent our buddy Bob we were at the time , we were calling him buffed energy Bob and we said Bob , your son goes to Loyola . You got to go down there . Here's all the firehouses I want you to go to .

On this day , date and time , I had someone print out Telestaff on our old shift and I was like all right , here's everybody I know . Go swing by all these firehouses in Baltimore city . So he swung by , do the next day it .

Just , it just lit up and like after that , then we , we started going out and finding the social media influencers , um , and then , off of that , we started building the Tik TOK brand . But then we , we sold out . We sold out in four weeks . Like I thought we would be fighting for , um , I thought we would be fighting for , like , how to sell this .

It's actually the complete opposite . It's like I didn't think we would sell out so fast . Uh , and now how do we get to the next run ? Because now that this has turned into a legitimate business , now it's like okay , we need the demand to get to create the distributors who want it , to put it in the grocery stores , your convenience stores .

Like I'm not a planner , like I would never buy energy Me personally , I would not buy energy drinks offline , but Dan does . Like he keeps them stocked in the office . I'm a hey , I need to pay .

Like if we could tackle the firehouse skins , if we could tackle the firehouses , we knew that they were consumers of energy drinks and that would be our path forward . So it's been a really good demographic to attach to .

And the other thing behind the brand is and you guys know this , this is no bullshit Proceeds of Every Can is going into a foundation that we control to donate back to the guys who get injured off work that can't return to work , or the volunteers that get hurt at a fire that can't return back to their job and provide for their family .

I mean , as Webb knows , you know you get hurt at work . Everybody's there to help you . But if you don't get hurt at work and you can't make it back to work , everyone's like , yeah , whatever , that idiot was playing basketball , messed up his knee , you know .

So that was like a big passion of ours and a lot of people support that cause that aren't firemen and they understand supporting first responders as a whole , and I think that's really been the sales pitch and the sales model is we have a quality product , we have a cult-like audience , we have a great demographic that we know how to tackle and speak to .

We should be able to sell this product long-term .

But if you go into Wawa You're competing with shelf space From Monster and all these places . So this is going to be at the bottom and it may not have the same draw To somebody just rolling through the store , versus if you can get it direct To the market . It might actually Keep your margins healthier .

Yeah , the margins are better . We control our audience , we understand who we're selling to and I think being niche allows us to have a launching pad to get to the next level . Right , it'd be no different than you know . Maybe tyler is a mortgage guy . Well , my primary audience is firemen and first responders to sell mortgages to .

Well , that's a demographic you speak to and then it branches out from there and I think that's been the biggest thing for us . You know , long-term being in the distributors that's like this is about . The margins are are small , comparatively speaking , just based on the product costs and what it is and the MSRP of it .

So the distributors and the mass volume is what it is and the MSRP of it . So the distributors and the mass volume is what makes it like the real business . But on the same side of that , I do think that you know there's benefits to both worlds , obviously .

There's manpower , there's packaging issues , there's storage issues , there's a lot of things that come with DTC and there's a lot of issues that come with convenience store returns , sales credits , all these things that I don't really understand . And actually , for the first time in our lives , we actually took on a strategic partner , the guy who formulated the drink .

He had a protein , a nutrition company . He was actually a producer of nutrition , worked with Celsius and Gatorade Nestle . In the early days he was doing $20 , $30 million top line , sold his company and when he formulated this for us , he's like I like your message , I like what you're doing , I'd like to come join you guys .

And we actually negotiated a deal for him to come in and run the company and be the day-to-day guy . And that's the first time ever where we were like wow , we have something here . We have someone who is really skilled at this . Let's work out a deal with him and let him run it and we will do what we do best . I'll do this . I'll do these conversations .

We know the audience is to attack you work on the distributor , you work on all that stuff . Let us do the DTC . You run the day-to-day and you work on the distributor route . So it's , I guess we're maturing .

I was like , dude , you could have like the , you know that , uh , just , you could have the eight engine guys or the job town version can like limited edition , like get all these artsy things going on and like it was kind of nuts . But so I know we're rolling up on some time here . But what , what made it change from now buffed to the Energy Drink ?

You mentioned that . I don't know how much you can talk about it , but the . Energy Drink .

There was a group that filed literally 30 to 60 days before us out of Utah and they sell powdered basically powdered energy drinks and their B-U-F-F-E-D whatever . At this point they can get a free shout out and they file their trademark .

But they weren't actually listed on the PTO website until we got our letter that said , no , you're not going to get that because it takes a minute to populate . We would have never went down this route . So here we are , thinking we're going to get our trademark , we're good to go .

Turns out that you know it's a similar product type and a similar category type and they don't give a crap that you're talking about guys that are going to take pictures of fire trucks .

We actually sold a case in the town that they're in , because it's a really small town , and I was like , oh my god , dude we're about . They probably heard no he was actually a legitimate fireman out there . I actually asked the dude . I was like , hey , really weird question here .

Uh , because I like I keep track of the orders , I like to see where we're selling . We sold nationwide , um , including hawaii , and it was interesting . So we said we can fight these guys , we can ask for permission with these guys . But there was an issue 98 rock everyone's like , oh , your shit was on 98 rock . And I was like , well , how ?

And it turns out when I went back and listened to the clip , they bought the , the powdered energy drink , the other guys , and they were talking about that and I was like , well , shit , we already got brand confusion . So talking with James , the guy who we hired to come in and basically run the company , he said there's a real unique proposition out there .

And I said what's that ? He said you don't want to trademark . He's like , and we don't want to fight these guys . He's like you could probably get permission , but there's always going to be brand confusion . One thing you can't trademark is generic names , and this is a category . Energy drinks are literally a category that you can trademark under .

So it could be Aaron Foster energy drink that he could trademark inside the energy drink category , but you can't trademark the actual category . So we said , well , screw it , let's just name it the whole category and we are the energy drink that everybody should want . And he told us this story how vitamin water was a category , but they were vitamin water .

They couldn't trademark it until the point they dominated the category and then they got the trademark for vitamin water and I was like holy shit , what a great idea . He said the only thing is somebody else could release an energy drink called the energy drink , and there is some .

We could send them cease and desist letters , but we really have nothing to hang our hat on . He goes , but we don't need to trademark now . Our hat on he goes , but we don't need to trademark now . We don't need to waste the money on it . It's like $300 to trademark . He's like you don't have to worry about anybody fighting you , nobody can trademark this .

I said , god damn it , dude , what a great idea . It actually looks pretty similar . It's still clean , it still has the same weight . It's just funny because when people ask about it now , it's like , well , yeah , we have the energy drink . They're like , wait what ?

Yeah , no , it is the energy drink , that's what we're going to call ourselves and I think that'll stand us out . Yeah , mic , drop right . So that's our trademark issue and that's how we've rebranded it , and it's going to be theenergydrinkcom . All the social handles will be theenergydrink .

So one of the first guys , foster you probably know him , spray 9 , mccloskey . He was a Kentland guy there for a long time . He's one of our best affiliates . And I said , hey , man , one of our best affiliates . And I said , hey , man , we got a little issue , we're changing our name .

So I sent it to him in text and I said it's the energy drink and he's like so , like the . And he put t-h-e-e , he's like we're the energy drink . I said , exactly , you get the joke . It's on like game on right . And I just think it's an interesting way to brand yourself and keep it generic , not over confuse it .

We have some other product skews in the works that it's like this will lend hand to that same super generic like . Let's just be generic .

Like this is probably more female friendly . If I had to ask , um , it's probably crosses more categories in this fashion . And like plus , trying to tell this story , like we had a lady come in here and make us custom boxes and she's like , oh , how'd you come up with the name , boss ? And I was like , well , there's this really weird story .

We used to film firetrucks like jackasses , and it's just like an easy story to tell you know .

This is where we're going to focus our ambitions at . We're going to change it a little bit . Now , of course , you're going to go to flavored water . We're going to do iced teas . We're going to do this . Do you think that you guys will deviate from energy drink world to do something ?

The guy , our formulator he owns some really cool old website names that would lend fun to can we turn our energy drink exactly the way the guy the other buffed guys are a dry powder . Our energy drink formula formula relates to a hydration stick and energy energy hydration stick at that .

So like I just think about tyler and all those wildfires of , like all those dudes climbing the mountains , they probably all had powder sticks . The other thing I've been liquid iv yeah , exactly . And the other thing I've been thinking about is bug juice on the side of all the canteens , because then we can go after government contracts .

And I mean , look , it's a podcast , I'll talk about anything . It is what it is , but like our product flavoring and our product type would lend well to replacing the Gatorade . Just remove the caffeine out of it . So now we can go after government contracts if we so choose .

And who wouldn't want to support what government agency , wouldn't want to support their guys by supporting a nonprofit that supports one of their guys that potentially got hurt long-term ? So that's some fun things we've been thinking about .

But right now it's really just launching the brand , getting it to a point that it's like a household name , and then you know we can work on these other shoot-offs and just kind of staying focused and then working outside of that . But if you got flavor ideas , text them to us . We're we're working on some new ones .

Uh , grapes been getting tossed around , iced teas have been getting tossed around , peach has been getting tossed around I'm hearing medic melon is getting tossed around . So we'll see if we can come up with a melon flavor and uh , and go from there awesome .

we appreciate everybody in this audience .

And I got to give a shout out to webb's wife because she was probably one of the first 20 customers I get a random message from , uh , alicia webb , and I was like , oh shit , what's webb's wife want ? You know and she's like I want to get this for him for his birth was your birthday , or christmas , or whatever christmas yeah .

And then I was like well , how are we gonna get this to your house and him not be like brother her boss is sending me like ? So I was like all right girl . And then she just tried and she's like I love it . So that was cool to be a first supporter of it . And then the next text I got was I need support for your boy .

And and I was like well , I love Webb , Of course he needs support . And then I was like all right .

And , uh , you know we're here to support awesome .