What Worked In A Small Launch That Went Well
Episode description
Today I want to talk about launching, whether it’s a new service, digital product, or physical product. I know there are many podcast episodes and resources out there about launching with all the tips and tricks about how to have a massively successful launch. But I know that they can feel a little out of reach or out of touch. I’ve listened to podcasts where someone talks through the step by step of their launch by laying out what each member of their team did or bringing in multiple six figures from one launch, which was miles away from my own goals just not to feel applicable. Today, I wanted to share my lessons of what worked from a small launch that went well.
Here's what I talk about in this episode:
- All course sales have followed the same pattern: a few small sales in the beginning and middle and a very large influx right at the end
- The Trail sold out and relatively easily so – the structure of the program was very different from anything else I had done before creating different buying behavior in addition to launch methods
- What I didn’t do during the launch
- What I did do
- What worked
For links and resources discussed in the show, see the full show notes.