Using Stories to Create Valuable, Memorable Content

Today I’m going to share more detail about my approach to content creation, how I think about it and how I try to make it valuable and inspiring. My approach to content has changed over the last couple of years, both because content trends have changed, and because I’ve developed as a writer and learned more about what makes people tick, and click, when it comes to my content. So in this episode I’m going to share more about the story of my content progression, and the major change I’ve made.

Here's what I talk about in this episode:

• Major changes I have experienced with my content creation process
• Discovering that people learn best when they work something out for themselves
• Being selfless with my content creation for my audience’s benefit
• The power of stories
• How I use my experiences to help educate others
• Learning that connection creates conversion and stories create connection

For links and resources discussed in the show, see the full show notes.

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